Factors Affecting Customer Loyalty in Banking Sector of Punjab, Pakistan PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Factors Affecting Customer Loyalty in Banking Sector of Punjab, Pakistan PDF full book. Access full book title Factors Affecting Customer Loyalty in Banking Sector of Punjab, Pakistan by Ahmad Pasha. Download full books in PDF and EPUB format.
Author: Ahmad Pasha
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
Get Book Here
Book Description
This study measures the determinants of customer loyalty in the banking sector by analyzing variables such as customer satisfaction, brand trust, perceived price and service quality. Being a descriptive study, survey method is adopted for data collection. For data collection purpose, a questionnaire on the 5-point Likert scale was adopted and distributed among customers of banks. Reliability of instrument is determined by using Cronbach's Alpha. Correlation and regression techniques are used. The findings of the research reveal that perceived value, service quality, customer satisfaction, and brand trust significantly influence customer loyalty.
Author: Ahmad Pasha
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
Get Book Here
Book Description
This study measures the determinants of customer loyalty in the banking sector by analyzing variables such as customer satisfaction, brand trust, perceived price and service quality. Being a descriptive study, survey method is adopted for data collection. For data collection purpose, a questionnaire on the 5-point Likert scale was adopted and distributed among customers of banks. Reliability of instrument is determined by using Cronbach's Alpha. Correlation and regression techniques are used. The findings of the research reveal that perceived value, service quality, customer satisfaction, and brand trust significantly influence customer loyalty.
Author: Abdus Sattar Abbasi
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Customer loyalty always remains a prime concern for business organization. The purpose of this is to identify key factors which influence customer loyalty around the globe in general and in Pakistan in particular. This study investigates the correlation between these factors and customer loyalty through hypotheses testing. The study was carried out by taking a sample of 150 respondents. Data were collected through questionnaire containing 14 items and analyzed in SPSS. Results of the study indicate a positive relationship among customer satisfaction, customer relationship, image of the product, trustworthiness and customer loyalty. This study concludes that long-term success and sustainable reputation of an organization depends on customer loyalty. The study recommends that the 'customer is always right' is a golden principle to attain customer loyalty.
Author: Bilal Afsar
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838395487
Category :
Languages : en
Pages : 116
Get Book Here
Book Description
Customer loyalty is a topic of grave interest for both academia and practice and a base of loyal customers is found to be very beneficial and advantageous for the firms. It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations. This research attempts to find the factors of customer loyalty and their relationships with banking industry in one of the developing countries i.e. Pakistan. Then analyzing the relationship among different factors a model for the customer loyalty is proposed at the end of the book.This book is really beneficial for the bank managers to formulate effective strategies to increase loyalty among their customers.
Author: Amin Rahman
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
With the liberalization of economic sector of Pakistan and introduction of Islamic banking system, the industry become more competitive as the consumer have more choices and thus their preference changed toward banking. In this increasing high competitive industry, Bankers are more focus on customer loyalty to win market share and thus gain competitive advantages. The purpose of this paper to identify those core factor that influence customer loyalty in banking sector of Pakistan.The paper examine three independent factors i.e. Bank services, Bank reputation and religious perspective along with a mediator factor which is customer satisfaction that ultimately results in gaining customer loyalty. This study was carried out by taking sample size of 260 participants and the structure questionnaire of 35 items is used to collect data and analysis was done using SPSS (edition 22) software. The Result of the study shows that there is positive relation among Bank services, Bank Image and religious Perspective on customer satisfaction which directly leading to customer loyalty. With the help of this study we found that Bank services is considered as a most prominent factor that leads to customer satisfaction and customer satisfaction leads to customer loyalty. This study is helpful for policy makers and bank managers to know customer satisfaction thus they can earn more customer loyalty.
Author: Mohammad Kamal
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
Get Book Here
Book Description
The study aims to evaluate factors influencing the customer loyalty in public banking sector of Bangladesh and to investigate the relationship between influential factors and customer loyalty. Data were collected from the customers of three public banks from a sample of 150 respondents, where 10 respondents were from each of 5 randomly selected branches of each bank. As an instrument, a questionnaire was used for face to face interview. The findings indicate that Services quality; reputation & corporate image of bank, and understanding the specific need of customers have significant impact on their loyalty to the banks. The regression coefficients of customer loyalty to the banks on these factors are found to be 0.696, 0.693, and 0.599 respectively at 5% level of significance. The study also implies that customers of Agrani bank are more committed and loyal as they receive better quality of services compared to other two public banks. Understanding the specific need of customers is found to be the most influential factor affecting customers" overall loyalty toward public banks. This implies that the public banks are required to understand the specific needs of the customers and provide the quality services for creating and retaining the loyal customers.
Author: Maha Sarwar
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
Get Book Here
Book Description
Brand loyalty plays a vital role in banking industry of a modern era. It has become challenging task for organization to retain a customer and to make him/her a loyal customer. Banking industry in Pakistan has proved itself as a competitive and service oriented in recent years. This study is conducted to assess the impacts of service quality, trust, reputation, promotion and bank environment on brand loyalty in Pakistani banking industry. 196 respondents were selected to fill the questionnaire. Descriptive statistics, regression analysis, independent sample t-test statistical tools of SPSS 20 were used to evaluate the relationship. Service Quality, Trust and Reputation showed the significant and positive impact on brand loyalty, whereas Promotion and Bank Environment proved insignificant on brand loyalty. Service Quality showed the highest impact on brand loyalty, whereas Reputation and Trust of a bank resulted as second and third most important factors in assessing brand loyalty of a bank in Pakistan.
Author: Zeyad M. Em Kishada
Publisher:
ISBN:
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Dr. David Ackah
Publisher: GRIN Verlag
ISBN: 3656834784
Category : Business & Economics
Languages : en
Pages : 38
Get Book Here
Book Description
Research Paper (postgraduate) from the year 2013 in the subject Economics - International Economic Relations, grade: A, ( Atlantic International University ) (School of Business and Economics), language: English, abstract: The study explores the relationship between service quality and customer satisfaction on customer loyalty with regards to services provided by All Needs Supermarket, located in Takoradi. To achieve the objective of the study, quantitative method was used for the statistical analysis and convenience sampling for selecting customers. The researcher used the self-administered questionnaire as a method for collecting data from the sample consists of 101customers randomly selected from the population frame. The results show that both service quality and customer satisfaction significantly affect the level of customer loyalty of the customers of All needs supermarket, Takoradi. It was therefore, recommended that staff of All needs supermarket should pay special attention to their service quality and the factors that drive customer satisfaction.
Author: Boy Syamsul Bakhri
Publisher:
ISBN:
Category : Brand loyalty
Languages : en
Pages : 72
Get Book Here
Book Description
Author: MEHBOOB AHMED (TP030239)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 53
Get Book Here
Book Description
