Branding that Means Business PDF Download
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Author: Matt Johnson
Publisher: Profile Books
ISBN: 1782838805
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they can't live without? To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour. Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand can't serve a business unless it connects with people. Equipped with these human-based perspectives, you'll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.
Author: Bill Chiaravalle
Publisher: John Wiley & Sons
ISBN: 111895808X
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Author: Ramon Tarruella
Publisher: Independently Published
ISBN: 9781728692982
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Expert strategies to creating a killer brand that stands out in your marketWords like "brand awareness"and "brand recognition"are often tossed around, and are synonymous with achieving success and gaining a strong foothold in your market, especially when there are thousands of other businesses competing for your customer's attention.You already know you need to establish a brand that is all your own, yet few people tell you exactly how to get started. With this guide, you'll learn how to create a brand that positions you as an authority in your niche and is instantly recognizable within your market.Topics covered:Defining Your Brand Message.What U.S.P Really Means.Creating A Powerful Brand.The 4 Essential Ingredients of a Killer Brand.Step-by-Step Brand Building Checklist.
Author: Daniel Martin
Publisher: Edinburgh University Press
ISBN: 0748697462
Category : Performing Arts
Languages : en
Pages : 192
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Book Description
Extreme Asia charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand.
Author: Frederick Grimké
Publisher:
ISBN:
Category : Democracy
Languages : en
Pages : 1010
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Book Description
Author: Matthew W. Ragas
Publisher: Crown Currency
ISBN: 0307781526
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising? According to authors Matthew W. Ragas and Bolivar J. Bueno the answer is yes. In fact, you need not look much farther than a Harley-Davidson rally, a Star Trek convention, or a Jimmy Buffett concert to see the cult branding phenomenon at work: thousands of passionate, faithful fans spreading the good word and spending lots of money. Not all brands have the dash of edginess, the devoted fan base, or the niche positioning to be cult brands. But those that do tend to share similar characteristics that make them successful, what the authors call the Seven Golden Rules of Cult Branding. Through meticulous research and scores of interviews Ragas and Bueno have uncovered the remarkable and oft-untold stories behind nine very successful cult brands: ·Star Trek ·Harley-Davidson ·Oprah Winfrey ·World Wrestling Entertainment (formerly WWF) ·Apple ·Volkswagen Beetle ·Jimmy Buffett ·Vans Shoes ·Linux These nine brands follow the Seven Golden Rules and have millions of fans and billions of dollars in revenue to show for it. Now you can learn first hand what these special brands did to set themselves apart and how to apply the Seven Golden Rules to your own marketing strategies. Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle.
Author: Nadia Kaneva
Publisher: Routledge
ISBN: 1136658009
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Author: Great Britain
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 1232
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Book Description
Author: Aaron Keller
Publisher: Simon and Schuster
ISBN: 1440342695
Category : Design
Languages : en
Pages : 192
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Book Description
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Author: Robert E. Rinehart
Publisher: State University of New York Press
ISBN: 0791487148
Category : Sports & Recreation
Languages : en
Pages : 450
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Book Description
An international array of authors, including some prominent extreme athletes like Jake Burton and Arlo Eisenberg, look at a variety of issues and concerns within the new action extreme sports that are gaining popularity throughout the world. For each sport, an interpretation is presented through two essays: one written by a scholar active in some aspect of research for the given activity, and another by a practitioner/athlete who writes "from the inside out." The juxtaposed essays confront questions about the essence of sport such as, What is sport?; How does it originate?; and What is its use, value, and function? This book offers a fascinating look at how twentieth- and twenty-first-century sport forms emerge, proliferate, and take hold in a sport-crazy world.
Author: Cynthia Miller-Idriss
Publisher: Princeton University Press
ISBN: 069119615X
Category : Political Science
Languages : en
Pages : 302
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Book Description
"This book comes at a time that could hardly be more important. Miller-Idriss opens up a completely new approach to understanding the processes of violent radicalization through subcultural products...(and) will surely become a standard work in the study of right-wing extremism."--Daniel Koehler, founder and director of the German Institute on Radicalization and De-Radicalization Studies.dies.
