Author: Michael Mullen O'Hara
Publisher: Pearson
ISBN: 9780205028726
Category : Performing Arts
Languages : en
Pages :
Book Description
This video rich, online resource facilitates multiple strategies of teaching and learning that can significantly enhance Introductory Theatre courses. Explore Theatre kindles theatre student desire for watching live performance while enhancing their ability to do so intelligently through a digital learning environment designed to encourage critical and constructive thinking about theatre. By building upon students' experiences as digital audience members, Explore Theatre fosters greater understanding of the relationships between text, actor, and audience and builds bridges to live theatre and its history.
Explore Theatre Student Access Code Card Passcode
Author: Michael Mullen O'Hara
Publisher: Pearson
ISBN: 9780205028726
Category : Performing Arts
Languages : en
Pages :
Book Description
This video rich, online resource facilitates multiple strategies of teaching and learning that can significantly enhance Introductory Theatre courses. Explore Theatre kindles theatre student desire for watching live performance while enhancing their ability to do so intelligently through a digital learning environment designed to encourage critical and constructive thinking about theatre. By building upon students' experiences as digital audience members, Explore Theatre fosters greater understanding of the relationships between text, actor, and audience and builds bridges to live theatre and its history.
Publisher: Pearson
ISBN: 9780205028726
Category : Performing Arts
Languages : en
Pages :
Book Description
This video rich, online resource facilitates multiple strategies of teaching and learning that can significantly enhance Introductory Theatre courses. Explore Theatre kindles theatre student desire for watching live performance while enhancing their ability to do so intelligently through a digital learning environment designed to encourage critical and constructive thinking about theatre. By building upon students' experiences as digital audience members, Explore Theatre fosters greater understanding of the relationships between text, actor, and audience and builds bridges to live theatre and its history.
Marketing for Hospitality and Tourism
Author: Philip Kotler
Publisher:
ISBN: 9780134151922
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Publisher:
ISBN: 9780134151922
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Exploring the Hospitality Industry
Author: John R. Walker
Publisher: Prentice Hall
ISBN: 9780133762778
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.
Publisher: Prentice Hall
ISBN: 9780133762778
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.
Heads in Beds
Author: Jacob Tomsky
Publisher: Anchor
ISBN: 0385535643
Category : Biography & Autobiography
Languages : en
Pages : 250
Book Description
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Publisher: Anchor
ISBN: 0385535643
Category : Biography & Autobiography
Languages : en
Pages : 250
Book Description
In the tradition of Kitchen Confidential and Waiter Rant, a rollicking, eye-opening, fantastically indiscreet memoir of a life spent (and misspent) in the hotel industry. “Highly amusing."—New York Times Jacob Tomsky never intended to go into the hotel business. As a new college graduate, armed only with a philosophy degree and a singular lack of career direction, he became a valet parker for a large luxury hotel in New Orleans. Yet, rising fast through the ranks, he ended up working in “hospitality” for more than a decade, doing everything from supervising the housekeeping department to manning the front desk at an upscale Manhattan hotel. He’s checked you in, checked you out, separated your white panties from the white bed sheets, parked your car, tasted your room-service meals, cleaned your toilet, denied you a late checkout, given you a wake-up call, eaten M&Ms out of your minibar, laughed at your jokes, and taken your money. In Heads in Beds he pulls back the curtain to expose the crazy and compelling reality of a multi-billion-dollar industry we think we know. Heads in Beds is a funny, authentic, and irreverent chronicle of the highs and lows of hotel life, told by a keenly observant insider who’s seen it all. Prepare to be amused, shocked, and amazed as he spills the unwritten code of the bellhops, the antics that go on in the valet parking garage, the housekeeping department’s dirty little secrets—not to mention the shameless activities of the guests, who are rarely on their best behavior. Prepare to be moved, too, by his candor about what it’s like to toil in a highly demanding service industry at the luxury level, where people expect to get what they pay for (and often a whole lot more). Employees are poorly paid and frequently abused by coworkers and guests alike, and maintaining a semblance of sanity is a daily challenge. Along his journey Tomsky also reveals the secrets of the industry, offering easy ways to get what you need from your hotel without any hassle. This book (and a timely proffered twenty-dollar bill) will help you score late checkouts and upgrades, get free stuff galore, and make that pay-per-view charge magically disappear. Thanks to him you’ll know how to get the very best service from any business that makes its money from putting heads in beds. Or, at the very least, you will keep the bellmen from taking your luggage into the camera-free back office and bashing it against the wall repeatedly.
Words Their Way
Author: Donald R. Bear
Publisher: Pearson
ISBN: 9780137035106
Category : Education
Languages : en
Pages : 0
Book Description
"Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.
Publisher: Pearson
ISBN: 9780137035106
Category : Education
Languages : en
Pages : 0
Book Description
"Words Their Way" is a hands-on, developmentally driven approach to word study that illustrates how to integrate and teach children phonics, vocabulary, and spelling skills. This fifth edition features updated activities, expanded coverage of English learners, and emphasis on progress monitoring.
Discovering the Humanities, Rental Edition
Author: HENRY M. SAYRE
Publisher: Pearson
ISBN: 9780135198377
Category :
Languages : en
Pages : 0
Book Description
Publisher: Pearson
ISBN: 9780135198377
Category :
Languages : en
Pages : 0
Book Description
Modern Hotel Operations Management
Author: Michael Chibili
Publisher: Routledge
ISBN: 1000036049
Category : Business & Economics
Languages : en
Pages : 982
Book Description
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials.
Publisher: Routledge
ISBN: 1000036049
Category : Business & Economics
Languages : en
Pages : 982
Book Description
A comprehensive and wide-ranging introduction to operational hotel management, this textbook brings together business administration, management and entrepreneurship into a complete overview of the discipline. Essential reading for students of hospitality management, the book also benefits from online support materials.
History and Historians
Author: Mark T. Gilderhus
Publisher:
ISBN: 9780130115829
Category : Biography & Autobiography
Languages : en
Pages : 148
Book Description
For undergraduate courses in historiography. Good supplemental text for American History or Western Civilization or similar survey courses. As a survey of historical thinking in the West from ancient times to the present, this accessible text focuses on historiography, philosophy of history, and historical methodology, introducing the main issues to beginning students with thorough and balanced discussions.
Publisher:
ISBN: 9780130115829
Category : Biography & Autobiography
Languages : en
Pages : 148
Book Description
For undergraduate courses in historiography. Good supplemental text for American History or Western Civilization or similar survey courses. As a survey of historical thinking in the West from ancient times to the present, this accessible text focuses on historiography, philosophy of history, and historical methodology, introducing the main issues to beginning students with thorough and balanced discussions.
Global Marketing
Author: Svend Hollensen
Publisher: Pearson
ISBN: 9781292100111
Category :
Languages : en
Pages : 872
Book Description
"All good marketing is local. Global companies know this and are going "glocal."There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there s one textbook that today s students and tomorrow s marketers need to read, it s Svend Hollensen s world renowned text. For over fifteen years "Global Marketing" has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, "Global Marketing "continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. SvendHollensen'sGlobal Marketingprovides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion. Elisabeth Gotze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including"Marketing Management"and "Essentials of Global Marketing." Student resourcesspecifically written to complement this textbook are at www.pearsoned.co.uk/hollensen "
Publisher: Pearson
ISBN: 9781292100111
Category :
Languages : en
Pages : 872
Book Description
"All good marketing is local. Global companies know this and are going "glocal."There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there s one textbook that today s students and tomorrow s marketers need to read, it s Svend Hollensen s world renowned text. For over fifteen years "Global Marketing" has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, "Global Marketing "continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. SvendHollensen'sGlobal Marketingprovides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion. Elisabeth Gotze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including"Marketing Management"and "Essentials of Global Marketing." Student resourcesspecifically written to complement this textbook are at www.pearsoned.co.uk/hollensen "
Digital VLSI Chip Design with Cadence and Synopsys CAD Tools
Author: Erik Brunvand
Publisher: Pearson
ISBN: 9780321547996
Category : Integrated circuits
Languages : en
Pages : 0
Book Description
Digital VLSI Chip Design with Cadence and Synopsys CAD Tools leads students through the complete process of building a ready-to-fabricate CMOS integrated circuit using popular commercial design software. Detailed tutorials include step-by-step instructions and screen shots of tool windows and dialog boxes. This hands-on book is for use in conjunction with a primary textbook on digital VLSI. University instructors may order Digital VLSI Chip Design with Cadence and Synopsys CAD Tools with the following textbooks: [Rabaey Cover Image] Digital Integrated Circuits, 2nd Edition, by Jan M. Rabaey, Anantha Chandrakasan, and Borivoje Nikoli. To order Digital Integrated Circuits, 2nd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509470-4 on your bookstore order form. [Weste Cover Image] CMOS VLSI Design, 3rd Edition, by Neil H.E. Weste and David Harris. To order CMOS VLSI Design, 3rd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509469-0 on your bookstore order form. For further details, please contact your local Pearson (Addison-Wesley and Prentice Hall) sales representative or visit www.pearsonhighered.com.
Publisher: Pearson
ISBN: 9780321547996
Category : Integrated circuits
Languages : en
Pages : 0
Book Description
Digital VLSI Chip Design with Cadence and Synopsys CAD Tools leads students through the complete process of building a ready-to-fabricate CMOS integrated circuit using popular commercial design software. Detailed tutorials include step-by-step instructions and screen shots of tool windows and dialog boxes. This hands-on book is for use in conjunction with a primary textbook on digital VLSI. University instructors may order Digital VLSI Chip Design with Cadence and Synopsys CAD Tools with the following textbooks: [Rabaey Cover Image] Digital Integrated Circuits, 2nd Edition, by Jan M. Rabaey, Anantha Chandrakasan, and Borivoje Nikoli. To order Digital Integrated Circuits, 2nd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509470-4 on your bookstore order form. [Weste Cover Image] CMOS VLSI Design, 3rd Edition, by Neil H.E. Weste and David Harris. To order CMOS VLSI Design, 3rd Edition packaged with Digital VLSI Chip Design with Cadence and Synopsys CAD Tools, please use ISBN 0-13-509469-0 on your bookstore order form. For further details, please contact your local Pearson (Addison-Wesley and Prentice Hall) sales representative or visit www.pearsonhighered.com.