Expertise in a Constructive Product-choice Process

Expertise in a Constructive Product-choice Process PDF Author: Peter J. Boyle
Publisher: Ann Arbor, Mich. : University Microfilms International
ISBN:
Category :
Languages : en
Pages : 274

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Book Description

Expertise in a Constructive Product-choice Process

Expertise in a Constructive Product-choice Process PDF Author: Peter J. Boyle
Publisher: Ann Arbor, Mich. : University Microfilms International
ISBN:
Category :
Languages : en
Pages : 274

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Book Description


Persuasive Communication

Persuasive Communication PDF Author: Richard O. Young
Publisher: Routledge
ISBN: 1317417178
Category : Business & Economics
Languages : en
Pages : 481

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Book Description
This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Knowledge-Based Configuration

Knowledge-Based Configuration PDF Author: Alexander Felfernig
Publisher: Newnes
ISBN: 0124158692
Category : Computers
Languages : en
Pages : 383

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Book Description
Knowledge-based Configuration incorporates knowledge representation formalisms to capture complex product models and reasoning methods to provide intelligent interactive behavior with the user. This book represents the first time that corporate and academic worlds collaborate integrating research and commercial benefits of knowledge-based configuration. Foundational interdisciplinary material is provided for composing models from increasingly complex products and services. Case studies, the latest research, and graphical knowledge representations that increase understanding of knowledge-based configuration provide a toolkit to continue to push the boundaries of what configurators can do and how they enable companies and customers to thrive. - Includes detailed discussion of state-of-the art configuration knowledge engineering approaches such as automated testing and debugging, redundancy detection, and conflict management - Provides an overview of the application of knowledge-based configuration technologies in the form of real-world case studies from SAP, Siemens, Kapsch, and more - Explores the commercial benefits of knowledge-based configuration technologies to business sectors from services to industrial equipment - Uses concepts that are based on an example personal computer configuration knowledge base that is represented in an UML-based graphical language

Feature Extraction, Construction and Selection

Feature Extraction, Construction and Selection PDF Author: Huan Liu
Publisher: Springer Science & Business Media
ISBN: 1461557259
Category : Computers
Languages : en
Pages : 418

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Book Description
There is broad interest in feature extraction, construction, and selection among practitioners from statistics, pattern recognition, and data mining to machine learning. Data preprocessing is an essential step in the knowledge discovery process for real-world applications. This book compiles contributions from many leading and active researchers in this growing field and paints a picture of the state-of-art techniques that can boost the capabilities of many existing data mining tools. The objective of this collection is to increase the awareness of the data mining community about the research of feature extraction, construction and selection, which are currently conducted mainly in isolation. This book is part of our endeavor to produce a contemporary overview of modern solutions, to create synergy among these seemingly different branches, and to pave the way for developing meta-systems and novel approaches. Even with today's advanced computer technologies, discovering knowledge from data can still be fiendishly hard due to the characteristics of the computer generated data. Feature extraction, construction and selection are a set of techniques that transform and simplify data so as to make data mining tasks easier. Feature construction and selection can be viewed as two sides of the representation problem.

Persuasive Technology

Persuasive Technology PDF Author: Harri Oinas-Kukkonen
Publisher: Springer Science & Business Media
ISBN: 3540685006
Category : Computers
Languages : en
Pages : 300

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Book Description
This book constitutes the refereed proceedings of the Third International Conference on Persuasive Technology, PERSUASIVE 2008, held in Oulu, Finland, in June 2008. The 17 revised full papers and 12 revised short papers presented together with 3 keynote papers were carefully reviewed and selected from 63 submissions. The papers are organized in topical sections on social network systems, knowledge management, applications, conceptual frameworks, perspectives on persuasive technology, peer-to-peer and social networks, self-persuasion and timing, well-being applications, and theoretical considerations.

Embarrassment of Product Choices 2

Embarrassment of Product Choices 2 PDF Author: Michel Millot
Publisher: John Wiley & Sons
ISBN: 111957921X
Category : Business & Economics
Languages : en
Pages : 245

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Book Description
Product information is excessively commercial and technical. There is no single best product for all, and the price/quality ratio can be deceptive. Word of mouth is growing with opinions shared on the internet. This book calls for the reinvention of a new economy based on real requirements, not only for profit or “technology” but for qualities of use and the environment. A product’s use is its purpose. An innovation must always be an improvement to qualities of use. The emergence of new technologies, such as connected objects and the autonomous car, form a new trap for innovation, and progress has been limited to the perfection of technique. Marketing must no longer confuse the consumer (the customer) and the user. Complete with methodology for the reader to follow, this book describes how the ecology of use can become the main wealth of an economy based on quality of life and well-being.

Review of Marketing Research

Review of Marketing Research PDF Author: Naresh Malhotra
Publisher: Routledge
ISBN: 1351551027
Category : Business & Economics
Languages : en
Pages : 216

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Book Description
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.

Consumer Behaviour

Consumer Behaviour PDF Author: Satish K Batra
Publisher: Excel Books India
ISBN: 9788174466440
Category : Business & Economics
Languages : en
Pages : 572

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Book Description
With special reference to India.

Design, User Experience, and Usability: Design Philosophy, Methods, and Tools

Design, User Experience, and Usability: Design Philosophy, Methods, and Tools PDF Author: Aaron Marcus
Publisher: Springer
ISBN: 3642392296
Category : Computers
Languages : en
Pages : 684

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Book Description
The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the proceedings of the Second International Conference on Design, User Experience, and Usability, DUXU 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 282 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 67 papers included in this volume are organized in topical sections on design philosophy, usability methods and tools, and design processes, methods and tools.

Enhancing Employability @ Soft Skills

Enhancing Employability @ Soft Skills PDF Author: Shalini Verma
Publisher: Pearson Education India
ISBN: 8131799271
Category :
Languages : en
Pages : 264

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Book Description
In recent times, soft skills has become one area where corporate employee and a new entrant to this field wants to improve upon so as to be at par with the demands of a highly competitive environment. Possession of these skills helps one to strike a chord with colleagues, clients, and bosses. Enhancing Employability @ Soft Skills tries to bring in to focus that soft skills are important for ones career growth whereby on can manage ones self, people and workplace.