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Author: Thomas C. Kinnear
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Thomas C. Kinnear
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Author: Naresh K. Malhotra
Publisher:
ISBN: 9780132321099
Category : Marketing
Languages : en
Pages :
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Book Description
Author: James Earle Nelson
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 228
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Book Description
Author: MOLHOTRA
Publisher: Prentice Hall
ISBN: 9780135553763
Category :
Languages : en
Pages : 415
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Book Description
Author:
Publisher: Bookboon
ISBN: 8776814394
Category :
Languages : en
Pages : 50
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Book Description
Author: Thomas C. Kinnear
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 212
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Book Description
Author: David Johnston Luck
Publisher: Prentice Hall
ISBN: 9780132952200
Category : Marketing research
Languages : en
Pages : 181
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Book Description
Author: Chris Chapman
Publisher: Springer
ISBN: 9783319144351
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Author: David Ashley
Publisher:
ISBN: 9781465222923
Category : Business & Economics
Languages : en
Pages : 398
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Book Description
Author: Mary Kathleen Foster
Publisher: Dryden
ISBN: 9780039229863
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
