Author: Richard R. Kilburg
Publisher: American Psychological Association (APA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Executive wisdom emerges from a complex matrix of factors that affect an individual leader's thoughts, behavior, and emotions, including his or her organization, biopsychosocial systems, behavioral interfaces, internalized human wisdom system, and external and internal challenges. Integrating large data, this book talks about executive wisdom.
Executive Wisdom
Author: Richard R. Kilburg
Publisher: American Psychological Association (APA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Executive wisdom emerges from a complex matrix of factors that affect an individual leader's thoughts, behavior, and emotions, including his or her organization, biopsychosocial systems, behavioral interfaces, internalized human wisdom system, and external and internal challenges. Integrating large data, this book talks about executive wisdom.
Publisher: American Psychological Association (APA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
Book Description
Executive wisdom emerges from a complex matrix of factors that affect an individual leader's thoughts, behavior, and emotions, including his or her organization, biopsychosocial systems, behavioral interfaces, internalized human wisdom system, and external and internal challenges. Integrating large data, this book talks about executive wisdom.
Executive Coaching
Author: Richard R. Kilburg
Publisher: Amer Psychological Assn
ISBN: 9781557986481
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The unrelenting pace of business in modern organizations places constant pressure on employees, challenging the physical and emotional resources of both staff and supervisors. Consultants have become familiar with the survivalist mentality among workers, each struggling to improve production, solve intractable conflict, and chart realistic growth. This book was written to help organizational consultants understand the chaotic processes and psychodynamic problems that influence executive behavior and performance. In engaging prose highlighted by substantial case illustrations, the author examines organizational conflict and shows how methods and techniques developed in clinical settings can be applied to coach executives and management teams. The book is an important read for consultants who wish to help executives develop human wisdom and to gain insight into the chaotic, "shadow" side of individual and organizational life. (PsycINFO Database Record (c) 2004 APA, all rights reserved).
Publisher: Amer Psychological Assn
ISBN: 9781557986481
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The unrelenting pace of business in modern organizations places constant pressure on employees, challenging the physical and emotional resources of both staff and supervisors. Consultants have become familiar with the survivalist mentality among workers, each struggling to improve production, solve intractable conflict, and chart realistic growth. This book was written to help organizational consultants understand the chaotic processes and psychodynamic problems that influence executive behavior and performance. In engaging prose highlighted by substantial case illustrations, the author examines organizational conflict and shows how methods and techniques developed in clinical settings can be applied to coach executives and management teams. The book is an important read for consultants who wish to help executives develop human wisdom and to gain insight into the chaotic, "shadow" side of individual and organizational life. (PsycINFO Database Record (c) 2004 APA, all rights reserved).
Organizational Wisdom and Executive Courage
Author: Suresh Srivastva
Publisher: Lexington Books
ISBN: 9780787910945
Category : Business & Economics
Languages : en
Pages : 334
Book Description
This book is filled with compelling essays from the most well-respected scholars in the organization and management sciences. Written for both researchers and thinking executives, the book offers cutting-edge insights on the best methods to create, manage, and sustain organizations in an environment of accelerated change and complexity.
Publisher: Lexington Books
ISBN: 9780787910945
Category : Business & Economics
Languages : en
Pages : 334
Book Description
This book is filled with compelling essays from the most well-respected scholars in the organization and management sciences. Written for both researchers and thinking executives, the book offers cutting-edge insights on the best methods to create, manage, and sustain organizations in an environment of accelerated change and complexity.
Turning Data Into Wisdom
Author: Kevin Hanegan
Publisher:
ISBN: 9780578639871
Category :
Languages : en
Pages : 268
Book Description
This book presents a 6-phase, 12-step process to help those at all levels of an organization use their knowledge, skills, and experience to make data-informed decisions that can help transform their companies-and sometimes, even the world.
Publisher:
ISBN: 9780578639871
Category :
Languages : en
Pages : 268
Book Description
This book presents a 6-phase, 12-step process to help those at all levels of an organization use their knowledge, skills, and experience to make data-informed decisions that can help transform their companies-and sometimes, even the world.
Handbook of Organizational and Managerial Wisdom
Author: Eric H. Kessler
Publisher: SAGE
ISBN: 1412915619
Category : Business & Economics
Languages : en
Pages : 657
Book Description
"A brilliant and comprehensive introduction to the most seminal component of leadership: wisdom. The diversity of the readings and wisdom of the authors make this a most original and valuable addition to the management canon." —Warren Bennis, Distinguished Professor of Management, University of Southern California and author of On Becoming a Leader "This wonderful compilation proves that management is as much art as science, and that deep thinking can inform and inspire practice to be more humane, ethical, and, yes, wise." —Rosabeth Moss Kanter, Harvard Business School Professor and best-selling author of Confidence: How Winning Streaks and Losing Streaks Begin and End "If you'll forgive a pun, this is a wise book about organizational and managerial wisdom. It shows what's possible when some of our best thinkers turn their collective attention to such timely subjects as EQ, negotiation, global politics, and individual and organizational ethics." —Steve Kerr, Chief Learning Officer, Goldman Sachs, and Past President of the Academy of Management "One of the 'most promising' forthcoming management books." —EUROPEAN ACADEMY OF MANAGEMENT "To wade into the topic wisdom is to see organizing differently. To wade into this volume is to see wisdom differently. Both forms of effort embody a wonderful moment of wisdom itself." –Karl E. Weick, Distinguished Professor of Organizational Behavior and Psychology,University of Michigan Some interesting issues emerge when one views organizations from a wisdom-based perspective. Does technology promote or inhibit wisdom? How do HR systems, organizational forms, management practices, and operational capabilities relate to wisdom? What are the ethical and social dimensions of wisdom? What makes a wise leader? Can wisdom be developed and utilized strategically? Do conceptions and manifestations of wisdom vary across cultures? Can one teach wisdom? Editors Eric Kessler and James Bailey have produced a ground-breaking compendium of globally renowned thinkers in the Handbook of Organizational and Managerial Wisdom. This Handbook systematically explores the characteristics of understanding, applying, and developing organizational and managerial wisdom. Key Features Organizes wisdom around the five primary philosophical branches—logic, ethics, aesthetics, epistemology, and metaphysics Applies wisdom in organizations and management through international examples that synthesize a set of practical principles for academics and practicing managers Offers an outstanding collection of world-renowned scholars who give profound insights regarding wisdom
Publisher: SAGE
ISBN: 1412915619
Category : Business & Economics
Languages : en
Pages : 657
Book Description
"A brilliant and comprehensive introduction to the most seminal component of leadership: wisdom. The diversity of the readings and wisdom of the authors make this a most original and valuable addition to the management canon." —Warren Bennis, Distinguished Professor of Management, University of Southern California and author of On Becoming a Leader "This wonderful compilation proves that management is as much art as science, and that deep thinking can inform and inspire practice to be more humane, ethical, and, yes, wise." —Rosabeth Moss Kanter, Harvard Business School Professor and best-selling author of Confidence: How Winning Streaks and Losing Streaks Begin and End "If you'll forgive a pun, this is a wise book about organizational and managerial wisdom. It shows what's possible when some of our best thinkers turn their collective attention to such timely subjects as EQ, negotiation, global politics, and individual and organizational ethics." —Steve Kerr, Chief Learning Officer, Goldman Sachs, and Past President of the Academy of Management "One of the 'most promising' forthcoming management books." —EUROPEAN ACADEMY OF MANAGEMENT "To wade into the topic wisdom is to see organizing differently. To wade into this volume is to see wisdom differently. Both forms of effort embody a wonderful moment of wisdom itself." –Karl E. Weick, Distinguished Professor of Organizational Behavior and Psychology,University of Michigan Some interesting issues emerge when one views organizations from a wisdom-based perspective. Does technology promote or inhibit wisdom? How do HR systems, organizational forms, management practices, and operational capabilities relate to wisdom? What are the ethical and social dimensions of wisdom? What makes a wise leader? Can wisdom be developed and utilized strategically? Do conceptions and manifestations of wisdom vary across cultures? Can one teach wisdom? Editors Eric Kessler and James Bailey have produced a ground-breaking compendium of globally renowned thinkers in the Handbook of Organizational and Managerial Wisdom. This Handbook systematically explores the characteristics of understanding, applying, and developing organizational and managerial wisdom. Key Features Organizes wisdom around the five primary philosophical branches—logic, ethics, aesthetics, epistemology, and metaphysics Applies wisdom in organizations and management through international examples that synthesize a set of practical principles for academics and practicing managers Offers an outstanding collection of world-renowned scholars who give profound insights regarding wisdom
The Book of Leadership Wisdom
Author: Peter Krass
Publisher: John Wiley & Sons
ISBN: 9780471294559
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Praise for The Book of Leadership Wisdom "For anyone who seeks to understand the nature of effective leadership, in all its many dimensions, this volume will prove invaluable." -Bob Wright President and Chief Executive Officer, NBC Pearls from The Book of Leadership Wisdom "You must capture and keep the heart of the original and supremely able man before his brain can do its best." -Andrew Carnegie "There's an old proverb that says: 'If you are planning for one year, plant rice. If you are planning for 10 years, plant trees. If you are planning for 100 years, plant people.' To that I would add . . . plant them, but don't forget to move them around every seven to ten years. New eyes give rise to new ideas and opportunities." -Michael Eisner "You must realize that it is more than money that the men want, it is a sense of ownership." -William Cooper Procter "You can manage inventory, you can manage things, but you must lead people if you want to tap their full potential." -Ross Perot T. Coleman du Pont, Andrew Carnegie, J. Paul Getty, A. Montgomery Ward, Thomas J. Watson, Jr., Akio Morita, Jack Welch, David Packard, Ray Kroc, Bill Gates . . . they are among the most respected and influential business leaders of all time. Possessing a rare combination of business genius and true grit, these captains of industry have created unprecedented wealth for their companies and themselves, pioneered revolutionary new industries, and, in some cases, directly shaped the destinies of entire nations. Now, The Book of Leadership Wisdom affords you an unprecedented opportunity to hear, in their own words, what these immortals have had to say on the topic of leadership. The Book of Leadership Wisdom brings together the essays and speeches of more than 50 business legends, past and present. Never before have the writings of such a large and diverse group of legendary business leaders been collected between the covers of a book. From leading change to dealing with adversity, creating vision to inspiring employees, the writings contained in this book span the whole range of essential leadership issues. For instance, you'll hear from Harold Geneen on the difference between leading and commanding, Daniel Guggenheim and William Cooper Procter on the advantages of a democratic workplace, Katherine Graham on the importance of credibility, Jack Welch and Ross Perot on leading in adversity, Ray Kroc on self-appraisal, and Ben Cohen and Jerry Greenfield on value-based leadership, to name just a few. For easy reference, the 52 essays contained in The Book of Leadership Wisdom are organized into eight categories covering leadership qualities, dealing with adversity, visions of progress, labor relations, company culture, habits and idiosyncrasies, motivating employees, and leading change. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author's life and career. And throughout each essay, passages have been highlighted that call attention to each contributor's most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful business leaders ever, The Book of Leadership Wisdom is must reading for managers at every level, from the junior executive cubicle to the presidential suite.
Publisher: John Wiley & Sons
ISBN: 9780471294559
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Praise for The Book of Leadership Wisdom "For anyone who seeks to understand the nature of effective leadership, in all its many dimensions, this volume will prove invaluable." -Bob Wright President and Chief Executive Officer, NBC Pearls from The Book of Leadership Wisdom "You must capture and keep the heart of the original and supremely able man before his brain can do its best." -Andrew Carnegie "There's an old proverb that says: 'If you are planning for one year, plant rice. If you are planning for 10 years, plant trees. If you are planning for 100 years, plant people.' To that I would add . . . plant them, but don't forget to move them around every seven to ten years. New eyes give rise to new ideas and opportunities." -Michael Eisner "You must realize that it is more than money that the men want, it is a sense of ownership." -William Cooper Procter "You can manage inventory, you can manage things, but you must lead people if you want to tap their full potential." -Ross Perot T. Coleman du Pont, Andrew Carnegie, J. Paul Getty, A. Montgomery Ward, Thomas J. Watson, Jr., Akio Morita, Jack Welch, David Packard, Ray Kroc, Bill Gates . . . they are among the most respected and influential business leaders of all time. Possessing a rare combination of business genius and true grit, these captains of industry have created unprecedented wealth for their companies and themselves, pioneered revolutionary new industries, and, in some cases, directly shaped the destinies of entire nations. Now, The Book of Leadership Wisdom affords you an unprecedented opportunity to hear, in their own words, what these immortals have had to say on the topic of leadership. The Book of Leadership Wisdom brings together the essays and speeches of more than 50 business legends, past and present. Never before have the writings of such a large and diverse group of legendary business leaders been collected between the covers of a book. From leading change to dealing with adversity, creating vision to inspiring employees, the writings contained in this book span the whole range of essential leadership issues. For instance, you'll hear from Harold Geneen on the difference between leading and commanding, Daniel Guggenheim and William Cooper Procter on the advantages of a democratic workplace, Katherine Graham on the importance of credibility, Jack Welch and Ross Perot on leading in adversity, Ray Kroc on self-appraisal, and Ben Cohen and Jerry Greenfield on value-based leadership, to name just a few. For easy reference, the 52 essays contained in The Book of Leadership Wisdom are organized into eight categories covering leadership qualities, dealing with adversity, visions of progress, labor relations, company culture, habits and idiosyncrasies, motivating employees, and leading change. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author's life and career. And throughout each essay, passages have been highlighted that call attention to each contributor's most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful business leaders ever, The Book of Leadership Wisdom is must reading for managers at every level, from the junior executive cubicle to the presidential suite.
How to Build Practical Wisdom in Executive Education
Author: Wolfgang Amann
Publisher: Walnut Publication
ISBN: 195730216X
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Business environments are now frequently described as VUCA – volatile, uncertain, complex and ambiguous. The COVID–19 pandemic breaking out and spreading globally in 2020 serves as a case in point. Strategies, business models, tactics and plans set for the year were challenged. In this situation, executives around the world did not suffer from insufficient general knowledge about strategizing, business modelling or planning. This book posits that what practitioners and their organizations needed to survive and thrive is practical wisdom. Executive education institutions play a key role in supporting an executive’s learning. Embarking on exploratory research and journey of discovery, this study addresses the crucial questions of how do build practical wisdom in executive education and how do executive education course participants perceive the process of developing practical wisdom in business schools? The research adopts a constructivist grounded theory design and relies on in-depth interviews as the foundation for an emerging substantive theory. It portrays a three–act process and six concrete steps within them to explain how study participants grew their practical wisdom. The book and the presented research contribute to both the academic body of knowledge on how to learn better as well as how to add more value in executive education. Regarding practice, business school leaders and faculty members benefit from this research by critically comparing their approaches to the proposed model in order to trigger improvements. Finally, the individual program participant can gain a better understanding on how to learn faster and in more directions, which contributes to a better return on investment (ROI) and return on education (ROE). It also prepares the learner more adequately for this VUCA world.
Publisher: Walnut Publication
ISBN: 195730216X
Category : Business & Economics
Languages : en
Pages : 234
Book Description
Business environments are now frequently described as VUCA – volatile, uncertain, complex and ambiguous. The COVID–19 pandemic breaking out and spreading globally in 2020 serves as a case in point. Strategies, business models, tactics and plans set for the year were challenged. In this situation, executives around the world did not suffer from insufficient general knowledge about strategizing, business modelling or planning. This book posits that what practitioners and their organizations needed to survive and thrive is practical wisdom. Executive education institutions play a key role in supporting an executive’s learning. Embarking on exploratory research and journey of discovery, this study addresses the crucial questions of how do build practical wisdom in executive education and how do executive education course participants perceive the process of developing practical wisdom in business schools? The research adopts a constructivist grounded theory design and relies on in-depth interviews as the foundation for an emerging substantive theory. It portrays a three–act process and six concrete steps within them to explain how study participants grew their practical wisdom. The book and the presented research contribute to both the academic body of knowledge on how to learn better as well as how to add more value in executive education. Regarding practice, business school leaders and faculty members benefit from this research by critically comparing their approaches to the proposed model in order to trigger improvements. Finally, the individual program participant can gain a better understanding on how to learn faster and in more directions, which contributes to a better return on investment (ROI) and return on education (ROE). It also prepares the learner more adequately for this VUCA world.
Collective Wisdom
Author: Katerina Cizek
Publisher: MIT Press
ISBN: 0262369850
Category : Social Science
Languages : en
Pages : 397
Book Description
How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin
Publisher: MIT Press
ISBN: 0262369850
Category : Social Science
Languages : en
Pages : 397
Book Description
How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin
Wisdom at Work
Author: Chip Conley
Publisher: Crown Currency
ISBN: 0525572902
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Experience is making a comeback. Learn how to repurpose your wisdom. At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to help grow their disruptive start-up into a global hospitality giant. He had the industry experience, but Conley was lacking in the digital fluency of his 20-something colleagues. He didn't write code, or have an Uber or Lyft app on his phone, was twice the age of the average Airbnb employee, and would be reporting to a CEO young enough to be his son. Conley quickly discovered that while he'd been hired as a teacher and mentor, he was also in many ways a student and intern. What emerged is the secret to thriving as a mid-life worker: learning to marry wisdom and experience with curiosity, a beginner's mind, and a willingness to evolve, all hallmarks of the "Modern Elder." In a world that venerates the new, bright, and shiny, many of us are left feeling invisible, undervalued, and threatened by the "digital natives" nipping at our heels. But Conley argues that experience is on the brink of a comeback. Because at a time when power is shifting younger, companies are finally waking up to the value of the humility, emotional intelligence, and wisdom that come with age. And while digital skills might have only the shelf life of the latest fad or gadget, the human skills that mid-career workers possess--like good judgment, specialized knowledge, and the ability to collaborate and coach - never expire. Part manifesto and part playbook, Wisdom@Work ignites an urgent conversation about ageism in the workplace, calling on us to treat age as we would other type of diversity. In the process, Conley liberates the term "elder" from the stigma of "elderly," and inspires us to embrace wisdom as a path to growing whole, not old. Whether you've been forced to make a mid-career change, are choosing to work past retirement age, or are struggling to keep up with the millennials rising up the ranks, Wisdom@Work will help you write your next chapter.
Publisher: Crown Currency
ISBN: 0525572902
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Experience is making a comeback. Learn how to repurpose your wisdom. At age 52, after selling the company he founded and ran as CEO for 24 years, rebel boutique hotelier Chip Conley was looking at an open horizon in midlife. Then he received a call from the young founders of Airbnb, asking him to help grow their disruptive start-up into a global hospitality giant. He had the industry experience, but Conley was lacking in the digital fluency of his 20-something colleagues. He didn't write code, or have an Uber or Lyft app on his phone, was twice the age of the average Airbnb employee, and would be reporting to a CEO young enough to be his son. Conley quickly discovered that while he'd been hired as a teacher and mentor, he was also in many ways a student and intern. What emerged is the secret to thriving as a mid-life worker: learning to marry wisdom and experience with curiosity, a beginner's mind, and a willingness to evolve, all hallmarks of the "Modern Elder." In a world that venerates the new, bright, and shiny, many of us are left feeling invisible, undervalued, and threatened by the "digital natives" nipping at our heels. But Conley argues that experience is on the brink of a comeback. Because at a time when power is shifting younger, companies are finally waking up to the value of the humility, emotional intelligence, and wisdom that come with age. And while digital skills might have only the shelf life of the latest fad or gadget, the human skills that mid-career workers possess--like good judgment, specialized knowledge, and the ability to collaborate and coach - never expire. Part manifesto and part playbook, Wisdom@Work ignites an urgent conversation about ageism in the workplace, calling on us to treat age as we would other type of diversity. In the process, Conley liberates the term "elder" from the stigma of "elderly," and inspires us to embrace wisdom as a path to growing whole, not old. Whether you've been forced to make a mid-career change, are choosing to work past retirement age, or are struggling to keep up with the millennials rising up the ranks, Wisdom@Work will help you write your next chapter.
Professional Services Marketing Wisdom
Author: Ric Willmot
Publisher: John Wiley & Sons
ISBN: 0730309991
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
Publisher: John Wiley & Sons
ISBN: 0730309991
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.