Examining the Emergence of Broadcasting in the 1920's Through Magazine Advertising PDF Download
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Author: Thomas W. Volek
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 44
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Book Description
Author: Thomas W. Volek
Publisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 44
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Book Description
Author: Rebekka Hahn
Publisher: GRIN Verlag
ISBN: 3638064689
Category : Literary Collections
Languages : en
Pages : 26
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Book Description
Seminar paper from the year 2008 in the subject American Studies - Culture and Applied Geography, grade: 1,0, Johannes Gutenberg University Mainz (Fachbereich Angewandte Sprach- und Kulturwissenschaft), course: The Twenties in the United States: Social Change, Popular Culture and Literary Representations, language: English, abstract: The purpose of this paper is to provide a short but comprehensive overview of the new types of media – tabloids, magazines, radio, and motion pictures – that originated in the United States in the 1920s. The emergence of those mass media went along with the emergence of a new mass culture. It is therefore necessary to take a look at the social, economic, and political context of the period at first. Then the various forms of media will be considered individually and examined with regard to their impact, both positive and negative, on American society. In doing so, it will become evident that the press, radio, and cinema of the time did not only reflect but also shape American popular culture towards a cosmopolitan, yet increasingly uniform point of view. The 1920s are commonly depicted as a decade of technological and scientific innovations, prosperity and entertainment, bootleggers and flappers, sports heroes and silent movie stars, hot jazz and the Charleston. Today, these keywords have taken on a rather romantic tinge of adventure. However, it must not be forgotten that the developments and achievements respectively which marked the 1920s were preceded and accompanied by profound social, economic, and cultural changes. Immigration and race, organized crime and prohibition, sexual morality and gender were the crucial issues on top of the agenda then. The United States experienced a fundamental shift in moral values and patterns of thought as it was moving from a rural, traditionalist culture to a far more permissive urban culture. Before 1900, social and moral standards in the United States were based on the traditional Puritan beliefs in “self-help, hard work, thrift, and personal sobriety” (Goldberg 2003, 83). Those principles, which had been introduced by the early immigrants from Northern and Middle Europe, were represented by the majority classes of farmers and merchants. Guidelines on family and community life were set by trustworthy authorities, such as preachers, teachers, mayors, or judges. At the turn of the century, industrialization brought about a major demographic shift from the country to the city, which was followed by a cultural rural-urban divide, i. e. the rural population lost its dominance to an ever increasing urban majority of industrial workers, non-European immigrants, and big businessmen.
Author: Thomas W. Volek
Publisher:
ISBN:
Category :
Languages : en
Pages : 640
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Book Description
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1135456488
Category : Reference
Languages : en
Pages : 3166
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Book Description
Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Author: Shawn Gary VanCour
Publisher:
ISBN:
Category :
Languages : en
Pages : 550
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Book Description
Author: Cynthia B. Meyers
Publisher:
ISBN: 9780823255238
Category : Advertising in popular culture
Languages : en
Pages : 404
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Book Description
Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.
Author: Janet Staiger
Publisher: Routledge
ISBN: 1135842752
Category : History
Languages : en
Pages : 224
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Book Description
Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television. Instead, now that various media from blockbuster films to everyday computer use intersect regularly via convergence, scholars must find new ways to write media history across multiple media formats. This collection of eighteen new essays by leading media historians and scholars examines the issues today in writing media history and histories. Each essay addresses a single medium—including film, television, advertising, sound recording, new media, and more—and connects that specific medium’s history to larger issues for the field in writing multi-media or convergent histories. Among the volume’s topics are new media technologies and their impact on traditional approaches to media history; alternative accounts of film production and exhibition, with a special emphasis on film across multiple media platforms; the changing relationships between audiences, fans, and consumers within media culture; and the globalization of our media culture.
Author: Roger Horowitz
Publisher: University of Virginia Press
ISBN: 9780813918020
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This volume will be of interest to historians in a wide range of fields.
Author: Jim Cox
Publisher: McFarland
ISBN: 9780786475186
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441
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Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
