Evolution de la promotion pharmaceutique sur les deux dernières décennies PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Evolution de la promotion pharmaceutique sur les deux dernières décennies PDF full book. Access full book title Evolution de la promotion pharmaceutique sur les deux dernières décennies by Denis Chhor. Download full books in PDF and EPUB format.
Author: Denis Chhor
Publisher:
ISBN:
Category :
Languages : fr
Pages : 0
Get Book Here
Book Description
L'industrie pharmaceutique comme toute industrie dépend de la vente de ses produits, elle a ainsi besoin de se promouvoir pour se faire connaitre et donc pour subsister. L'acteur principal de la promotion du médicament est la force de vente, présente sur le terrain : les visiteurs médicaux, les délégués pharmaceutiques, et les visiteurs hospitaliers. Mais parce que les produits concernés impactent la santé de la population, la régulation de la promotion du médicament ne peut se permettre d'être similaire à celle des autres produits de consommation. Cette thèse présente la genèse et l'évolution de l'encadrement de la promotion du médicament. Elle se concentrera sur l'impact de l'affaire Médiator(r) sur les organismes et les régulations encadrant la Visite Médicale, mais aussi sur la profession en elle-même, qui a vu ses effectifs fortement décroître au cours des années qui ont suivi cette crise. Ces effectifs ont également été impactés par la crise du COVID-19, par la forte réduction des activités de terrain. Conjointement à ces crises, avec l'arrivée des nouvelles technologies et méthodes de formation, et l'émergence de nouveaux métiers de communication, une question se pose : celle de la légitimité et de l'avenir des métiers de promotion de terrain dans l'industrie pharmaceutique.
Author: Denis Chhor
Publisher:
ISBN:
Category :
Languages : fr
Pages : 0
Get Book Here
Book Description
L'industrie pharmaceutique comme toute industrie dépend de la vente de ses produits, elle a ainsi besoin de se promouvoir pour se faire connaitre et donc pour subsister. L'acteur principal de la promotion du médicament est la force de vente, présente sur le terrain : les visiteurs médicaux, les délégués pharmaceutiques, et les visiteurs hospitaliers. Mais parce que les produits concernés impactent la santé de la population, la régulation de la promotion du médicament ne peut se permettre d'être similaire à celle des autres produits de consommation. Cette thèse présente la genèse et l'évolution de l'encadrement de la promotion du médicament. Elle se concentrera sur l'impact de l'affaire Médiator(r) sur les organismes et les régulations encadrant la Visite Médicale, mais aussi sur la profession en elle-même, qui a vu ses effectifs fortement décroître au cours des années qui ont suivi cette crise. Ces effectifs ont également été impactés par la crise du COVID-19, par la forte réduction des activités de terrain. Conjointement à ces crises, avec l'arrivée des nouvelles technologies et méthodes de formation, et l'émergence de nouveaux métiers de communication, une question se pose : celle de la légitimité et de l'avenir des métiers de promotion de terrain dans l'industrie pharmaceutique.
Author: David Stuckler
Publisher: Basic Books
ISBN: 0465063977
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
Politicians have talked endlessly about the seismic economic and social impacts of the recent financial crisis, but many continue to ignore its disastrous effects on human health—and have even exacerbated them, by adopting harsh austerity measures and cutting key social programs at a time when constituents need them most. The result, as pioneering public health experts David Stuckler and Sanjay Basu reveal in this provocative book, is that many countries have turned their recessions into veritable epidemics, ruining or extinguishing thousands of lives in a misguided attempt to balance budgets and shore up financial markets. Yet sound alternative policies could instead help improve economies and protect public health at the same time. In The Body Economic, Stuckler and Basu mine data from around the globe and throughout history to show how government policy becomes a matter of life and death during financial crises. In a series of historical case studies stretching from 1930s America, to Russia and Indonesia in the 1990s, to present-day Greece, Britain, Spain, and the U.S., Stuckler and Basu reveal that governmental mismanagement of financial strife has resulted in a grim array of human tragedies, from suicides to HIV infections. Yet people can and do stay healthy, and even get healthier, during downturns. During the Great Depression, U.S. deaths actually plummeted, and today Iceland, Norway, and Japan are happier and healthier than ever, proof that public wellbeing need not be sacrificed for fiscal health. Full of shocking and counterintuitive revelations and bold policy recommendations, The Body Economic offers an alternative to austerity—one that will prevent widespread suffering, both now and in the future.
Author: International Development Research Centre (Canada)
Publisher: IDRC
ISBN: 088936852X
Category : Cover crops
Languages : en
Pages : 319
Get Book Here
Book Description
Cover Crops in West Africa Contributing to Sustainable Agriculture
Author: Cristiano Antonelli
Publisher: Edward Elgar Publishing
ISBN: 1845427920
Category : Technology & Engineering
Languages : en
Pages : 495
Get Book Here
Book Description
This Festschrift explores the truly exceptional breadth and depth of Paul David s work, focusing upon his contributions to the topics of path dependence, the economics of knowledge, and the diffusion of technology. The book consists of 15 papers plus an introduction by the editors and an entertaining postscript by Dominique Foray. . . For economic historians, the papers on path dependence assembled in this book, and particularly the conceptual paper by Antonelli, should be essential reading. Nikolaus Wolf, Economic History Review Recent research on the economics of innovation has acknowledged the importance of path dependence and networks in the evolution of economies and the diffusion of new techniques, products, and processes. These are topics pioneered by Paul A. David, one of the world s leading scholars in the economics of innovation. This outstanding collection provides a fitting tribute to the diversity and depth of Paul David s contributions. The papers included range from simulation models of the evolution of market structure in the presence of innovation, through historical investigations of knowledge networks and empirical analysis of contemporary networks, to the analysis of the diffusion of innovations using simulation and analytic models and of the diffusion of knowledge using patent data. With an emphasis on simulation models, data analysis, and historical evidence, this book will be required reading for researchers in innovation economics and regional development as well as economists, sociologists, and historians of innovation and intellectual property.
Author: Simon Szreter
Publisher: Cambridge University Press
ISBN: 1139492896
Category : History
Languages : en
Pages :
Get Book Here
Book Description
What did sex mean for ordinary people before the sexual revolution of the 1960s and 1970s, who were often pitied by later generations as repressed, unfulfilled and full of moral anxiety? This book provides the first rounded, first-hand account of sexuality in marriage in the early and mid-twentieth century. These award-winning authors look beyond conventions of silence among the respectable majority to challenge stereotypes of ignorance and inhibition. Based on vivid, compelling and frank testimonies from a socially and geographically diverse range of individuals, the book explores a spectrum of sexual experiences, from learning about sex and sexual practices in courtship, to attitudes to the body, marital ideals and birth control. It demonstrates that while the era's emphasis on silence and strict moral codes could for some be a source of inhibition and dissatisfaction, for many the culture of privacy and innocence was central to fulfilling and pleasurable intimate lives.
Author: John T. Mentzer
Publisher: SAGE
ISBN: 9780761921110
Category : Business & Economics
Languages : en
Pages : 530
Get Book Here
Book Description
This work presents a comprehensive model of supply chain management. Experienced executives from 20 companies clearly define supply chain management, identifying those factors that contribute to its effective implementation. They provide practical guidelines on how companies can manage supply chains, addressing the role of all the traditional business functions in supply chain management and suggest how the adoption of a supply chain management approach can affect business strategy and corporate performance.
Author: João Biehl
Publisher: Princeton University Press
ISBN: 0691157391
Category : Social Science
Languages : en
Pages : 454
Get Book Here
Book Description
A people-centered approach to global health When People Come First critically assesses the expanding field of global health. It brings together an international and interdisciplinary group of scholars to address the medical, social, political, and economic dimensions of the global health enterprise through vivid case studies and bold conceptual work. The book demonstrates the crucial role of ethnography as an empirical lantern in global health, arguing for a more comprehensive, people-centered approach. Topics include the limits of technological quick fixes in disease control, the moral economy of global health science, the unexpected effects of massive treatment rollouts in resource-poor contexts, and how right-to-health activism coalesces with the increased influence of the pharmaceutical industry on health care. The contributors explore the altered landscapes left behind after programs scale up, break down, or move on. We learn that disease is really never just one thing, technology delivery does not equate with care, and biology and technology interact in ways we cannot always predict. The most effective solutions may well be found in people themselves, who consistently exceed the projections of experts and the medical-scientific, political, and humanitarian frameworks in which they are cast. When People Come First sets a new research agenda in global health and social theory and challenges us to rethink the relationships between care, rights, health, and economic futures.
Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :
Get Book Here
Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author: Frédéric Bourdier
Publisher: Centre for East and South-East Asian Studies Lund University
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 36
Get Book Here
Book Description
Author: Roy MacLeod
Publisher: Springer Science & Business Media
ISBN: 1402054904
Category : Science
Languages : en
Pages : 292
Get Book Here
Book Description
This book represents a first considered attempt to study the factors that conditioned industrial chemistry for war in 1914-18. Taking a comparative perspective, it reflects on the experience of France, Germany, Austria, Russia, Britain, Italy and Russia, and points to significant similarities and differences. It looks at changing patterns in the organisation of industry, and at the emerging symbiosis between science, industry and the military.
