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Author: John Wysner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
"Every Purse and Purpose, " named after Alfred P. Sloan's description of the first 'reengineered' General Motors in the 1920s, addresses the history of the automotive business and all the factors that have impacted it. It focuses on GM's rise to industry and world dominance through the 'cradle to grave' strategy. Through a decade-by-decade analysis, it traces the company's dramatic success. It also documents its fall following its second major reengineering during the 1980s largely due to a failure to recognize the emergence of the empowerment of the customer. Then, the industry's strategic comeback in the easly 90s is analyzed. Finally, the book provides a detailed prescription for positioning GM to recapture world leadership in the 21st century, based on a return to its roots in product alignment combined with leadership in total customer service.
Author: John Wysner
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Get Book Here
Book Description
"Every Purse and Purpose, " named after Alfred P. Sloan's description of the first 'reengineered' General Motors in the 1920s, addresses the history of the automotive business and all the factors that have impacted it. It focuses on GM's rise to industry and world dominance through the 'cradle to grave' strategy. Through a decade-by-decade analysis, it traces the company's dramatic success. It also documents its fall following its second major reengineering during the 1980s largely due to a failure to recognize the emergence of the empowerment of the customer. Then, the industry's strategic comeback in the easly 90s is analyzed. Finally, the book provides a detailed prescription for positioning GM to recapture world leadership in the 21st century, based on a return to its roots in product alignment combined with leadership in total customer service.
Author: William Pelfrey
Publisher: AMACOM/American Management Association
ISBN: 9780814408698
Category : Biography & Autobiography
Languages : en
Pages : 360
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Book Description
"Painstakingly researched, the book sheds new light on how the divergent approaches of Durant and Sloan were destined to forge an entirely new business archetype, one that would become (and today remains) a global standard."--Jacket.
Author: Alfred P Sloan
Publisher: eNet Press
ISBN: 1618863991
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Alfred P. Sloan, Jr. led the General Motors Corporation to international business success by virtue of his brilliant managerial practices and his insights into the new consumer economy he and General Motors helped to produce. Sloan's business biography, My Years With General Motors, was an instant best seller when it was first published in 1964 and is still considered indispensable reading by modern business giants.
Author: William Knoedelseder
Publisher: HarperCollins
ISBN: 0062289098
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined. Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business. As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business. Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche.
Author: Elena Candelo
Publisher: Springer
ISBN: 303015999X
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1044
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Book Description
Author:
Publisher:
ISBN:
Category : Philadelphia (Pa.)
Languages : en
Pages : 2428
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
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Book Description
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Author: J. Darroch
Publisher: Springer
ISBN: 1137358173
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Author: Paul Brooker
Publisher: Oxford University Press
ISBN: 0198894643
Category :
Languages : en
Pages : 513
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Book Description
Rational leadership inspires confidence by capably using appropriate rational means, as described in the first edition of Rational Leadership. Now a second, updated edition has added eight new chapters and has looked at redevelopment as well as development. The book highlights these two important versions of rational leadership, where a rational leader is either developing or redeveloping a business corporation. Part One presents eight cases of rational leaders who have developed iconic corporations. These best-practice leaders include Sam Walton of Walmart, Meg Whitman of eBay, and Jeff Bezos of Amazon. In all eight cases, the leaders used appropriate adaptive, calculative, and deliberative methods to develop their corporations. In Part Two the authors shift the focus from development to redevelopment. Part Two presents five classic cases of rational leaders redeveloping - remedially renewing - problematic corporations. The leaders include Lou Gerstner of IBM and Steve Jobs of Apple. In all five cases the leaders used appropriate organizational tools, which transformed, reoriented, or hybridized the corporation. Both Part Two and Part One also present supplementary cases of other rational leaders developing or redeveloping a corporation. These leaders include Sheryl Sandberg, Marcel Dassault, Giorgio Armani, Anita Roddick, Satya Nadella, Carly Fiorina, Marissa Mayer, and Jack Welch. In total the authors present more than twenty supplementary or main cases of rational leadership. Most of these case studies are based on a leader's memoir and leader's-eye view, validated by additional biographical and historical sources.
