Brewing Battles

Brewing Battles PDF Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865747
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

Brewing Battles

Brewing Battles PDF Author: Amy Mittelman
Publisher: Algora Publishing
ISBN: 0875865747
Category : Business & Economics
Languages : en
Pages : 242

Get Book Here

Book Description
Brewing Battles is the comprehensive story of the American brewing industry and its leading figures, from its colonial beginnings to the present. Although today s beer companies have their roots in pre-Prohibition business, historical developments since Repeal have affected industry at large, brewers, and the tastes and habits of beer-drinking consumers as well. Brewing Battles explores the struggle of German immigrant brewers to establish themselves in America, within the context of federal taxation and a growing temperance movement, their losing battle against Prohibition, their rebirth and transformation into a corporate oligarchy, and the determination of home and micro brewers to reassert craft as the raison d etre of brewing. Brewing Battles looks at beer s cultural meaning from the vantage point of the brewers and their goals for market domination. Beer consumption changed over time, beginning with an alcoholic high in the early 19th century and ending with a neo-temperance low in the early 21st. The public places where people drank also changed from colonial ordinaries in peoples homes to the saloon and back to home via the disposable six pack. The book explores this story as brewers fought to create and control these changing patterns of consumption. Drinking alcohol has remained a favored activity in American society and while beer is ubiquitous, our country harbors a persistent ambivalence about drinking. An examination of how the industry prevailed in a sometimes unreceptive environment exemplifies how business helps shape public opinion. Brewing Battles reveals the complicated changes in the economic clout of the industry. Prior to the institution of the income tax in 1913 the liquor industry contributed over 50% of the federal government s internal revenue; 19th century temperance advocates portrayed the liquor industry as King Alcohol. Today their tax contribution is only 1% yet brewing actually has a much more pervasive influence, touching on almost every aspect of modern American life and contributing greatly to the GNP. Brewing Battles is this story.

Liquid Pleasures

Liquid Pleasures PDF Author: Proffessor John Burnett
Publisher: Routledge
ISBN: 1134788797
Category : History
Languages : en
Pages : 264

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Book Description
Drinking has always meant much more than satisfying the thirst. Drinking can be a necessity, a comfort, an indulgence or a social activity. Liquid Pleasures is an engrossing study of the social history of drinks in Britain from the late seventeenth century to the present. From the first cup of tea at breakfast to mid-morning coffee, to an eveining beer and a 'night-cap', John Burnett discusses individual drinks and drinking patterns which have varied not least with personal taste but also with age, gender, region and class. He shows how different ages have viewed the same drink as either demon poison or medicine. John Burnett traces the history of what has been drunk in Britain from the 'hot beverage revolution' of the late seventeenth century - connecting drinks and related substances such as sugar to empire - right up to the 'cold drinks revolution' of the late twentieth century, examining the factors which have determined these major changes in our dietary habits.

A New Treatise on Chess

A New Treatise on Chess PDF Author: William George Walker
Publisher:
ISBN:
Category :
Languages : en
Pages : 348

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Book Description


Turf Betting Simplified ...

Turf Betting Simplified ... PDF Author: Rolla Rouse
Publisher:
ISBN:
Category : Horse racing
Languages : en
Pages : 80

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Book Description


Brewing Science, Technology and Print, 1700–1880

Brewing Science, Technology and Print, 1700–1880 PDF Author: James Sumner
Publisher: Routledge
ISBN: 131731929X
Category : Science
Languages : en
Pages : 428

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Book Description
How did the brewing of beer become a scientific process? Sumner explores this question by charting the theory and practice of the trade in Britain and Ireland during the eighteenth and nineteenth centuries.

Catalogue of Practical and Useful Books on Education; Domestic Economy

Catalogue of Practical and Useful Books on Education; Domestic Economy PDF Author: Sherwood & Co
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 26

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The Parochial Lawyer; Or, Churchwarden and Overseer's Guide and Assistant ... Fourth Edition, with Material Additions and Improvements

The Parochial Lawyer; Or, Churchwarden and Overseer's Guide and Assistant ... Fourth Edition, with Material Additions and Improvements PDF Author: James SHAW (of the Middle Temple.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 322

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The Miniature Painter's Manual

The Miniature Painter's Manual PDF Author: Nathaniel Whittock
Publisher:
ISBN:
Category : Miniature painting
Languages : en
Pages : 132

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Plain Papers on the Social Economy of the People

Plain Papers on the Social Economy of the People PDF Author: John Erskine CLARKE
Publisher:
ISBN:
Category : Christian education of children
Languages : en
Pages : 204

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The European Magazine, and London Review

The European Magazine, and London Review PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 558

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Book Description