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Event Portfolio Management

Event Portfolio Management PDF Author: Vladimir Antchak
Publisher: Goodfellow Publishers Ltd
ISBN: 1911396935
Category : Business & Economics
Languages : en
Pages : 209

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Book Description
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.