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Author: Hugh Davidson
Publisher:
ISBN: 9780140256918
Category : Marketing
Languages : en
Pages : 606
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Book Description
This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Author: Hugh Davidson
Publisher:
ISBN: 9780140256918
Category : Marketing
Languages : en
Pages : 606
Get Book Here
Book Description
This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Author: Hugh Davidson
Publisher:
ISBN: 9780146003585
Category :
Languages : en
Pages :
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Book Description
Author: J. Hugh Davidson
Publisher:
ISBN: 9780146003622
Category : Marketing
Languages : en
Pages : 94
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Book Description
Author: Hugh Davidson
Publisher: Routledge
ISBN: 1136375899
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Author: Youngme Moon
Publisher: Currency
ISBN: 030746086X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Author: Chris Steward
Publisher: Gower Publishing, Ltd.
ISBN: 9780566081019
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Developing Strategic Partnerships enables you to have access to a sophisticated technique of building customer alliances, which has been developed over many years. This is backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them. The book maps out for the business development practitioner how to move from ordinary business to business co-operation to creating a unique, lasting and profitable partnership.
Author: Brian Mason
Publisher: Troubador Publishing Ltd
ISBN: 9781905237319
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
A few business managers get to hold the 'RONA' reins - buy companies, build factories, and conquer continents. Most managers in business do not have this level of opportunity but in many ways can have more impact. This book presents a practical approach to business management, aimed at those in business.
Author: Victor Middleton
Publisher: Routledge
ISBN: 1136437355
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
Author: Mike Morgan
Publisher: Routledge
ISBN: 1136437347
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Author: Paul Fifield
Publisher: Routledge
ISBN: 1136004416
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
