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Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
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Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
Get Book Here
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Anthea Butler
Publisher: UNC Press Books
ISBN: 1469661187
Category : Social Science
Languages : en
Pages : 175
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Book Description
The American political scene today is poisonously divided, and the vast majority of white evangelicals play a strikingly unified, powerful role in the disunion. These evangelicals raise a starkly consequential question for electoral politics: Why do they claim morality while supporting politicians who act immorally by most Christian measures? In this clear-eyed, hard-hitting chronicle of American religion and politics, Anthea Butler answers that racism is at the core of conservative evangelical activism and power. Butler reveals how evangelical racism, propelled by the benefits of whiteness, has since the nation's founding played a provocative role in severely fracturing the electorate. During the buildup to the Civil War, white evangelicals used scripture to defend slavery and nurture the Confederacy. During Reconstruction, they used it to deny the vote to newly emancipated blacks. In the twentieth century, they sided with segregationists in avidly opposing movements for racial equality and civil rights. Most recently, evangelicals supported the Tea Party, a Muslim ban, and border policies allowing family separation. White evangelicals today, cloaked in a vision of Christian patriarchy and nationhood, form a staunch voting bloc in support of white leadership. Evangelicalism's racial history festers, splits America, and needs a reckoning now.
Author: Roger H. Martin
Publisher: Scarecrow Press
ISBN: 9780810815865
Category : Religion
Languages : en
Pages : 250
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Book Description
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Author: Frances FitzGerald
Publisher: Simon and Schuster
ISBN: 1439143153
Category : Religion
Languages : en
Pages : 607
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Book Description
* Winner of the 2017 National Book Critics Circle Award * National Book Award Finalist * Time magazine Top 10 Nonfiction Book of the Year * New York Times Notable Book * Publishers Weekly Best Books of 2017 This “epic history” (The Boston Globe) from Pulitzer Prize-winning historian Frances FitzGerald is the first to tell the powerful, dramatic story of the Evangelical movement in America—from the Puritan era to the 2016 election. “We have long needed a fair-minded overview of this vitally important religious sensibility, and FitzGerald has now provided it” (The New York Times Book Review). The evangelical movement began in the revivals of the eighteenth and nineteenth centuries, known in America as the Great Awakenings. A populist rebellion against the established churches, it became the dominant religious force in the country. During the nineteenth century white evangelicals split apart, first North versus South, and then, modernist versus fundamentalist. After World War II, Billy Graham attracted enormous crowds and tried to gather all Protestants under his big tent, but the civil rights movement and the social revolution of the sixties drove them apart again. By the 1980s Jerry Falwell and other southern televangelists, such as Pat Robertson, had formed the Christian right. Protesting abortion and gay rights, they led the South into the Republican Party, and for thirty-five years they were the sole voice of evangelicals to be heard nationally. Eventually a younger generation proposed a broader agenda of issues, such as climate change, gender equality, and immigration reform. Evangelicals now constitute twenty-five percent of the American population, but they are no longer monolithic in their politics. They range from Tea Party supporters to social reformers. Still, with the decline of religious faith generally, FitzGerald suggests that evangelical churches must embrace ethnic minorities if they are to survive. “A well-written, thought-provoking, and deeply researched history that is impressive for its scope and level of detail” (The Wall Street Journal). Her “brilliant book could not have been more timely, more well-researched, more well-written, or more necessary” (The American Scholar).
Author: Mark R. Amstutz
Publisher: Oxford University Press, USA
ISBN: 0199987637
Category : Political Science
Languages : en
Pages : 273
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Book Description
Mark Amstutz offers a timely and insightful look at how Evangelicals have shaped America's role in the world and how they can best use their power without compromising their principles.
Author: Keith A. Fournier
Publisher: Discipleship Journal
ISBN: 9780891098614
Category : Evangelicalism
Languages : en
Pages : 367
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Book Description
Author: Candy Gunther Brown
Publisher: Columbia University Press
ISBN: 0231540701
Category : Religion
Languages : en
Pages : 271
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Book Description
In The Future of Evangelicalism in America, thematic chapters on culture, spirituality, theology, politics, and ethnicity reveal the sources of the movement's dynamism, as well as significant challenges confronting the rising generations. A collaboration among scholars of history, religious studies, theology, political science, and ethnic studies, the volume offers unique insight into a vibrant and sometimes controversial movement, the future of which is closely tied to the future of America.
Author: D. Michael Lindsay
Publisher: Oxford University Press
ISBN: 0199704562
Category : Religion
Languages : en
Pages : 353
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Book Description
Evangelicals, once at the periphery of American life, now wield power in the White House and on Wall Street, at Harvard and in Hollywood. How have they reached the pinnacles of power in such a short time? And what does this mean for evangelicals--and for America? Drawing on personal interviews with an astonishing array of prominent Americans--including two former Presidents, dozens of political and government leaders, more than 100 top business executives, plus Hollywood moguls, intellectuals, athletes, and other powerful figures--D. Michael Lindsay shows first-hand how they are bringing their vision of moral leadership into the public square. This riveting volume tells us who the real evangelical power brokers are, how they rose to prominence, and what they're doing with their clout. Lindsay reveals that evangelicals are now at home in the executive suite and on the studio lot, and from those lofty perches they have used their influence, money, and ideas to build up the evangelical movement and introduce it to wider American society. They are leaders of powerful institutions and their goals are ambitious--to bring Christian principles to bear on virtually every aspect of American life. Along the way, the book is packed with fascinating stories and striking insights. Lindsay shows how evangelicals became a force in American foreign policy, how Fortune 500 companies are becoming faith-friendly, and how the new generation of the faithful is led by "cosmopolitan evangelicals." These are well-educated men and women who read both The New York Times and Christianity Today, and who are wary of the evangelical masses' penchant for polarizing rhetoric, apocalyptic pot-boilers, and bad Christian rock. Perhaps most startling is the importance of personal relationships between leaders--a quiet conversation after Bible study can have more impact than thousands of people marching in the streets. Faith in the Halls of Power takes us inside the rarified world of the evangelical elite--beyond the hysterical panic and chest-thumping pride--to give us the real story behind the evangelical ascendancy in America. "This important work should be required reading for anyone who wants to opine publicly on what American evangelicals are really up to." --Publishers Weekly (Starred Review) "For people wanting an understanding of how evangelicals have acquired so much power, money, and influence in the past 30 years, this is the ultimate insider's book." --Sojourners Magazine "Anybody who wants to understand the nexus between God and power in modern America should start here." --The Economist "Fascinating." --John Schmalzbauer, Wall Street Journal
Author: Obery M. Hendricks, Jr.
Publisher: Beacon Press
ISBN: 0807057401
Category : Religion
Languages : en
Pages : 234
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Book Description
A timely and galvanizing work that examines how right-wing evangelical Christians have veered from an admirable faith to a pernicious, destructive ideology. Today’s right-wing Evangelical Christianity stands as the very antithesis of the message of Jesus Christ. In his new book, Christians Against Christianity, best-selling author and religious scholar Obery M. Hendricks Jr. challenges right-wing evangelicals on the terrain of their own religious claims, exposing the falsehoods, contradictions, and misuses of the Bible that are embedded in their rabid homophobia, their poorly veiled racism and demonizing of immigrants and Muslims, and their ungodly alliance with big business against the interests of American workers. He scathingly indicts the religious leaders who helped facilitate the rise of the notoriously unchristian Donald Trump, likening them to the “court jesters” and hypocritical priestly sycophants of bygone eras who unquestioningly supported their sovereigns’ every act, no matter how hateful or destructive to those they were supposed to serve. In the wake of the deadly insurrectionist attack on the US Capitol, Christians Against Christianity is a clarion call to stand up to the hypocrisy of the evangelical Right, as well as a guide for Christians to return their faith to the life-affirming message that Jesus brought and died for. What Hendricks offers is a provocative diagnosis, an urgent warning that right-wing evangelicals’ aspirations for Christian nationalist supremacy are a looming threat, not only to Christian decency but to democracy itself. What they offer to America is anything but good news.
Author: Kristin Kobes Du Mez
Publisher: Liveright Publishing
ISBN: 1631495747
Category : History
Languages : en
Pages : 384
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Book Description
NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.
