Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 85
Book Description
European Television Discourse in Transition
Author: European Television Discourse in Transition
Author: Helen Kelly-HolmesPublisher: Multilingual Matters
ISBN: 9781853594625
Category : Performing Arts
Languages : en
Pages : 92
Book Description
As we enter the age of digital television with its potential offering of five hundred channels, this volume addresses the implications of the rapidly changing television environment: for societies, for groups, for identities, for communication, for our sense of time, space, place, for education, for language, for genres, for our whole way of life.
Language, Politics, and Society
Author: Sue WrightPublisher: Multilingual Matters
ISBN: 9781853594878
Category : Language Arts & Disciplines
Languages : en
Pages : 176
Book Description
The thirteen essays in this volume are dedicated to Professor Dennis Ager on his retirement. Their range is eloquent testimony to the catholicity and openness of Professor Ager's approach to what was originally called "Area Studies". They celebrate the diversity over which he presided as head of the French department and head of the faculty of Modern Language's at Aston University in the period 1971-1998.
Discourse and Transformation in Central and Eastern Europe
Author: A. GalasinskaPublisher: Springer
ISBN: 0230594298
Category : Political Science
Languages : en
Pages : 243
Book Description
This volume explores the discursive nature of post-1989 social change in Central and Eastern Europe. Through a set of national case studies, the construction of post-communist transformation is explored from the point of view of accelerating and unique dynamics of linguistic and discursive practices.
Advertising as Multilingual Communication
Author: H. Kelly-HolmesPublisher: Springer
ISBN: 0230503012
Category : Business & Economics
Languages : en
Pages : 206
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
The Role of Discourse Analysis for Translation and in Translator Training
Author: Christina SchäffnerPublisher: Multilingual Matters
ISBN: 9781853595936
Category : Language Arts & Disciplines
Languages : en
Pages : 106
Book Description
It has been widely recognised that an in-depth textual analysis of a source text is relevant for translation. This book discusses the role of Discourse Analysis for translation and translator training. One particular model of discourse analysis is presented in detail, and its application in the context of translator training is critically examined.
Language, Discourse and Borders in the Yugoslav Successor States
Author: Birgitta BuschPublisher: Multilingual Matters
ISBN: 9781853597329
Category : Language Arts & Disciplines
Languages : en
Pages : 98
Book Description
Do languages cause borders or do borders cause languages? This volume in the Current Issues in Language and Society series attempts to situate the debate on language policies in Southeastern Europe within the larger debate in social sciences and humanities on the issues of borders and the formation of national identities.
Managing Multilingualism in a European Nation-state
Author: Sally BoydPublisher: Multilingual Matters
ISBN: 9781853595585
Category : Language Arts & Disciplines
Languages : en
Pages : 96
Book Description
This text analyzes recent shifts in Swedish language policy. Special focus is given to the complex relationships of the Swedish language to both English and to indigenous and immigrant minority languages in Sweden. Key issues addressed include the current debate concerning Sweden's official majority and minority languages; the position of immigrant and indigenous languages in the Swedish school system, the influence of the spread of English on the use of Swedish, particularly in writing; and the role of Swedish within the European Union. The contributions synthesize research on the status of languages currently used in Sweden as well as policy initiatives, and taken together the papers accurately present the many sides of the complex debate taking place there. While this book focuses on one country's struggle for multilingualism, the issues presented here are highly relevant and accessible to all readers interested in linguistic rights and language policy.
Language in the Media
Author: Sally JohnsonPublisher: Bloomsbury Publishing
ISBN: 1350063363
Category : Language Arts & Disciplines
Languages : en
Pages : 444
Book Description
Examining the ways in which the media represents language-related issues and how it shapes and constructs what people think language is, this book offers a multilingual survey of the construction of language in and by the media. Tackling the big issues of identity, gender, youth, citizenship, politics and ideology across a range of mediums including television, radio, newspapers, magazines and the internet, Language in the Media brings together an international team of experts to examine how the media gives language distinctive forms and values. This is an essential text for students and researchers of sociolinguistics or language and communication. At a time when trust in the mainstream media is at an all-time low and world leaders are using new media to deride so called 'fake news', this classic text offers insight and critical analysis into the key issues surrounding the relationship between language, the media and its audience.
Worlds in Common?
Author: Kay RichardsonPublisher: Psychology Press
ISBN: 0415140609
Category : Language Arts & Disciplines
Languages : en
Pages : 211
Book Description
Television discourse in the late 1990s has undergone significant changes. This book examines the newly emerging forms of communication on television, by focusing in particular on the British and German viewing experiences.
