Ethical Issues in Healthcare Marketing

Ethical Issues in Healthcare Marketing PDF Author: Catholic Health Association of the United States
Publisher:
ISBN:
Category : Health facilities
Languages : en
Pages : 96

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Book Description

Ethical Issues in Healthcare Marketing

Ethical Issues in Healthcare Marketing PDF Author: Catholic Health Association of the United States
Publisher:
ISBN:
Category : Health facilities
Languages : en
Pages : 96

Get Book

Book Description


Modern Health Care Marketing

Modern Health Care Marketing PDF Author: Gamini Gunawardane
Publisher: World Scientific
ISBN: 9813279532
Category : Business & Economics
Languages : en
Pages : 515

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Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.

Ethical and Legal Issues in Healthcare

Ethical and Legal Issues in Healthcare PDF Author: David Lemberg
Publisher:
ISBN: 9781516521708
Category : Health & Fitness
Languages : en
Pages : 380

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Book Description
Ethical and Legal Issues in Healthcare is a definitive resource for healthcare students and professionals in nursing, medicine, and the allied health sciences, providing a comprehensive overview and exploration of today's ethical and legal landscape in healthcare delivery. The textbook presents, discusses, and analyzes the history of healthcare ethics, key concepts and intellectual traditions, the four principles of biomedical ethics, the history of legal systems, tort law and negligence, landmark court decisions and legislation in the context of healthcare ethics, and issues related to HIPAA, informed consent, patient rights and responsibilities, and end-of-life decision-making. Later chapters investigate healthcare issues in contemporary society, including the Medicare and Medicaid systems, health disparities/health inequities, bias in healthcare delivery, corporate governance, electronic health records, and gene editing and genetic technologies. The textbook concludes with an examination of global challenges and the future of healthcare. Each chapter of Ethical and Legal Issues in Healthcare features real-world applications including case studies, discussion questions, "do-it-yourself ethicist" exercises, and "ethics as a doctrine of action" exercises. Overall, Ethical and Legal Issues in Healthcare provides healthcare students and professionals with the critical information needed to navigate the myriad ethical and legal issues that inform and influence modern healthcare. David Lemberg, M.S., D.C., is associate faculty professor in the School of Health and Human Services at National University. He is a bioethicist and serves as a community member on the Biomedical Ethics Committee of a large medical center in the greater San Diego area. Dr. Lemberg received his M.S. degree in bioethics from Albany Medical College and his D.C. degree from New York Chiropractic College. He maintained a private practice in New York City for more than 20 years. Dr. Lemberg has provided expert commentary for articles in The New York Times, The Translational Scientist, and Popular Science.

Ethics in Health Services Management

Ethics in Health Services Management PDF Author: Kurt Darr
Publisher:
ISBN: 9781938870798
Category : Medical
Languages : en
Pages : 0

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Book Description
The ethical dimensions of managing healthcare services are often daunting, but the sixth edition of this highly regarded text provides the principles to educate students and guide practitioners as they strive to make the "right" decisions. From historical to contemporary examples, readers learn essential steps to effectively identify and solve ethical problems. More than 75 case studies and vignettes allow opportunities to analyze and apply ethical decision making across a range of care delivery settings and topics, including patient autonomy, end-of-life decisions, consent for treatment, resource allocation, whistle-blowing, confidentiality, and more. An extensive index helps readers locate and explore specific topics. The most comprehensive book on health services ethics, this text is indispensable for education in health services organization and management, strategic planning, finance, marketing, and nursing administration.

Health Promotion in Health Care – Vital Theories and Research

Health Promotion in Health Care – Vital Theories and Research PDF Author: Gørill Haugan
Publisher: Springer Nature
ISBN: 3030631354
Category : Medical
Languages : en
Pages : 382

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Book Description
This open access textbook represents a vital contribution to global health education, offering insights into health promotion as part of patient care for bachelor’s and master’s students in health care (nurses, occupational therapists, physiotherapists, radiotherapists, social care workers etc.) as well as health care professionals, and providing an overview of the field of health science and health promotion for PhD students and researchers. Written by leading experts from seven countries in Europe, America, Africa and Asia, it first discusses the theory of health promotion and vital concepts. It then presents updated evidence-based health promotion approaches in different populations (people with chronic diseases, cancer, heart failure, dementia, mental disorders, long-term ICU patients, elderly individuals, families with newborn babies, palliative care patients) and examines different health promotion approaches integrated into primary care services. This edited scientific anthology provides much-needed knowledge, translating research into guidelines for practice. Today’s medical approaches are highly developed; however, patients are human beings with a wholeness of body-mind-spirit. As such, providing high-quality and effective health care requires a holistic physical-psychological-social-spiritual model of health care is required. A great number of patients, both in hospitals and in primary health care, suffer from the lack of a holistic oriented health approach: Their condition is treated, but they feel scared, helpless and lonely. Health promotion focuses on improving people’s health in spite of illnesses. Accordingly, health care that supports/promotes patients’ health by identifying their health resources will result in better patient outcomes: shorter hospital stays, less re-hospitalization, being better able to cope at home and improved well-being, which in turn lead to lower health-care costs. This scientific anthology is the first of its kind, in that it connects health promotion with the salutogenic theory of health throughout the chapters. the authors here expand the understanding of health promotion beyond health protection and disease prevention. The book focuses on describing and explaining salutogenesis as an umbrella concept, not only as the key concept of sense of coherence.

Social Marketing and Public Health

Social Marketing and Public Health PDF Author: Jeff French
Publisher: Oxford University Press
ISBN: 0198717695
Category : Medical
Languages : en
Pages : 273

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Book Description
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Medical Tourism

Medical Tourism PDF Author: C. Michael Hall
Publisher: Routledge
ISBN: 1136270523
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery through to transplants and infertility treatment. Many countries including China, Cuba, Hungary, India, Thailand, Malaysia and Singapore actively promote and compete for the medical tourist dollar, while many developed countries also provide niche private services. However, the field of medical tourism is increasingly being subject to scrutiny and debate, particularly as a result of concerns over regulatory, ethical and wider health issues. Drawing on a range of theoretical and methodological perspectives, this book is one of the first to critically address the substantial political, philosophical and ethical issues that arise out of the transnational practices of medical tourism. Through a series of chapters the book engages with key issues such as the role of regulatory and policy structures in influencing medical and health tourism related mobilities. These issues are investigated by considering range of developing and developed countries, medical systems and health economic perspectives. The book adopts a multi-layered perspective to not only investigate the business and marketing practices of medical and health tourism but places these within a broader framework of contemporary globalisation, policy and practice. By doing so it opens up debate of the ethical space in which medical and health tourism operates as well as reinforce the wide ranging perspectives that exist on the subject in both the public and academic imagination. This significant contribution will be of interest to students, academics in tourism and medical policy, trade and economic development fields.

Ethical Issues in Women's Healthcare

Ethical Issues in Women's Healthcare PDF Author: Lori d'Agincourt-Canning
Publisher: Oxford University Press, USA
ISBN: 0190851376
Category : Medical
Languages : en
Pages : 337

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Book Description
Numerous issues confront women's healthcare today, among them the medicalization of women's bodies, cosmetic genital surgery, violence against women, HIV, perinatal mental health disorders. This volume uniquely explores such difficult topics and others at the intersection of clinical practice, policy, and bioethics in women's health care through a feminist ethics lens. With in-depth discussions of issues in women's reproductive health, it also broadens scholarship by responding to a wider array of ethical challenges that many women experience in accessing health care. Contributions touch on many themes previously tackled by feminist ethics, but in new, contemporary ways. Some chapters expand into new fields in the bioethics literature, such as the ethical issues related to the care of Indigenous women, uninsured refugees and immigrants, women engaged in sex work, and those with HIV at different life stages and perinatal mental health disorders. Authors seek to connect theory and practice with users of the health system by including women's voices in their research. Bringing to bear their experience in active clinical practice in medicine, nursing, and ethics, the authors contemplate new conceptual approaches to important issues in women's healthcare, and make ethical practice recommendations for those grappling with these issues. Topical and up-to-date, this book provides a valuable resource for physicians, nurses, clinical ethicists, and researchers working in some of the most critical areas of women's health and applied ethics today.

Ethical Health Informatics

Ethical Health Informatics PDF Author: Laurinda B. Harman
Publisher: Jones & Bartlett Publishers
ISBN: 1284053709
Category : Health
Languages : en
Pages : 801

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Book Description
Preceded by: Ethical challenges in the management of health information / [edited by ] Laurinda Beebe Harman. 2nd edition. 2006.

Ethics and Professionalism in Healthcare

Ethics and Professionalism in Healthcare PDF Author: Sabine Salloch
Publisher: Routledge
ISBN: 131714130X
Category : Law
Languages : en
Pages : 194

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Book Description
Recent social developments, such as demographic change, skill shortages and new medical technologies, have necessitated a transition in the traditional roles of health-care professions. New forms of division of labour and inter-professional health-care education are emerging while at the same time ethical challenges, such as corruption and conflicts of interest, have to be mastered. This book addresses historical, conceptual and empirical aspects of professionalism and inter-professionalism in health care from an international and interdisciplinary perspective. The work is divided into five sections: historical and societal aspects of health care professions; learning and teaching medical professionalism; transformation of health care professions; professional leadership and team decision-making in health care; and ethical challenges to health care professionalism. The final chapter integrates the main ideas and perspectives on health-care professionalism which have been developed throughout the book and highlights how the work in the diverse disciplines is interrelated. The book will be a valuable reference for the many researchers and students with an interest in medical ethics, professionalism and comparative systems of healthcare.