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Author: Agustín López-Quesada
Publisher: ESIC
ISBN: 841712957X
Category : Business & Economics
Languages : en
Pages : 64
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Book Description
La reflexión inicial en el ámbito estratégico de marketing es desconectarte para volver a conectar, también los clásicos lo denominan salir de la zona de confort, reinventarse o quizá resetearse, con el objetivo de no perder foco en los cambios que se producen en el mercado. La tecnología está siendo el eje principal del cambio y en algunos casos puede hacernos perder lo básico, atención al cliente o nivel de servicio, como dicen Ridderstrale y Nordströn: «La tecnología no nos hace menos estúpidos, simplemente nos hace estúpidos de manera más rápida». Muchas empresas han entrado en «encefalograma plano», han perdido vitalidad y valor, su proyecto está agotado, o se reinventan o desaparecen. «Si dentro de cinco años sigue en el mismo negocio en que está ahora, estará fuera del negocio.» KOTLER Indice: Introducción.- La gestión, premisa de una buena planificación.- Estrategia.- Estrategias competitivas.- Tipología estratégica.- Bibliografía.
Author: Agustín López-Quesada
Publisher: ESIC
ISBN: 841712957X
Category : Business & Economics
Languages : en
Pages : 64
Get Book Here
Book Description
La reflexión inicial en el ámbito estratégico de marketing es desconectarte para volver a conectar, también los clásicos lo denominan salir de la zona de confort, reinventarse o quizá resetearse, con el objetivo de no perder foco en los cambios que se producen en el mercado. La tecnología está siendo el eje principal del cambio y en algunos casos puede hacernos perder lo básico, atención al cliente o nivel de servicio, como dicen Ridderstrale y Nordströn: «La tecnología no nos hace menos estúpidos, simplemente nos hace estúpidos de manera más rápida». Muchas empresas han entrado en «encefalograma plano», han perdido vitalidad y valor, su proyecto está agotado, o se reinventan o desaparecen. «Si dentro de cinco años sigue en el mismo negocio en que está ahora, estará fuera del negocio.» KOTLER Indice: Introducción.- La gestión, premisa de una buena planificación.- Estrategia.- Estrategias competitivas.- Tipología estratégica.- Bibliografía.
Author: Haresh Gurnani
Publisher: Springer Science & Business Media
ISBN: 0857297783
Category : Technology & Engineering
Languages : en
Pages : 339
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Book Description
One of the most critical issues facing supply chain managers in today’s globalized and highly uncertain business environments is how to deal proactively with disruptions that might affect the complicated supply networks characterizing modern enterprises. Supply Chain Disruptions: Theory and Practice of Managing Risk presents a state-of the-art perspective on this particular issue. Supply Chain Disruptions: Theory and Practice of Managing Risk demonstrates that effective management of supply disruptions necessitates both strategic and tactical measures – the former involving optimal design of supply networks; the latter involving inventory, finance and demand management. It shows that managers ought to use all available levers at their disposal throughout the supply network – like sourcing and pricing strategies, providing financial subsidies, encouraging information sharing and incentive alignment between supply chain partners – in order to tackle supply disruptions. The editors combine up-to-date academic research with the latest operational risk management practices used in industry to demonstrate how theoreticians and practitioners can learn from each other. As well as providing a wealth of knowledge for students and professors who are interested in pursuing research or teaching courses in the rapidly growing area of supply chain risk management, Supply Chain Disruptions: Theory and Practice of Managing Risk also acts as a ready reference for practitioners who are interested in understanding the theoretical underpinnings of effective supply disruption management techniques.
Author: Joy A. Cavagnaro
Publisher: CRC Press
ISBN: 1000471853
Category : Medical
Languages : en
Pages : 952
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Book Description
Translational Medicine: Optimizing Preclinical Safety Evaluation of Biopharmaceuticals provides scientists responsible for the translation of novel biopharmaceuticals into clinical trials with a better understanding of how to navigate the obstacles that keep innovative medical research discoveries from becoming new therapies or even making it to clinical trials. The book includes sections on protein-based therapeutics, modified proteins, oligonucleotide-based therapies, monoclonal antibodies, antibody–drug conjugates, gene and cell-based therapies, gene-modified cell-based therapies, combination products, and therapeutic vaccines. Best practices are defined for efficient discovery research to facilitate a science-based, efficient, and predictive preclinical development program to ensure clinical efficacy and safety. Key Features: Defines best practices for leveraging of discovery research to facilitate a development program Includes general principles, animal models, biomarkers, preclinical toxicology testing paradigms, and practical applications Discusses rare diseases Discusses "What-Why-When-How" highlighting different considerations based upon product attributes. Includes special considerations for rare diseases About the Editors Joy A. Cavagnaro is an internationally recognized expert in preclinical development and regulatory strategy with an emphasis on genetic medicines.. Her 40-year career spans academia, government (FDA), and the CRO and biotech industries. She was awarded the 2019 Arnold J Lehman Award from the Society of Toxicology for introducing the concept of science-based, case-by-case approach to preclinical safety evaluation, which became the foundation of ICH S6. She currently serves on scientific advisory boards for advocacy groups and companies and consults and lectures in the area of preclinical development of novel therapies. Mary Ellen Cosenza is a regulatory toxicology consultant with over 30 years of senior leadership experience in the biopharmaceutical industry in the U.S., Europe, and emerging markets. She has held leadership position in both the American College of Toxicology (ACT) and the International Union of Toxicology (IUTOX) and is also an adjunct assistant professor at the University of Southern California where she teaches graduate-level courses in toxicology and regulation of biologics.
Author: Chi-Sing Man
Publisher: Springer
ISBN: 9781402018282
Category : Technology & Engineering
Languages : en
Pages : 918
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Book Description
Through his voluminous and in?uential writings, editorial activities, organi- tional leadership, intellectual acumen, and strong sense of history, Clifford - brose Truesdell III (1919–2000) was the main architect for the renaissance of - tional continuum mechanics since the middle of the twentieth century. The present collection of 42 essays and research papers pays tribute to this man of mathematics, science, and natural philosophy as well as to his legacy. The ?rst ?ve essays by B. D. Coleman, E. Giusti, W. Noll, J. Serrin, and D. Speiser were texts of addresses given by their authors at the Meeting in memory of Clifford Truesdell, which was held in Pisa in November 2000. In these essays the reader will ?nd personal reminiscences of Clifford Truesdell the man and of some of his activities as scientist, author, editor, historian of exact sciences, and principal founding member of the Society for Natural Philosophy. The bulk of the collection comprises 37 research papers which bear witness to the Truesdellian legacy. These papers cover a wide range of topics; what ties them together is the rational spirit. Clifford Truesdell, in his address upon receipt of a Birkhoff Prize in 1978, put the essence of modern continuum mechanics succinctly as “conceptual analysis, analysis not in the sense of the technical term but in the root meaning: logical criticism, dissection, and creative scrutiny.
Author: Pablo Cortés
Publisher: Springer
ISBN: 3319140787
Category : Technology & Engineering
Languages : en
Pages : 370
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Book Description
This volume contains a selection of the best papers presented at the 8th International Conference on Industrial Engineering and Industrial Management, XX International Conference on Industrial Engineering and Operations Management, and International IIE Conference 2014, hosted by ADINGOR, ABEPRO and the IIE, whose mission is to promote links between researchers and practitioners from different branches, to enhance an interdisciplinary perspective of industrial engineering and management. The conference topics covered: operations research, modelling and simulation, computer and information systems, operations research, scheduling and sequencing, logistics, production and information systems, supply chain and logistics, transportation, lean management, production planning and control, production system design, reliability and maintenance, quality management, sustainability and eco-efficiency, marketing and consumer behavior, business administration and strategic management, economic and financial management, technological and organizational innovation, strategy and entrepreneurship, economics engineering, enterprise engineering, global operations and cultural factors, operations strategy and performance, management social responsibility, environment and sustainability. This book will be of interest to researchers and practitioners working in any of the fields mentioned above.
Author: Lucian Peter Christoph Peppelenbos
Publisher: Kit Pub
ISBN: 9789460220555
Category : Agriculture
Languages : en
Pages : 0
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Book Description
Value Chain Finance is a solution to such dilemmas.
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Melanne Verveer
Publisher: Houghton Mifflin Harcourt
ISBN: 0544527194
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Sheryl Sandberg's Lean In ignited a conversation about women and their careers, and resonated with millions of readers. Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world.
Author: Kent Gustavson
Publisher: World Bank Publications
ISBN: 9780821346280
Category : Science
Languages : en
Pages : 316
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Book Description
"The applied research indicates that, to improve awareness, park education programs should be targeted specifically to the user groups primarily through outreach programs. Further, the Park's management programs should be highlighted, particularly the beneficial, tangible products and services (benefits) the Park provides to each user group... The closer the tie between reef conditions and business earnings, the greater the users' support for reef conservation." Coral reefs are sometimes referred to as "canaries of the sea" because of their early warning ability to show near-shore oceanic stress. Because of their biological diversity, they are also called "rainforests of the sea." Coral reefs are vital to the well being of millions of people. Coral reef managers and government officials trying to save their valuable national resources have turned to research on coral reefs for help. The research presented in this publication merits a great deal of notice because the output is useful for decision support and training tools in integrated coastal zone management (ICZM). The work on cost-effectiveness analysis has developed integrated economic and ecological models, relying extensively on fuzzy logic procedures to model impacts and effects of interventions within the reef environment. By contrast, the marine system valuation work provides economic valuations of coral reefs, demonstrating the use of different modeling methods and treating key policy issues within this context. This publication will interest coastal zone experts and managers worldwide
Author: Dean T. Jamison
Publisher:
ISBN:
Category : Medical
Languages : en
Pages : 264
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Book Description
This review of China's health sector begins by noting China's achievements in population control, health status, and nutrition. The policies, sources of financing, and resource use that have contributed to China's successes are cited, and the evolution of several influences on health from outside the sector are discussed, including nutritional improvements, greater access to clean water and sanitary waste disposal, and fertility reduction. Two major challenges now face China's health sector: (i) extending the methods that have been successful to areas where mortality rates and deaths due to infectious diseases remain high; and (ii) developing and implementing approaches to management of chronic disease that combine prevention, low-cost treatment, rehabilitation, and humane care. Major innovation will be essential because resources are limited and plans for meeting the health needs of the population are ambitious. Institutions capable of innovation, experimentation, and analysis of public health problems must be developed. The report includes discussion of specific issues in the sector.
