Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World PDF Download

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Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World

Author: Gasc¢-Hernandez, Mila
Publisher: IGI Global
ISBN: 160566135X
Category : Business & Economics
Languages : en
Pages : 438

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Book Description
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.