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Sampling Essentials

Author: Johnnie Daniel
Publisher: SAGE Publications
ISBN: 145222305X
Category : Social Science
Languages : en
Pages : 321

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Book Description
Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample size and sample type. Intended for students and researchers in the social and behavioral sciences, public health research, marketing research, and related areas, the text provides nonstatisticians with the concepts and techniques they need to do quality work and make good sampling choices.

Essentials Of Survey Sampling

Author: Arijit Chaudhuri
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339703
Category : Reference
Languages : en
Pages : 249

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Book Description
How the samples are allocated to strata or to clusters? Which is the best sampling method? How large a sample size should be? Will the sample provide the precision that we require? How the best results can be obtained at the lower cost? How to design and analyze different forms of sample surveys? The author focusses on using sampling techniques and ideas to solve real problems. This text includes different sampling methods and different sample allocation plans to create the powerful, cost effective survey sample design for your study. It covers a wide range of sampling methods simple random sampling, stratified sampling and cluster sampling. The book also describes the mathematics involved behind the confidence limits, ratio estimation, sample size and survey precision. Small area estimation, randomized response, network, adaptive sampling, control sampling and permanent random numbers are also discussed in addition to most of the classical topics.

Applied Survey Sampling

Author: Edward Blair
Publisher: SAGE Publications
ISBN: 1483346919
Category : Social Science
Languages : en
Pages : 191

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Book Description
Written for students and researchers who wish to understand the conceptual and practical aspects of sampling, this book is designed to be accessible without requiring advanced statistical training. It covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate sampling principles and procedures, the book thoroughly covers the fundamentals of modern survey sampling, and addresses recent changes in the survey environment such as declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.

Introduction to Survey Sampling

Author: Graham Kalton
Publisher: SAGE
ISBN: 9780803921269
Category : Mathematics
Languages : en
Pages : 100

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Book Description
Reviews sampling methods used in surveys: simple random sampling, systematic sampling, stratification, cluster and multi-stage sampling, sampling with probability proportional to size, two-phase sampling, replicated sampling, panel designs, and non-probability sampling. Kalton discusses issues of practical implementation, including frame problems and non-response, and gives examples of sample designs for a national face-to-face interview survey and for a telephone survey. He also treats the use of weights in survey analysis, the computation of sampling errors with complex sampling designs, and the determination of sample size.

Practical Sampling

Author: Gary T. Henry
Publisher: SAGE Publications
ISBN: 1506320341
Category : Social Science
Languages : en
Pages : 150

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Book Description
Sampling is fundamental to nearly every study in the social and policy sciences, yet clear, concise guidance for practitioners and graduate students has been difficult to find. Practical Sampling provides guidance for researchers dealing with the everyday problems of sampling. Using the practical design approach Henry integrates sampling into the overall research design and explains the interrelationships between research design and sampling choices. He lays out alternatives and implications of the choices using four detailed examples to illustrate the alternatives selected and the trade-offs made by applied researchers. The author uses a narrative, conceptual approach throughout the book; mathematical presentations are limited to necessary formulas; and calculations are kept to the absolute minimum, making it an easily approachable book for any researcher, student or professional across the social sciences.

Model Assisted Survey Sampling

Author: Carl-Erik Särndal
Publisher: Springer Science & Business Media
ISBN: 9780387406206
Category : Mathematics
Languages : en
Pages : 716

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Book Description
Now available in paperback, this book provides a comprehensive account of survey sampling theory and methodology suitable for students and researchers across a variety of disciplines. It shows how statistical modeling is a vital component of the sampling process and in the choice of estimation technique. The first textbook that systematically extends traditional sampling theory with the aid of a modern model assisted outlook. Covers classical topics as well as areas where significant new developments have taken place.

Elements of Survey Sampling

Author: R. Singh
Publisher: Springer Science & Business Media
ISBN: 0792340450
Category : Mathematics
Languages : en
Pages : 412

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Book Description
Modern statistics consists of methods which help in drawing inferences about the population under consideration. These populations may actually exist, or could be generated by repeated· experimentation. The medium of drawing inferences about the population is the sample, which is a subset of measurements selected from the population. Each measurement in the sample is used for making inferences about the population. The populations and also the methods of sample selection differ from one field of science to the other. Social scientists use surveys tocollectthe sample information, whereas the physical scientists employ the method of experimentation for obtaining this information. This is because in social sciences the factors that cause variation in the measurements on the study variable for the population units can not be controlled, whereas in physical sciences these factors can be controlled, at least to some extent, through proper experimental design. Several excellent books on sampling theory are available in the market. These books discuss the theory of sample surveys in great depth and detail, and are suited to the postgraduate students majoring in statistics. Research workers in the field of sampling methodology can also make use of these books. However, not many suitable books are available, which can be used by the students and researchers in the fields of economics, social sciences, extension education, agriculture, medical sciences, business management, etc. These students and workers usually conduct sample surveys during their research projects.

Survey Sampling

Author: Arijit Chaudhuri
Publisher: CRC Press
ISBN: 9781420052107
Category : Mathematics
Languages : en
Pages : 384

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Book Description

Encyclopedia of Survey Research Methods

Author: Paul J. Lavrakas
Publisher: SAGE Publications
ISBN: 150631788X
Category : Social Science
Languages : en
Pages : 1073

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Book Description
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Essentials of Marketing Research

Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521

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Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.