Author: Kalof, Linda
Publisher: McGraw-Hill Education (UK)
ISBN: 0335217826
Category : Social Science
Languages : en
Pages : 235
Book Description
Covers types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and identification of research limitations. This book describes procedures for identifying limitations of research and rival explanations for research findings.
Essentials Of Social Research
Author: Kalof, Linda
Publisher: McGraw-Hill Education (UK)
ISBN: 0335217826
Category : Social Science
Languages : en
Pages : 235
Book Description
Covers types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and identification of research limitations. This book describes procedures for identifying limitations of research and rival explanations for research findings.
Publisher: McGraw-Hill Education (UK)
ISBN: 0335217826
Category : Social Science
Languages : en
Pages : 235
Book Description
Covers types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and identification of research limitations. This book describes procedures for identifying limitations of research and rival explanations for research findings.
Social Research Methods
Author: Nicholas Walliman
Publisher: SAGE
ISBN: 1847878180
Category : Social Science
Languages : en
Pages : 231
Book Description
SAGE Course Companions are an exciting new series from SAGE offering students an insider's guide into how to make the most of their undergraduate courses and extend their understanding of key concepts covered in their course. Social Research Methods provides student readers with essential help with their research project, with revising for their course exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and thinking skills in line with course requirements on Research Methods courses. This Course Companion is designed to augment, rather than replace, existing textbooks for the course, and will provide: " Helpful summaries of the course curriculum to aid essay and project planning " Key summaries of the approach taken by the main Methods textbooks " Guidance on the essential study skills required " Help with developing critical thinking " Route-maps to aid the development of wider learning above and beyond the textbook " Pointers to success in course exams and written assessment exercises " A tutor's-eye view of what course examiners are looking for " An insider's view of what key course concepts are really all about SAGE Course Companions are much more than revision guides for undergraduate; they are an essential tool to taking your course learning and understanding to new levels and in new directions that are the key to success in undergraduate courses.
Publisher: SAGE
ISBN: 1847878180
Category : Social Science
Languages : en
Pages : 231
Book Description
SAGE Course Companions are an exciting new series from SAGE offering students an insider's guide into how to make the most of their undergraduate courses and extend their understanding of key concepts covered in their course. Social Research Methods provides student readers with essential help with their research project, with revising for their course exams, preparing and writing course assessment materials, and enhancing and progressing their knowledge and thinking skills in line with course requirements on Research Methods courses. This Course Companion is designed to augment, rather than replace, existing textbooks for the course, and will provide: " Helpful summaries of the course curriculum to aid essay and project planning " Key summaries of the approach taken by the main Methods textbooks " Guidance on the essential study skills required " Help with developing critical thinking " Route-maps to aid the development of wider learning above and beyond the textbook " Pointers to success in course exams and written assessment exercises " A tutor's-eye view of what course examiners are looking for " An insider's view of what key course concepts are really all about SAGE Course Companions are much more than revision guides for undergraduate; they are an essential tool to taking your course learning and understanding to new levels and in new directions that are the key to success in undergraduate courses.
Essential Mathematics for Political and Social Research
Author: Jeff Gill
Publisher: Cambridge University Press
ISBN: 0521834260
Category : Mathematics
Languages : en
Pages : 449
Book Description
"More than ever before, modern social scientists require a basic level of mathematical literacy, yet many students receive only limited mathematical training prior to beginning their research careers. This textbook addresses this dilemma by offering a comprehensive, unified introduction to the essential mathematics of social science. Throughout the book the presentation builds from first principles and eschews unnecessary complexity. Most importantly, the discussion is thoroughly and consistently anchored in real social science applications, with more than 80 research-based illustrations woven into the text and featured in end-of-chapter exercises. Students and researchers alike will find this first-of-its-kind volume to be an invaluable resource."--BOOK JACKET.
Publisher: Cambridge University Press
ISBN: 0521834260
Category : Mathematics
Languages : en
Pages : 449
Book Description
"More than ever before, modern social scientists require a basic level of mathematical literacy, yet many students receive only limited mathematical training prior to beginning their research careers. This textbook addresses this dilemma by offering a comprehensive, unified introduction to the essential mathematics of social science. Throughout the book the presentation builds from first principles and eschews unnecessary complexity. Most importantly, the discussion is thoroughly and consistently anchored in real social science applications, with more than 80 research-based illustrations woven into the text and featured in end-of-chapter exercises. Students and researchers alike will find this first-of-its-kind volume to be an invaluable resource."--BOOK JACKET.
Introducing Social Research Methods
Author: Janet M. Ruane
Publisher: John Wiley & Sons
ISBN: 1118874242
Category : Social Science
Languages : en
Pages : 324
Book Description
Introducing Social Research Methods: Essentials for Getting the Edge is a concise and student-friendly introduction to research methods that uses examples from around the world to illustrate the centrality of social science research in our everyday lives. Explains complex, multi-faceted concepts and methodologies in straightforward prose Designed for students who are new to or skeptical of social science research methods as useful tools for approaching real-world challenges Persuasively argues that social scientific proficiency unlocks an array of personal and professional opportunities beyond the realms of academia A supplementary website features a glossary, test bank, Power Point presentations, a comprehensive list of web resources, a guide to relevant TED lectures and much more
Publisher: John Wiley & Sons
ISBN: 1118874242
Category : Social Science
Languages : en
Pages : 324
Book Description
Introducing Social Research Methods: Essentials for Getting the Edge is a concise and student-friendly introduction to research methods that uses examples from around the world to illustrate the centrality of social science research in our everyday lives. Explains complex, multi-faceted concepts and methodologies in straightforward prose Designed for students who are new to or skeptical of social science research methods as useful tools for approaching real-world challenges Persuasively argues that social scientific proficiency unlocks an array of personal and professional opportunities beyond the realms of academia A supplementary website features a glossary, test bank, Power Point presentations, a comprehensive list of web resources, a guide to relevant TED lectures and much more
Essentials of Research Methods
Author: Janet M. Ruane
Publisher: Blackwell Publishing
ISBN: 9780631230496
Category : Social Science
Languages : en
Pages : 239
Book Description
This is a text for introductory research methods courses, as required in several social science majors. Students taking this course are often resistant to the subject matter, and this text tackles this resistance by focusing the reader on experiences in their everyday lives.
Publisher: Blackwell Publishing
ISBN: 9780631230496
Category : Social Science
Languages : en
Pages : 239
Book Description
This is a text for introductory research methods courses, as required in several social science majors. Students taking this course are often resistant to the subject matter, and this text tackles this resistance by focusing the reader on experiences in their everyday lives.
Research Essentials
Author: Stephen D. Lapan
Publisher: John Wiley & Sons
ISBN: 0470181095
Category : Education
Languages : en
Pages : 380
Book Description
This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
Publisher: John Wiley & Sons
ISBN: 0470181095
Category : Education
Languages : en
Pages : 380
Book Description
This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
Making Sense of Social Research
Author: Malcolm Williams
Publisher: SAGE
ISBN: 9780761964223
Category : Psychology
Languages : en
Pages : 234
Book Description
What are the essentials for undergraduates and postgraduates engaged in quantitative and qualitative research? How can the gap between formulating a research question and carrying out research be bridged? This accessible, well-judged text provides students with a matchless introduction to generic research skills. It is uncluttered, direct and unpatronizing. Key features of the book are: - Accessibility - Clarification of key issues and problem solving guidance - Demonstration of the importance of interplay between theory and research - Realism in defining essential research issues and the problems that researchers encounter `It is not the case that "anyone can do social research", most research requires training. Here Malcolm Williams provides such training.... Helpful and often humorous' - Roger Sapsford, University of Teesside
Publisher: SAGE
ISBN: 9780761964223
Category : Psychology
Languages : en
Pages : 234
Book Description
What are the essentials for undergraduates and postgraduates engaged in quantitative and qualitative research? How can the gap between formulating a research question and carrying out research be bridged? This accessible, well-judged text provides students with a matchless introduction to generic research skills. It is uncluttered, direct and unpatronizing. Key features of the book are: - Accessibility - Clarification of key issues and problem solving guidance - Demonstration of the importance of interplay between theory and research - Realism in defining essential research issues and the problems that researchers encounter `It is not the case that "anyone can do social research", most research requires training. Here Malcolm Williams provides such training.... Helpful and often humorous' - Roger Sapsford, University of Teesside
Seven Rules for Social Research
Author: Glenn Firebaugh
Publisher: Princeton University Press
ISBN: 0691190437
Category : Social Science
Languages : en
Pages : 272
Book Description
Seven Rules for Social Research teaches social scientists how to get the most out of their technical skills and tools, providing a resource that fully describes the strategies and concepts no researcher or student of human behavior can do without. Glenn Firebaugh provides indispensable practical guidance for anyone doing research in the social and health sciences today, whether they are undergraduate or graduate students embarking on their first major research projects or seasoned professionals seeking to incorporate new methods into their research. The rules are the basis for discussions of a broad range of issues, from choosing a research question to inferring causal relationships, and are illustrated with applications and case studies from sociology, economics, political science, and related fields. Though geared toward quantitative methods, the rules also work for qualitative research. Seven Rules for Social Research is ideal for students and researchers who want to take their technical skills to new levels of precision and insight, and for instructors who want a textbook for a second methods course. The Seven Rules There should be the possibility of surprise in social research Look for differences that make a difference, and report them. Build reality checks into your research. Replicate where possible. Compare like with like. Use panel data to study individual change and repeated cross-section data to study social change. Let method be the servant, not the master.
Publisher: Princeton University Press
ISBN: 0691190437
Category : Social Science
Languages : en
Pages : 272
Book Description
Seven Rules for Social Research teaches social scientists how to get the most out of their technical skills and tools, providing a resource that fully describes the strategies and concepts no researcher or student of human behavior can do without. Glenn Firebaugh provides indispensable practical guidance for anyone doing research in the social and health sciences today, whether they are undergraduate or graduate students embarking on their first major research projects or seasoned professionals seeking to incorporate new methods into their research. The rules are the basis for discussions of a broad range of issues, from choosing a research question to inferring causal relationships, and are illustrated with applications and case studies from sociology, economics, political science, and related fields. Though geared toward quantitative methods, the rules also work for qualitative research. Seven Rules for Social Research is ideal for students and researchers who want to take their technical skills to new levels of precision and insight, and for instructors who want a textbook for a second methods course. The Seven Rules There should be the possibility of surprise in social research Look for differences that make a difference, and report them. Build reality checks into your research. Replicate where possible. Compare like with like. Use panel data to study individual change and repeated cross-section data to study social change. Let method be the servant, not the master.
Social Research
Author: Sotirios Sarantakos
Publisher: Bloomsbury Publishing
ISBN: 1137292474
Category : Social Science
Languages : en
Pages : 524
Book Description
From question development and research design to data collection and statistical analysis, this text guides the reader through every aspect of social research. Encouraging a critical approach in each chapter, this 4th edition includes enhanced coverage of internet sampling, mixed methods, conversation analysis and feminist research.
Publisher: Bloomsbury Publishing
ISBN: 1137292474
Category : Social Science
Languages : en
Pages : 524
Book Description
From question development and research design to data collection and statistical analysis, this text guides the reader through every aspect of social research. Encouraging a critical approach in each chapter, this 4th edition includes enhanced coverage of internet sampling, mixed methods, conversation analysis and feminist research.
Essentials of Marketing Research
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.