Essentials of Health Care Marketing with Advantage Access with the Navigate 2 Scenario for Health Care Marketing PDF Download
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Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 9781284170955
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This bundle includes Essentials of Health Care Marketing with Navigate 2 Advantage Access and the Navigate 2 Scenario for Health Care Marketing. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Additionally, the text includes Navigate 2 Advantage Access, a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting system. Learn more about Navigate 2 at http: //www.jblnavigate.com/2. The Navigate 2 Scenario for Health Care Marketing is a collection of four interactive video case studies that provide students with a realistic, immersive learning experience that reinforces lessons gathered from a collection of best-selling Jones & Bartlett Learning Health Care Marketing textbooks. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 9781284170955
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This bundle includes Essentials of Health Care Marketing with Navigate 2 Advantage Access and the Navigate 2 Scenario for Health Care Marketing. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. Additionally, the text includes Navigate 2 Advantage Access, a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting system. Learn more about Navigate 2 at http: //www.jblnavigate.com/2. The Navigate 2 Scenario for Health Care Marketing is a collection of four interactive video case studies that provide students with a realistic, immersive learning experience that reinforces lessons gathered from a collection of best-selling Jones & Bartlett Learning Health Care Marketing textbooks. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 9781284237122
Category : Medical
Languages : en
Pages : 600
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Book Description
This bundle includes Essentials of Health Care Marketing, Fifth Edition with the Navigate Scenario for Marketing.
Author: Berkowitz
Publisher: Jones & Bartlett Publishers
ISBN: 1284094316
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: Eric N. Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 1284200159
Category : Medical care
Languages : en
Pages : 806
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Book Description
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition
Author: Eric Berkowitz
Publisher: Jones & Bartlett Learning
ISBN: 0763783331
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Health Sciences & Professions
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Publishers
ISBN: 9781284196924
Category : Medical
Languages : en
Pages :
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Book Description
This bundle includes Health Care Market Strategy, Fifth Edition and the Navigate 2 Scenario for Health Care Marketing. Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match-- you will learn how to determine exactly which tactics to employ in each stage of the market. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. Whether you're a student interested in learning marketing strategy or a working executive seeking additional training in management, this book will teach you what a sound strategy looks like, and the importance of an overall strategy before a marketing plan is created. Through immersive technology and instructional design, the Navigate 2 Scenario for Health Care Marketing creates an environment in which the student assumes the role of a health care marketing consultant at a large Health Care system. Recently Bright Road Health Care System has experienced a downward trend in its number of patients. Consultants have been contracted by the Board to mystery shop their services and understand the patients' experience. A health care marketing consultant is hired to work with different areas of the Health Care System to make marketing recommendations in the areas of differentiation, positioning, customer retention, and market responsiveness.
Author: Steven G. Hillestad
Publisher: Jones & Bartlett Learning
ISBN: 1284150402
Category : Medical
Languages : en
Pages : 352
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Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Leigh W. Cellucci
Publisher:
ISBN: 9781567936469
Category : Electronic books
Languages : en
Pages : 227
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Book Description
Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics) for building a solid foundation in healthcare marketing. Topics include: the history of healthcare marketing practices; physician, patient, and hospital interactions; alignment of strategic marketing efforts to the mission, vision, and values of an organization; ethics of healthcare marketing; stakeholders' roles in healthcare marketing; conflict management techniques; and the basics of a healthcare marketing plan. --
Author: Leigh Cellucci
Publisher: Gateway to Healthcare Manageme
ISBN: 9781567936056
Category : Medical
Languages : en
Pages : 0
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Book Description
Experienced healthcare marketers know that the traditional four Ps of business marketing--product, price, placement, and promotion--don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps--physicians, patients, payers, public, and the presence of politics--for building a solid foundation in healthcare marketing. The book focuses on the unique needs of marketing in healthcare, applying general marketing theory and concepts where appropriate and tapping into the day-to-day experiences of working healthcare marketing professionals. The four main parts of the book are introduced by comprehensive cases that will challenge readers to consider strategic marketing initiatives while teaching them the differences between marketing healthcare and marketing other products and services. Each chapter includes an additional case study that addresses relevant healthcare marketing concepts through real-world applications. Topics addressed in this book include: The history of healthcare marketing practices Physician, patient, and hospital interactions Alignment of strategic marketing efforts to the mission, vision, and values of an organization Ethics of healthcare marketing Stakeholders' roles in healthcare marketing Conflict management techniques The basics of a healthcare marketing plan Instructor Resources: A test bank, PowerPoint slides, answers to the end-of-chapter discussion questions and exercises, and teaching notes on the case studies.
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763763276
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment.Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.Each chapter focuses on a specific marketing tool and can be read as stand-alone presentation of the topic. Step-by-step guidelines take the reader through techniques that range from time-tested marketing classics to new models that will undoubtedly become classics in time.
