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Author: Bhimasankaram Pochiraju
Publisher: Springer
ISBN: 3319688375
Category : Business & Economics
Languages : en
Pages : 971
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Book Description
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
Author: Bhimasankaram Pochiraju
Publisher: Springer
ISBN: 3319688375
Category : Business & Economics
Languages : en
Pages : 971
Get Book Here
Book Description
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
Author: Jeffrey D. Camm
Publisher:
ISBN: 9789814698887
Category : Data mining
Languages : en
Pages : 675
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Book Description
Author: Jeffrey D. Camm
Publisher: Cengage AU
ISBN: 0357131789
Category : Business & Economics
Languages : en
Pages : 882
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Book Description
Present the full range of analytics -- from descriptive and predictive to prescriptive analytics -- with Camm/Cochran/Fry/Ohlmann's market-leading BUSINESS ANALYTICS, 4E. Clear, step-by-step instructions teach students how to use Excel, Tableau, R and JMP Pro to solve more advanced analytics concepts. As instructor, you have the flexibility to choose your preferred software for teaching concepts. Extensive solutions to problems and cases save grading time, while providing students with critical practice. This edition covers topics beyond the traditional quantitative concepts, such as data visualization and data mining, which are increasingly important in today's analytical problem solving. In addition, MindTap and WebAssign customizable digital course solutions offer an interactive eBook, auto-graded exercises from the printed book, algorithmic practice problems with solutions and Exploring Analytics visualizations to strengthen students' understanding of course concepts.
Author: Johannes Ledolter
Publisher: John Wiley & Sons
ISBN: 1118572157
Category : Mathematics
Languages : en
Pages : 304
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Book Description
Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools Illustrations of how to use the outlined concepts in real-world situations Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.
Author: Nathaniel Lin
Publisher: Pearson Education
ISBN: 0133481506
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Now that you've collected the data and crunched the numbers, what do you do with all this information? How do you take the fruit of your analytics labor and apply it to business decision making? How do you actually apply the information gleaned from quants and tech teams? Applied Business Analytics will help you find optimal answers to these questions, and bridge the gap between analytics and execution in your organization. Nathaniel Lin explains why "analytics value chains" often break due to organizational and cultural issues, and offers "in the trenches" guidance for overcoming these obstacles. You'll learn why a special breed of "analytics deciders" is indispensable for any organization that seeks to compete on analytics; how to become one of those deciders; and how to identify, foster, support, empower, and reward others who join you. Lin draws on actual cases and examples from his own experience, augmenting them with hands-on examples and exercises to integrate analytics at every level: from top-level business questions to low-level technical details. Along the way, you'll learn how to bring together analytics team members with widely diverse goals, knowledge, and backgrounds. Coverage includes: How analytical and conventional decision making differ -- and the challenging implications How to determine who your analytics deciders are, and ought to be Proven best practices for actually applying analytics to decision-making How to optimize your use of analytics as an analyst, manager, executive, or C-level officer
Author: Erik Haugom
Publisher:
ISBN: 9780367363222
Category : Electronic spreadsheets
Languages : en
Pages : 312
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Book Description
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources include Excel templates and PowerPoint slides for each chapter.
Author: Jeffrey D. Camm
Publisher: Cengage Learning
ISBN: 9781337406420
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
Build valuable skills that are in high demand in today’s businesses with Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams' market-leading BUSINESS ANALYTICS, 3E. Readers master the full range of analytics while strengthening descriptive, predictive and prescriptive analytic skills. Real-world examples and visuals help illustrate data and results for each topic. Clear, step-by-step instructions guide readers through using various software programs, including Microsoft Excel, Analytic Solver, and JMP Pro, to perform the analyses discussed. Practical, relevant problems at all levels of difficulty reinforce and teach readers to apply the concepts learned. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Joseph F. Hair (Jr.)
Publisher:
ISBN: 9781266919985
Category : Marketing
Languages : en
Pages : 0
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Book Description
"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"--
Author: Majid Nabavi
Publisher: Business Expert Press
ISBN: 1953349757
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.
Author: Adedeji B. Badiru
Publisher: CRC Press
ISBN: 1000349403
Category : Technology & Engineering
Languages : en
Pages : 167
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Book Description
This Focus book presents the basic principles and practice of project management and simple analytics for project control, using the systems framework of Design, Evaluation, Justification, and Integration (DEJI). The overriding theme of the book is that every pursuit can be organized as a project. This short form book presents the evolution of products in the classical era of introducing new projects needing project management. It discusses the development of project alliances, includes the role of project management in advancing organization goals, illustrates the early applications of project management, and includes humans in the loop. The book will also cover project systems and work design, while showing the integration of quantitative and qualitative analytics. This book can serve as a reference for everyone, since everyone is engaged in project management, whether formal or informal
