Essays on Platform Competition and Two-sided Markets

Essays on Platform Competition and Two-sided Markets PDF Author: Robin Seung-Jin Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 332

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Book Description
This dissertation comprises three essays on the industrial organization of platform and two-sided markets. In these networked industries, agents on one side of the market adopt, join, or visit a platform intermediary in order to access goods or services provided by agents on another side of the market. All three essays focus on environments where one side of the market consists of a small number of strategic firms, and analyze competition among platforms to get members of this oligopolistic side "on-board." The first essay provides a model of platform competition for symmetric firms that allows for general externalities across both contracting and non-contracting partners, and addresses the question of when a market will sustain a single or multiple platforms. When firms and consumers can join only one platform, the essay provide conditions under which market-tipping and market-splitting equilibria may exist, and illustrates how either outcome may still be inefficient despite the presence of contingent contracts.

Essays on Platform Competition and Two-sided Markets

Essays on Platform Competition and Two-sided Markets PDF Author: Robin Seung-Jin Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 332

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Book Description
This dissertation comprises three essays on the industrial organization of platform and two-sided markets. In these networked industries, agents on one side of the market adopt, join, or visit a platform intermediary in order to access goods or services provided by agents on another side of the market. All three essays focus on environments where one side of the market consists of a small number of strategic firms, and analyze competition among platforms to get members of this oligopolistic side "on-board." The first essay provides a model of platform competition for symmetric firms that allows for general externalities across both contracting and non-contracting partners, and addresses the question of when a market will sustain a single or multiple platforms. When firms and consumers can join only one platform, the essay provide conditions under which market-tipping and market-splitting equilibria may exist, and illustrates how either outcome may still be inefficient despite the presence of contingent contracts.

Essays on the Economics of Two-Sided Markets

Essays on the Economics of Two-Sided Markets PDF Author: David S. Evans
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This volume collects a series of essays that I have written over the last decade on businesses that create value by providing products that enable two or more different types of customers to get together, find each other, and exchange value. Part I presents background pieces on the economics of multi-sided platforms and industries in which these platforms are common. Part II examines the antitrust economics of two-sided markets including defining the difficult problem of defining the boundaries of competition. Part III comprises several papers that apply two-sided market analysis to web-based businesses. Part IV does the same for payment cards which is the industry that attracted much of the early two-sided analysis - in part because this framework was helpful for understanding the hotly debated issue of interchange fees. Part V collects several article and book chapters on software platforms. These platforms have become especially important in the last several years because they are now the basis for revolutionary developments with mobile devices (e.g. the iPhone and Android), social networking (Facebook in particular), and payments (PayPalX). The essays are published as originally written (usually, in fact, whatever version could be made freely available). The book itself consists of a series of urls (website addresses) that enable the reader to download these papers.

Platform Economics

Platform Economics PDF Author: David S. Evans
Publisher:
ISBN:
Category :
Languages : en
Pages : 459

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Book Description
This volume collects a series of essays that I have written over the last decade on multi-sided platform businesses that create value by providing products that enable two or more different types of customers to get together, find each other, and exchange value. Part I presents background pieces on the economics of multi-sided platforms and industries in which these platforms are common. Part II examines the antitrust economics of two-sided markets including the difficult problem of defining the boundaries of competition. Part III comprises several papers that apply two-sided market analysis to web-based businesses. Part IV does the same for payment cards which is the industry that attracted much of the early two-sided analysis -- in part because this framework was helpful for understanding the hotly debated issue of interchange fees. Part V collects several article and book chapters on software platforms. These platforms have become especially important in the last several years because they are now the basis for revolutionary developments with mobile devices (e.g. the iPhone and Android), social networking (Facebook in particular), and payments (PayPalX).

Market definition and market power in the platform economy

Market definition and market power in the platform economy PDF Author: Jens-Uwe Franck
Publisher: Centre on Regulation in Europe asbl (CERRE)
ISBN:
Category : Law
Languages : en
Pages : 96

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Book Description
With the rise of digital platforms and the natural tendency of markets involving platforms to become concentrated, competition authorities and courts are more frequently in a position to investigate and decide merger and abuse cases that involve platforms. This report provides guidance on how to define markets and on how to assess market power when dealing with two-sided platforms. DEFINITION Competition authorities and courts are well advised to uniformly use a multi-markets approach when defining markets in the context of two-sided platforms. The multi-markets approach is the more flexible instrument compared to the competing single-market approach that defines a single market for both sides of a platform, as the former naturally accounts for different substitution possibilities by the user groups on the two sides of the platform. While one might think of conditions under which a single-market approach could be feasible, the necessary conditions are so severe that it would only be applicable under rare circumstances. To fully appreciate business activities in platform markets from a competition law point of view, and to do justice to competition law’s purpose, which is to protect consumer welfare, the legal concept of a “market” should not be interpreted as requiring a price to be paid by one party to the other. It is not sufficient to consider the activities on the “unpaid side” of the platform only indirectly by way of including them in the competition law analysis of the “paid side” of the platform. Such an approach would exclude certain activities and ensuing positive or negative effects on consumer welfare altogether from the radar of competition law. Instead, competition practice should recognize straightforwardly that there can be “markets” for products offered free of charge, i.e. without monetary consideration by those who receive the product. ASSESSMENT The application of competition law often requires an assessment of market power. Using market shares as indicators of market power, in addition to all the difficulties in standard markets, raises further issues for two-sided platforms. When calculating revenue shares, the only reasonable option is to use the sum of revenues on all sides of the platform. Then, such shares should not be interpreted as market shares as they are aggregated over two interdependent markets. Large revenue shares appear to be a meaningful indicator of market power if all undertakings under consideration serve the same sides. However, they are often not meaningful if undertakings active in the relevant markets follow different business models. Given potentially strong cross-group external effects, market shares are less apt in the context of two-sided platforms to indicate market power (or the lack of it). Barriers to entry are at the core of persistent market power and, thus, the entrenchment of incumbent platforms. They deserve careful examination by competition authorities. Barriers to entry may arise due to users’ coordination failure in the presence of network effect. On two-sided platforms, users on both sides of the market have to coordinate their expectations. Barriers to entry are more likely to be present if an industry does not attract new users and if it does not undergo major technological change. Switching costs and network effects may go hand in hand: consumer switching costs sometimes depend on the number of platform users and, in this case, barriers to entry from consumer switching costs increase with platform size. Since market power is related to barriers to entry, the absence of entry attempts may be seen as an indication of market power. However, entry threats may arise from firms offering quite different services, as long as they provide a new home for users’ attention and needs.

Rochet and Tirole on Platform Competition in Two-Sided Markets

Rochet and Tirole on Platform Competition in Two-Sided Markets PDF Author: Adriaan Ten Kate
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This is a ready-to-read version of my previous paper 'Deciphering the Two-Sided Market Model of Rochet and Tirole'. It blows away the smokescreen of logical disorder, incoherent language and mathematical sophistication of the original article by rephrasing the model in clear language, spelling out the underlying assumptions explicitly and analyzing their implications. It turns out that the model captures a reality much narrower than pretended by the authors and that the findings are surprisingly unsurprising. They are supposed to be typical for two-sided markets, but the outcomes are not really different from what is found for complementary products in ordinary markets. Moreover, the key insights, claimed to be derived from those findings, are unrelated to them. Although the story told around the model is quite interesting by itself, there is hardly any value added in the modeling exercise.

Platform Competition in Two-sided Markets

Platform Competition in Two-sided Markets PDF Author: Jean-Charles Rochet
Publisher:
ISBN:
Category : Markets
Languages : en
Pages : 47

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Book Description


Platform Competition in Two-Sided Markets

Platform Competition in Two-Sided Markets PDF Author: Sujit Chakravorti
Publisher:
ISBN:
Category :
Languages : en
Pages : 44

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Book Description
In this article, we construct a model to study competing payment networks, where networks offer differentiated products in terms of benefits to consumers and merchants. We study market equilibria for a variety of market structures: duopolistic competition and cartel, symmetric and asymmetric networks, and alternative assumptions about multihoming and consumer preferences. We find that competition unambiguously increases consumer and merchant welfare. We extend this analysis to competition among payment networks providing different payment instruments and find similar results.

ANTITRUST ANALYSIS OF PLATFORM MARKETS

ANTITRUST ANALYSIS OF PLATFORM MARKETS PDF Author: David Sparks Evans
Publisher:
ISBN: 9781950769414
Category : Law
Languages : en
Pages : 210

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Book Description
This book compiles a set of pieces on the implications of the U.S. Supreme Court's ruling in Ohio et. al. v. American Express and the preceding litigation for the treatment of multisided platforms under U.S. antitrust law. The authors consider that the Supreme Court ruling provides valuable guidance for antitrust analysis in such markets.

A Dynamic Contest Model of Platform Competition in Two-Sided Markets

A Dynamic Contest Model of Platform Competition in Two-Sided Markets PDF Author: Martin Grossmann
Publisher:
ISBN:
Category :
Languages : en
Pages : 23

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Book Description
In this article, we analyze the dynamic competition between two platform firms (A&B) in two-sided markets with network externalities. In Period 1, platform A or B wins the contest in a first stage and can serve the two-sided market monopolistically in a second stage. In Period 2, the two platforms carry over previous investments to a subsequent contest in a first stage, and the winner (A or B) serves the market monopolistically in a second stage. We show that a head start of one platform does not guarantee future success. The combination of cost advantages and network externalities affects the platforms' success. Moreover, a market dominance of a platform does not necessarily result in higher profits.

Essays on Platforms and Two-sided Markets

Essays on Platforms and Two-sided Markets PDF Author: Mark Joseph Tremblay
Publisher:
ISBN: 9781339627014
Category : Electronic dissertations
Languages : en
Pages : 95

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Book Description