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Author: Rishin Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Author: Rishin Roy
Publisher:
ISBN:
Category :
Languages : en
Pages : 344
Get Book Here
Book Description
Author: Morris B. Holbrook
Publisher: SAGE
ISBN: 0803972970
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.
Author: R. H. Coase
Publisher: University of Chicago Press
ISBN: 9780226111032
Category : Biography & Autobiography
Languages : en
Pages : 234
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Book Description
How do economists tackle the problems of the economic system and give advice on public policy? Nobel laureate R.H. Coase reflects on some of the most fundamental concerns of economists over the past two centuries. In 15 essays, Coase explore the history and philosophy of economics and evaluates the contributions of a number of outstanding figures.
Author: Bahrum Lamehdasht
Publisher: Lulu.com
ISBN: 1291879471
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
This book contains essays and revision notes for Microeconomics at the undergraduate level. This book includes the following topics: - Utility Curves; - Perfect Competition vs. Monopoly; - Oligopoly; - Collusion; - Monopolistic Competition; - Price Discrimination; - X-Efficiency; - Why do Firms Exist?; - Negative Externalities; - Positive Externalities; - Public Goods; - Adverse Selection; - General Equilibrium; - Efficiency Wages; - Minimum Wages and Unemployment; - Arrow-Pratt Risk-Aversion
Author: Yuko Onozaka
Publisher:
ISBN:
Category :
Languages : en
Pages : 374
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Book Description
Author: Milton Friedman
Publisher: University of Chicago Press
ISBN: 0226264033
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
This paper is concerned primarily with certain methodological problems that arise in constructing the "distinct positive science" that John Neville Keynes called for, in particular, the problem how to decide whether a suggested hypothesis or theory should be tentatively accepted as part of the "body of systematized knowledge concerning what is."
Author: Colin Campbell
Publisher: Springer Nature
ISBN: 3030836819
Category : Social Science
Languages : en
Pages : 238
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Book Description
This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical position which he employs to comment on interesting disputes among scholars seeking to understand consumer culture. Containing a brand new expansive essay reflecting on consumption in the age of a pandemic and drawing out some of the conceptual and practical implications of the relationship between wants and needs, science and norms, this synthesis will be an invaluable resource for students and researchers of consumption, consumer and cultural sociology.
Author: Paul A. David
Publisher: Cambridge University Press
ISBN: 9780521098755
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Monograph on historical experiences of technological change, Innovation and economic growth in the USA and the UK during the 1800's - covers agricultural mechanization, industrial development and infrastructure change, etc. Bibliography pp. 315 to 324, graphs, references and statistical tables.
Author: Ilan Stavans
Publisher: Oxford University Press, USA
ISBN:
Category : Fiction
Languages : en
Pages : 536
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Book Description
An intriguing collection of more than 70 Latin American essays, some never before translated into English, gives us the whole spectrum of concerns that have animated some of the greatest writers of our time--from Andres Bello, Pablo Neruda, and Alfonso Reyes to Carlos Fuentes, Gabriel Garcia Marquez, and Rosario Ferre--an assembly confident, ingenious, aware.
Author: John Plotz
Publisher: Columbia University Press
ISBN: 0231553684
Category : Literary Criticism
Languages : en
Pages : 200
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Book Description
There are the acknowledged classics of world literature: the canonical works assigned in schools, topping every must-read list . . . and then there are the B-Sides. These are the books that slipped through the cracks, went unread, missed their rightful appointment with posterity. They were ahead of their times or behind their times or on a whole different schedule than the rest of the universe. What do you do when a book that you love has been neglected or dismissed by everyone else? In B-Side Books, leading writers, critics, and scholars show why their favorite forgotten books deserve a new audience. From dusty westerns and far-out science fiction to obscure Czech novelists and romance-novel precursors, the contributors advocate for the unsung virtues of overlooked books. They write about unheralded novels, poetry collections, memoirs, and more with understanding, respect, passion, and love. In these thoughtful, often personal essays, contributors—including Stephanie Burt, Caleb Crain, Merve Emre, Ursula K. Le Guin, Carlo Rotella, and Namwali Serpell—read books by writers such as Helen DeWitt, Shirley Jackson, Stanislaw Lem, Dambudzo Marechera, Paule Marshall, and Charles Portis.
