Escape - The Real Motivation for Leisure Travel PDF Download
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Author: Jens Kaulbars
Publisher: GRIN Verlag
ISBN: 3656475296
Category : Travel
Languages : en
Pages : 392
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Book Description
Bachelor Thesis from the year 2009 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Bremerhaven, language: English, abstract: Human behaviour is one of the most interesting topics to be studied, but also one of the most complex. But who would not be relieved if he would know the reason why humans sometimes behave as they do? Especially in the field of tourism, a domain of intense human interaction, where offering services is the core activity of most businesses, it would be quite favourable to predict how potential customers or business partners do react; or if the extensive marketing spending has the desired impact. Consequently, this work focuses on the topic of human motivation, particularly on the motivation of travelling behaviour, drawing attention to a field that is as diverse as the ways it can be approached. Tourism researchers usually refer to an established set of theories and models to describe motivated behaviour, of which Maslow’s ‘Hierarchy of Needs’ probably is the most renowned. But considering its year of publication, it is remarkable that there is no established contemporary approach to behavioural research. Accordingly, the objective of this work is to develop a theoretical model relating the variety of leisure travel elements to as few as possible underlying motivations, being responsible for thriving one of the biggest industrial sectors of the world. Research was carried out by undertaking in-depth interviews in the context of grounded theory methodologies, investigating the travel behaviour, experiences and motives of a small sample, detecting relations and dependencies, and drawing according conclusions. Based on the analysed data a theoretical model emerged, defining the motivation for any leisure travel activities as psychological escape, an instinctive reflex to a temporary dissatisfaction caused by a variety of influences.
Author: Jens Kaulbars
Publisher: GRIN Verlag
ISBN: 3656475296
Category : Travel
Languages : en
Pages : 392
Get Book
Book Description
Bachelor Thesis from the year 2009 in the subject Tourism - Miscellaneous, grade: 1,0, University of Applied Sciences Bremerhaven, language: English, abstract: Human behaviour is one of the most interesting topics to be studied, but also one of the most complex. But who would not be relieved if he would know the reason why humans sometimes behave as they do? Especially in the field of tourism, a domain of intense human interaction, where offering services is the core activity of most businesses, it would be quite favourable to predict how potential customers or business partners do react; or if the extensive marketing spending has the desired impact. Consequently, this work focuses on the topic of human motivation, particularly on the motivation of travelling behaviour, drawing attention to a field that is as diverse as the ways it can be approached. Tourism researchers usually refer to an established set of theories and models to describe motivated behaviour, of which Maslow’s ‘Hierarchy of Needs’ probably is the most renowned. But considering its year of publication, it is remarkable that there is no established contemporary approach to behavioural research. Accordingly, the objective of this work is to develop a theoretical model relating the variety of leisure travel elements to as few as possible underlying motivations, being responsible for thriving one of the biggest industrial sectors of the world. Research was carried out by undertaking in-depth interviews in the context of grounded theory methodologies, investigating the travel behaviour, experiences and motives of a small sample, detecting relations and dependencies, and drawing according conclusions. Based on the analysed data a theoretical model emerged, defining the motivation for any leisure travel activities as psychological escape, an instinctive reflex to a temporary dissatisfaction caused by a variety of influences.
Author: Mark Orams
Publisher: Routledge
ISBN: 1134771096
Category : Science
Languages : en
Pages : 136
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Book Description
Marine Tourism examines both successful and unsuccessful tourism in coastal and marine environments. The author provides an overview of the history, development and growth of marine tourism and describes the characteristics of 'marine tourists' and the 'vendors' of these tourist activities. The book includes case studies of specific types of tourism including: * the cruise ship industry, * whale and dolphin watching, * yachting - the America's Cup, * personal water crafts and other water sports * and maritime museums and festivals. in locations including Brighton, UK, the Florida Keys and Hawaii, USA Caribbean islands, New Zealand and Australia's Great Barrier Reef. The final section examines tourism impacts on marine ecosystems and coastal communities and explores management techniques aimed at reducing negative impacts and maximizing the benefits of marine tourism.
Author: Joseph S. Chen
Publisher: Emerald Group Publishing
ISBN: 0857247697
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Delivers refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on literature, contemporary issues and fresh trends essential to theory advancement as well as professional practices from a global perspective.
Author: Arch G. Woodside
Publisher: CABI
ISBN: 1845933230
Category : Business & Economics
Languages : en
Pages : 540
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Book Description
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Author: J. J. J. Pigram
Publisher: Psychology Press
ISBN: 0415160006
Category : Electronic books
Languages : en
Pages : 343
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Book Description
Analysing leisure and outdoor recreation in terms of both their management and their wider importance to society, this volume considers the future of outdoor recreation and potential social, economic, political and technological developments.
Author: C. Michael Hall
Publisher: Routledge
ISBN: 1134531338
Category : Science
Languages : en
Pages : 430
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Book Description
The Geography of Tourism and Recreation presents the first comprehensive introduction to tourism, leisure and recreation and the relationships between them. This accessible text includes a wealth of international case studies spanning Europe, North America, Australasia and China. Each chapter highlights the methods used by geographers to analyse recreation and tourism. It also introduces new perspectives from gender studies and postmodernism and examines key issues including * the demand and supply of recreation and tourism * the role of public policy, planning and management * the impact of tourism and recreation on urban, rural, mountain and coastal environments * tourism and recreation in wilderness areas and other peripheral regions. The use of student text features makes it ideal for course use.
Author: Noel Scott
Publisher: CABI
ISBN: 1786391899
Category : Business & Economics
Languages : en
Pages : 283
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Book Description
Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Author: Michael Morgan
Publisher: Channel View Publications
ISBN: 1845412036
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.
Author: Philip L. Pearce
Publisher: Channel View Publications
ISBN: 184541022X
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Tourism is an inherently social phenomenon. Tourists travel with others and experience places and cultures through interacting with both familiar and unfamiliar others. This volume presents a thorough tour of the social psychological processes which underpin contemporary travel. The fascinating phenomenon of tourist behaviour deals with topics such as motivation, destination choice, travellers' on site experiences, satisfaction and learning. This book uses an array of developing and recently constructed conceptual frameworks to both synthesise what is established, and to create new insights and directions for further analysis and, ultimately, management action.
Author: Scott McCabe
Publisher: Routledge
ISBN: 1136437428
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
