Epica Book 29

Epica Book 29 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1474261639
Category : Design
Languages : en
Pages : 402

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Book Description
Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Epica Book 29

Epica Book 29 PDF Author: Epica Awards
Publisher: Bloomsbury Publishing
ISBN: 1474261639
Category : Design
Languages : en
Pages : 402

Get Book Here

Book Description
Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Epica Book 33

Epica Book 33 PDF Author: Epica Awards
Publisher: Bloomsbury Visual Arts
ISBN: 1350159921
Category : Design
Languages : en
Pages : 401

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Book Description
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communications. As well as over 1000 colour images, the book includes winning and high-scoring entries, comments from Epica's unique jury of journalists, and behind-the-scenes interviews with Grand Prix winners. Like previous editions of this annual publication, it is a unique source of information and ideas for professionals, young talents – and anyone fascinated by the world of creative communications.

Epoca: The Tree of Ecrof

Epoca: The Tree of Ecrof PDF Author: Kobe Bryant
Publisher: Granity Studios
ISBN: 1949520080
Category : Juvenile Fiction
Languages : en
Pages : 375

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Book Description
#1 New York Times Bestseller From the mind of basketball legend, Academy Award–winning, and New York Times–bestselling storyteller Kobe Bryant comes a new tale of finding your strength against all odds. Set in an alternate classical world dominated by sports and a magical power called grana, Epoca: The Tree of Ecrof is the story of two children: the lowly born Rovi and the crown princess Pretia who uncover and battle terrible evil and discover their inner strength along the way. Epoca: The Tree of Ecrof takes place at the most elite sports academy in the land, where the best child-athletes are sent to hone their skills. When Rovi and Pretia arrive, each harboring a secret about themselves, they begin to suspect that something evil is at play at the school. In the course of their first year, they must learn to master their grana in order to save the world from dark forces that are rising.

The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising PDF Author: Ken Burtenshaw
Publisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186

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Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

Kiss & Sell: Writing for Advertising

Kiss & Sell: Writing for Advertising PDF Author: Robert Sawyer
Publisher: AVA Publishing
ISBN: 2940373469
Category : Business & Economics
Languages : en
Pages : 187

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Book Description
Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Basics Advertising 01: Copywriting

Basics Advertising 01: Copywriting PDF Author: Rob Bowdery
Publisher: Bloomsbury Publishing
ISBN: 2940439532
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Unseen London

Unseen London PDF Author: Mark Daly
Publisher: Frances Lincoln
ISBN: 1781011877
Category : Architecture
Languages : en
Pages : 385

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Book Description
The original edition of Unseen London. Peter Dazeley has gained access to the hidden interiors of some of London's most iconic buildings, from Tower Bridge to Battersea Power Station, Big Ben to the Old Bailey. His photographs of these buildings - some derelict, but many still working - are astonishing. Here is a collection of some 50 extraordinary locations, with a thoughtful text by Mark Daly which tells the story of how each of these places was created, how they are used, and what they reveal about the currents of power flowing through the city. Unseen London takes you backstage at some of the capital's great theatres, into the changing rooms of some of our greatest temples of sport, into the heart of the Establishment, the boiler room of the city's infrastructure and behind the scenes at some of the most opulent buildings in the Square Mile.

Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction PDF Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

1000 Page Journal

1000 Page Journal PDF Author: Speedy Publishing LLC
Publisher:
ISBN: 9781681277103
Category : Literary Collections
Languages : en
Pages : 106

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Book Description
People would love to have a 1000 page journal because the size seems so limitless. With a small journal, one often feels constrained. With this journal one can really let their inner author out into the world. It allows one to really document one's innermost thoughts in as much detail as he or she desires.

Fatty Legs

Fatty Legs PDF Author: Christy Jordan-Fenton
Publisher: Annick Press
ISBN: 1554515882
Category : Juvenile Nonfiction
Languages : en
Pages : 92

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Book Description
Eight-year-old Margaret Pokiak has set her sights on learning to read, even though it means leaving her village in the high Arctic. Faced with unceasing pressure, her father finally agrees to let her make the five-day journey to attend school, but he warns Margaret of the terrors of residential schools. At school Margaret soon encounters the Raven, a black-cloaked nun with a hooked nose and bony fingers that resemble claws. She immediately dislikes the strong-willed young Margaret. Intending to humiliate her, the heartless Raven gives gray stockings to all the girls — all except Margaret, who gets red ones. In an instant Margaret is the laughingstock of the entire school. In the face of such cruelty, Margaret refuses to be intimidated and bravely gets rid of the stockings. Although a sympathetic nun stands up for Margaret, in the end it is this brave young girl who gives the Raven a lesson in the power of human dignity. Complemented by archival photos from Margaret Pokiak-Fenton’s collection and striking artworks from Liz Amini-Holmes, this inspiring first-person account of a plucky girl’s determination to confront her tormentor will linger with young readers.