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Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 558
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Book Description
Author: International Correspondence Schools
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 558
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Author: Walter Dill Scott
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 646
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Author: Cécile Armand
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111390004
Category : History
Languages : en
Pages : 268
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Book Description
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Author:
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Category : Agriculture
Languages : en
Pages : 562
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Author: International Correspondence Schools
Publisher:
ISBN:
Category : Correspondence schools and courses
Languages : en
Pages : 576
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Author: Somerville Public Library (Mass.).
Publisher:
ISBN:
Category : Public libraries
Languages : en
Pages : 380
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Author:
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ISBN:
Category : American literature
Languages : en
Pages : 1002
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Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category :
Languages : en
Pages : 1690
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