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Author: Friedrich Ungerer
Publisher: John Benjamins Publishing
ISBN: 9789027250995
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
Author: Friedrich Ungerer
Publisher: John Benjamins Publishing
ISBN: 9789027250995
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalist's role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.
Author: Daniel Miller
Publisher: UCL Press
ISBN: 1910634433
Category : Social Science
Languages : en
Pages : 222
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Book Description
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
Author: Daniela Landert
Publisher: John Benjamins Publishing Company
ISBN: 902727083X
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
It seems to be a truism that today’s news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative immediacy, for instance in the form of direct speech and first and second person pronouns. This model is applied to data from five British online news sites, demonstrating how individual features contribute to personalisation, how different features interact, and what personalisation strategies are used by news sites of different market orientations.
Author: Dror Abend-David
Publisher: Bloomsbury Publishing USA
ISBN: 1623566460
Category : Social Science
Languages : en
Pages : 393
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Book Description
Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.
Author: Dr. Syed Mujeeb Ahmad
Publisher: Academic Guru Publishing House
ISBN: 819697146X
Category : Study Aids
Languages : en
Pages : 208
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Book Description
The Pedagogy of English is a must-have resource for anybody interested in language instruction; it describes in great detail how to teach English as a foreign language and its literature. This groundbreaking work is the product of interdisciplinary teamwork, drawing on academic knowledge and real-world experience to provide teachers with the skills their pupils need to succeed in the classroom. This insightful text's preface takes readers on a tour of the complex field of English pedagogy, shedding light on the foundational ideas, processes, and approaches of contemporary language teaching. Offering a sneak peek into the extensive and dynamic realm of English instruction, it beckons readers to explore what's to come. Readers will discover an all-encompassing examination of language acquisition in these pages, including not only lexical and grammatical aspects but also the historical, social, and cultural factors that influence language usage. Modern technological developments, inclusive pedagogies, and learner-centred approaches are all part of the authors' all-encompassing picture of English education. The goal of this English pedagogy is to encourage teachers to think beyond the box to meet the needs of their students, who come from all walks of life, develop an appreciation for literature and language, and produce future leaders who are strong communicators and analytical thinkers. Teachers may use it as a compass to help their pupils find their way through the maze of language and literature.
Author: Sophie Marnette
Publisher: John Benjamins Publishing
ISBN: 9027294321
Category : Language Arts & Disciplines
Languages : en
Pages : 398
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Book Description
This book analyses and describes Speech and Thought Presentation (S&TP) in French from a broad theoretical perspective, building bridges between linguistic, stylistic and narratological frameworks that have until now been developed separately. It combines the French théorie de l’énonciation and different Anglo-Saxon approaches of reported discourse into a harmonious whole, in order to create a new and exciting paradigm for our conception of S&TP strategies. Basing its findings on actual corpora and going beyond the canonical categories of reported discourse, it shows that the study of S&TP strategies is essential to our understanding of phenomena as diverse as the evolution and categorization of literary genres, the production and staging of ‘orality’ in literature, the various conceptualizations of the notion of ‘Truth’ in fiction and non-fiction, the expression of points of view in narrative, the structuring of rhetorical strategies and the construction of the ‘Self’ versus the representation of the ‘Other’ in discourse.
Author: Sílvia Melo-Pfeifer
Publisher: Springer Nature
ISBN: 3031228677
Category : Education
Languages : en
Pages : 340
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Book Description
This book offers an international account of the use of linguistic landscapes to promote multilingual education, from primary school to the university, and in teacher education programs. It brings linguistic landscapes to the forefront of multilingual education in school settings and teacher education, expanding the disciplinary domains through which they have been studied. Drawing on multidisciplinarity and placing linguistic landscapes in the field of language (teacher) education, this book presents empirical studies developed in eleven countries: Australia, France, Germany, Israel, Japan, Mozambique, The Netherlands, Portugal, Russia, Spain, and The United States. The chapters illustrate how multilingual pedagogies can be enhanced using linguistic landscapes in mainstream education and are written by partners of the Erasmus Plus project LoCALL “LOcal Linguistic Landscapes for global language education in the school context”.
Author: Will W. K. Ma
Publisher: Springer
ISBN: 9811366810
Category : Education
Languages : en
Pages : 245
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Book Description
This book gathers selected papers from the Hong Kong Association for Educational Communications and Technology 2019 International Conference on the theme of “Shaping the Future of Education, Communication and Technology.” It contributes to a scholarly discussion that looks beyond what future media and technology can offer for education, and reflects on best practices and lessons learned from applying new media and technology in a wide range of fields. Scholars from educational technology, communication, and higher education share their research work in various formats such as empirical research, best-practice case studies, literature reviews, etc. The topics of the papers are divided into four main areas, including curriculum, pedagogy and instructional design; teaching and learning experiences with technology; online learning and open education resources; and communication and media. The book’s unique quality is its combination of perspectives and research work on communication, education and technology. Thus, it will encourage an interdisciplinary discourse and exchange concerning communication, new media, and educational practices.
Author: Georgeta Raţă
Publisher: Cambridge Scholars Publishing
ISBN: 144381797X
Category : Language Arts & Disciplines
Languages : en
Pages : 320
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Book Description
Language Education Today: Between Theory and Practice is a collection of essays that appeal to teachers of modern languages (almost exclusively English) regardless of the level of instruction. The essays deal with three main aspects of the opposition Linguistic Identity vs. Multilingualism: language education (mother tongue – Turkish, Kurdish, and Serbian; contact linguistics – the impact of Slavic and of German on modern Romanian; the opposition L1 vs. L2 – Arabic, Farsi, Urdu and Serbian vs. English; and contrastive studies – German and Macedonian); English language teaching and learning (English as a Foreign or Second Language taught to Serbian and Ruthenian students; English for Specific Purposes – Business English, Information Technology English, the English of hotel terminology, and the English of business media taught to Romanian students; English language teaching and assessing methods to Thai, Italian, Malaysian, and Croatian students; and the profile of the language teacher in the universities of the F.Y.R. of Macedonia and of Romania); and linguistic issues (with focus on some English word histories and on some English modal verbs, on French spelling and on some French verbs of animal communication, and on the Latin Plesiosauria Nomenclature).
Author:
Publisher:
ISBN: 9780900229664
Category : Broadcasting in education
Languages : en
Pages : 112
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Book Description
