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Author: Tamah Sherman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501506838
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.
Author: Tamah Sherman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501506838
Category : Language Arts & Disciplines
Languages : en
Pages : 380
Get Book
Book Description
This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.
Author: Tamah Sherman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501506757
Category : Language Arts & Disciplines
Languages : en
Pages : 380
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Book Description
This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions. The studies are divided into three thematic areas: ideologies and discourses on English in the business sphere, the management of English in business and organizational contexts, and English and other languages on local and international labor markets. It will be of interest to readers concerned with multilingualism in the economic sphere and the workplace and the interplay between macro and micro levels during the management of communication in organizations.
Author: Rana Tassabehji
Publisher: SAGE
ISBN: 1412933595
Category : Computers
Languages : en
Pages : 376
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Book Description
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
Author: University of Delhi
Publisher: Pearson Education India
ISBN: 9332500231
Category :
Languages : en
Pages : 449
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Book Description
Written from an Indian perspective, Business English prepares students for the emerging global business sector by making them aware of the need to adopt a sensitive approach towards business communication. Its unique pedagogical features include illustrations; practical guides; boxes with easy references; exhaustive examples that reflect the changing business world; charts and diagrams as value-addition to the text; and exercises to help in improving linguistic skills.
Author: Gretchen S. Hirsch
Publisher: Prometheus Books
ISBN: 1615923233
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
What''s the difference between ambiguous and ambivalent? When is it right to say he and I, and when is him and me correct? What''s the most important part of a voice mail message? What''s the one mistake that''s guaranteed to make an audience fall asleep during your presentation?Whether you''re the CEO of a conglomerate or an entry-level candidate preparing for an interview, how you speak has an effect on how you''re perceived. Grammar gaffes, incorrect word choices, inappropriate language, and inarticulate expression can peg you as both uneducated and unsophisticated. If you''re uncertain about how effectively you speak, business-communications expert Gretchen S. Hirsch has all the answers in this one comprehensive, amusing, and very useful book. Full of on-target tips and easy-to-navigate lists of frequently misused words, Talking Your Way to the Top is a quick, entertaining reference for any businessperson interested in becoming a more interesting and powerful speaker. It teaches you to recognize and avoid noxious nouns, vexing verbs, jarring jargon, wretched redundancies, and execrable euphemisms.Even better, Hirsch leads you every step of the way on the road to success. She gives you the words you need for job interviews; making contributions at company meetings; asking for more responsibility, promotions, and raises; giving speeches and making presentations; and chatting with your coworkers and potential clients at trade shows, cocktail parties, and company dinners.Whether you''re a recent college graduate, a middle manager, or a seasoned professional, you''ll find Talking Your Way to the Top to be warm, inviting, and sometimes downright amusing as it guides you through the perils and pleasures of the spoken word on your way up the corporate ladder.
Author:
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 108
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Book Description
Author: Bob Pearson
Publisher: John Wiley & Sons
ISBN: 111802303X
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
Author: J. H. Adam
Publisher: Longman Publishing Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This new edition of the Longman Dictionary of Business English is an up-to-date guide to the language of business and commerce. It provides definitions and examples of the terms used in buying and selling, in banking, finance, insurance and shipping - the language of commerce and economics textbooks, newspapers, journals, company reports and commercial law.
Author: IntroBooks
Publisher:
ISBN: 9781675160763
Category :
Languages : en
Pages : 57
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Book Description
English is one of the most common languages that is used by a majority of the people worldwide. In statistical terms, approximately 20% of the world's population uses the English language as their primary or secondary language. The word 'English' is derived from the word 'Anglisc' which means the speech of the Angles.English has found its use in conducting business, aviation, and computing overseas and in many other areas so that all the people can converse with each other through a common language. In the current times, the economy has started to become increasingly global because of which the usage of Business English has become highly important. Business English refers to the use of English language for conducting business. Business English lays its focus on the English skills that are necessary for one to possess in order to communicate within a global business environment. There are a variety of different subjects that are included within Business English such as Economics, Commerce, E-Commerce, Finance, HR, Insurance, IT, Law, Manufacturing, Marketing, Production, Stock Exchange, Trade, Transport, and many others.Within the field of conducting trade and business, Business English is used for providing training to the delegates, guidance, and counseling, boosting of morale, appreciating a well-done work, imparting instructions, giving the warning and for conveying suggestion, opinion, advice, request etcetera to the people.
Author: European Federation of National Institutions for Language. Conference
Publisher: Peter Lang
ISBN: 9783631588031
Category : Business communication
Languages : en
Pages : 214
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Book Description
The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.
