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Author: Sunil Gupta
Publisher: Harvard Business Press
ISBN: 1633692698
Category : Computers
Languages : en
Pages : 342
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Book Description
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Author: Sunil Gupta
Publisher: Harvard Business Press
ISBN: 1633692698
Category : Computers
Languages : en
Pages : 342
Get Book Here
Book Description
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Author: Gallup
Publisher:
ISBN: 9781595621054
Category :
Languages : en
Pages :
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Book Description
Author: Brian Tracy
Publisher: AMACOM/American Management Association
ISBN: 0814416896
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
In these tough economic times, everyone is expected to produce more with less. This book shows you how to achieve this.
Author: Brynne Kennedy
Publisher: McGraw Hill Professional
ISBN: 1260457281
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Capitalize on the radical new realities of artificial intelligence, changing demographics, and the explosion of the freelance economy In just a few short years, employee mobility will be an imperative for every business, as millions of jobs disappear practically overnight—victims of artificial intelligence and automation – and new jobs are created. The competition for talent will be fierce, and you’re going to have to make major changes in the ways you hire, manage, and retain top performers. Flat, Fluid, and Fast delivers the tactics and strategies you need to create a disruption-proof company during the talent mobility revolution. It walks you through the entire process, providing expert advice on new ways to: • Draw top talent to your company • Implement new training programs • Create employee mobility plans • Design innovative career paths for staff • Operate an adaptable organization for long-term success • Understand policies to support this new world of work across America Flat, Fluid, and Fast takes you beyond merely surviving the coming change. It equips you to seize the opportunities this change affords, to beat out the competition, and to become the dominant player in your industry. And, it equips everyone in America to understand the government policies that are needed to unleash growth, create new jobs and support all workers amid this radical new world of work. The talent mobility revolution is around the corner. Use this peerless resource to plan and build now—so when the workplace of tomorrow becomes the workplace of today, your company and career is already flat, fluid, and fast.
Author: Sarah Cook
Publisher: Kogan Page Publishers
ISBN: 0749449446
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Cook uses case studies to demonstrate how engaged employees assist the progress of their organization. She shows managers how to measure the level of their employees' engagement and increase staff participation.
Author: Richard Finnegan
Publisher: AMACOM
ISBN: 0814438636
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
An enthusiastic workforce translates into higher productivity and profitability with less turnover and absenteeism. Fully committed workers will give their all every day--and it's your job to make that happen. Employee engagement matters in a company. That is indisputable. And love it or hate it, still the best way to calculate just how engaged your company’s employees are, is the under-utilized employee engagement survey. But this shouldn’t just be busy work, nor should it be underestimated how important these scores are in predicting your company’s success. In Raise Your Team's Employee Engagement Score, a practical, researched-based playbook that's applicable to any type of business with staff, retention expert Richard Finnegan reveals and discusses in depth the keys to increasing employee engagement: Building trust with your team Implementing stay interviews Developing an employee value proposition Hiring employees are self-motivate Measuring progress and forecasting future engagement If you want to see real results in raising your employee engagement survey scores--at no cost--begin implementing the proven techniques in this book now.
Author: Jeff Hasen
Publisher: John Wiley & Sons
ISBN: 1118243269
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Author: Tracy Maylett
Publisher: Greenleaf Book Group
ISBN: 1626346186
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
In this new edition, based on new research and double the survey data, ENGAGEMENT MAGIC provides you with an expert approach to increasing workplace engagement. Discover how to engage employees (and yourself) more effectively. Most leaders understand that engaged employees are passionate about their jobs and deliver better results, and most of us know what it’s like to either be engaged or disengaged in a workplace where we spend most of our waking hours. Yet, most don’t understand how engagement really works. Maylett introduces you to the five MAGIC keys of employee engagement—Meaning, Autonomy, Growth, Impact, and Connection—and discusses how leaders can help employees achieve higher levels of engagement, while engaging ourselves in the journey as well. Learn tactics for increasing engagement at all levels of your organization. Based on the most extensive employee engagement survey database of its kind, ENGAGEMENT MAGIC incorporates organizational research with updated case studies, stories, and examples to present you with practical solutions for creating an extraordinary employee experience. In addition, Maylett provides a self-assessment, thought-provoking questions, and specific applications for individuals, managers, and organizations. Benefit from a psychological approach to fundamental business concepts. Based on data from over 32 million employee survey responses across 70 countries, ENGAGEMENT MAGIC combines principles of psychology and human motivation with solid business concepts, providing actionable advice for reducing attrition, encouraging initiative, and driving profitable growth at your organization.
Author: Mark Miller
Publisher: Berrett-Koehler Publishers
ISBN: 1523099895
Category : Business & Economics
Languages : en
Pages : 137
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Book Description
Learn how to create a workforce that’s more creative, more driven, and more enthusiastic about reaching company goals. Every great company has an engaged workforce, and nurturing a culture of engagement is at the heart of great leadership—employees who really care about their work, their coworkers, and the organization can supercharge a company’s success. But for many years, engagement has been suffering. Gallop reports that seventy percent of employees are not fully engaged on the job. Mark Miller draws on more than forty years of leadership experience to show leaders at all levels how to change the conversation and create real competitive advantage in the process. In the fourth book in Miller’s High Performance Series, CEO Blake Brown sets out to discover how to create the kind of workplace where everyone feels excited to come to work, passionate about what he or she brings to the company, and energized at the end of the day. It’s a journey that takes him literally all over the world—from Italy to Greece to Green Bay and more. What he discovers from the pages of history is as relevant as the evening news. Engagement unleashes untapped potential buried deep within the hearts of your people. An engaged workforce is more creative, more driven, and more enthusiastic about reaching company goals. If you put the lessons in this book to work, your people will never look at work, or their leaders, the same way again. “Virtually anything is possible if enough people care…Win the Heart will show you how to ensure they do!” —Scott Harrison, New York Times–bestselling author of Thirst “Win the Heart is an easy, entertaining, and engaging read with simple yet powerful reminders of our role as leaders. I couldn’t put it down! If you want something magical to happen in your organization, read and apply the ideas in this book.” —Dina Dwyer-Owens, brand ambassador and former CEO, Neighborly “Win the Heart: easy to read, profoundly simple, rock solid! Mark Miller has written another classic!” —Bobb Biehl, executive mentor and author “Win the Heart is a must-read for any leader at any level! In your hands, you hold a brilliant roadmap that breaks down how to make choices as a leader to overcome the “just a job” mentality and catapult your organization to new heights.” —Simon T. Bailey, breakthrough strategist
Author: Paul R. Niven
Publisher: John Wiley & Sons
ISBN: 1119252393
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Everything you need to implement Objectives and Key Results (OKRs) effectively Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this book provides a one-stop resource for organizations looking to quantify qualitative goals and ensure each team focuses their efforts to make measureable progress on their most important goals. You’ll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what’s possible, build their goal-setting muscles and achieve results that reflect their full potential. From the basic framework to a detailed dissection of best practices, this informative guide walks you through real-world implementations to help you get the most out of OKRs. OKRs help employees work together, focus effort, and drive the organization forward. Key results are used to define what it means to achieve broad, qualitative goals, and imperatives like “do it better” are transformed into clear, measureable markers. From the framework’s inception in the 1980s to its popularity in today’s hyper-competitive environment, OKRs make work more engaging and feature frequent feedback cycles that enable workers to see the progress they make at work each and every day. This book shows you everything you need to know to implement OKRs effectively. Understand the basics of OKRs and their day-to-day use Learn how to gain the executive support critical to a successful implementation Maintain an effective program with key assessment tips Tailor the OKRs framework to your organization’s needs Objectives and Key Results is your key resource for designing, planning, implementing, and maintaining your OKRs program for sustainable company-wide success.
