Engage to Win PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Engage to Win PDF full book. Access full book title Engage to Win by Steve Lucas. Download full books in PDF and EPUB format.
Author: Steve Lucas
Publisher: Greenleaf Book Group
ISBN: 162634499X
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: Steve Lucas
Publisher: Greenleaf Book Group
ISBN: 162634499X
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!
Author: David MacLeod
Publisher: Pearson Education
ISBN: 9780273703945
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
Look around your business. Are your people committed to your goals? Or are they merely complying with them? Imagine how much further you could go if everyone knew where they were going and actually wanted to get there ... It’s just common sense that the more committed people are to their work, the more they’re going to put in and the more your business will get out. The evidence bears this out: engagement levels predict profitability. But how do you make sure people are on board? The Extra Mile shows you how to achieve that extra competitive edge by harnessing the commitment of your people, and engaging them with your aims. The Extra Mile is the result of four years of research into engagement by a joint team from Cass Business School and Towers Perrin. This ambitious and wide ranging project drew on the results of various studies and surveys which together totalled 33 million respondents. These hard-hitting statistics were supplemented by more than 50 in-depth interviews with executives and leaders drawn from a variety of business sectors. You will hear from some of them in their own words in this compelling book which distils the results of the research and the interviews into a compelling and engaging read that will make managers think again about how to get their teams to go that all-important extra mile.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Ray Anthony
Publisher: McGraw Hill Professional
ISBN: 0071816631
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
WOW ANY AUDIENCE WITH THE WORLD'S GREATEST COMMUNICATION TOOL Ditch your tired old slides, drop those boring bullet points--and start reimagining your presentations for absolutely stunning results! Killer Presentations with Your iPad shows you how to open the ears, eyes--and minds--of your audience and keep them highly engaged from beginning to end. "A must-read for everyone who wants to be at the leading edge of the mobile revolution." -- Gerhard Gschwandtner, CEO, Selling Power "There are two ways of spreading light . . . to be the candle, or the mirror that reflects it. This book combines both. Buy the book and learn how to brilliantly light up your audiences." -- Michael Michalko, bestselling author of Thinkertoys "Packed with powerfully imaginative ideas, new techniques, and competition-beating strategies that will give more compelling, riveting, and most importantly, winning presentations!" -- Dan Poynter, Editor, Global Speakers NewsBrief "Priceless information, ideas, strategies, and tips on how to greatly amplify the power of what you're delivering, especially using the iPad along with our iPresent app to become the ultimate Killer Presenter." --Phil Lenton , Founder and CEO, iPresent
Author: Dr. Sheryl G. Ziegler
Publisher: HarperCollins
ISBN: 0062683705
Category : Social Science
Languages : en
Pages : 293
Get Book Here
Book Description
The ultimate must-read handbook for the modern mother: a practical, and positive tool to help free women from the debilitating notion of being the "perfect mom," filled with funny and all too relatable true-life stories and realistic suggestions to stop the burnout cycle, and protect our kids from the damage burnout can cause. Moms, do you feel tired? Overwhelmed? Have you continually put off the things you need to do for you? Do you feel like it’s all worth it because your kids are happy? Are you "over" being a mother? If you answered yes to these questions, you’re not alone. Parents today want to create the ideal childhood for their children. Women strive to be the picture-perfect Pinterest mother that looks amazing, hosts the best birthday parties in town, posts the most "liked" photos, and serves delicious, nutritious home-cooked meals in her neat, organized home after ferrying the kids to school and a host of extracurricular activities on time. This drive, while noble, can also be destructive, causing stress and anxiety that leads to "mommy burnout." Psychologist and family counselor Dr. Sheryl Ziegler is well-versed in the stress that moms face, and the burden of guilt they carry because they often feel like they aren’t doing enough for their kids’ happiness. A mother of three herself, Dr. Z—as she’s affectionately known by her many patients—recognizes and understands that modern moms are all too often plagued by exhaustion, failure, isolation, self-doubt, and a general lack of self-love, and their families are also feeling the effects, too. Over the last nineteen years working with families and children, Dr. Z has devised a prescriptive program for addressing "mommy burnout"—teaching moms that they can learn to re-energize themselves and still feel good about their families and their lives. In this warm and empathetic guide, she examines this modern epidemic among mothers who put their children’s happiness above their own, and offers empowering, proven solutions for alleviating this condition, saving marriages and keeping kids happy in the process.
Author: Denise Lopez
Publisher: Independently Published
ISBN: 9781793814111
Category :
Languages : en
Pages : 380
Get Book Here
Book Description
Do your employees drag themselves into work (reluctantly!) every day? Do you wish they were engaged and passionate about their jobs, driven to achieve your department's and organization's goals? Motivate your team now with an information-packed practical guide to inspiring your team to win at work.This book features -A 7-step strategy for managers who want to INSPIRE their team members to higher engagement and performance. -Practical tips, tools and examples that can be adapted for various situations.-A distillation of our knowledge and experiences from decades of consulting, coaching and training employees at all levels. -Academic research in management and psychology; and best practices from leading organizations and consulting firms.-Even though the book is aimed at managers/leaders, it can also be useful for individual employees who want to enhance their own engagement at work.
Author: Steven M. Constantino
Publisher: Corwin Press
ISBN: 1506328857
Category : Education
Languages : en
Pages : 234
Get Book Here
Book Description
Reach beyond theory and engage every family in student success Family engagement increases student achievement but how do schools connect with families who don’t participate yet? Educators can easily become frustrated trying to reach the disconnected and often fall back to engaging the already engaged. Is it possible to win over everyone? Discover how to move beyond theory to change your culture for better family engagement and student achievement. Through practical steps, reflections, and case studies, you will discover and address: How and where family engagement breaks down, and How to create a truly inviting culture for successful community and family partnerships
Author: Philippe Crinelli
Publisher: AuthorHouse
ISBN: 1504999339
Category : Self-Help
Languages : en
Pages : 161
Get Book Here
Book Description
Imagine that you step onto a boat cruising to a tropical island. Sweet coconuts, shiny lagoons, white sandy beaches... But to your surprise, day after day, you realize that the air is getting colder and colder, until you find out on a freezing morning, that, instead of tropical birds, resting on coconut palms, you have a flock of penguins staring at you on an immaculate white iceberg...! What happened? Was the Purpose of the trip unclear? Were the Processes applied to drive the boat inefficient? Were the People on board ineffective? Was the captain a liar? Or was it that you, as the Pilot of your life, left it up to other people to make what matters most to you a reality?... Isnt that how our lives sometimes end up looking as we drift through our roles? We want a lagoon and we end up with an iceberg... What are we going to do then? Be a victim and whine? Passively adapt to the cold? Consider that an iceberg isnt that bad after all? Or engage as the true Pilot of our life and set it back on track? Which attitudes do we need to develop to ensure that well achieve the results that we want? What do we need to make the systems we share with others effective - teams, organizations, families? What does it cost to be an Engaged Pilot?
Author: Jonathan Cassie
Publisher: ASCD
ISBN: 1416623035
Category : Education
Languages : en
Pages : 195
Get Book Here
Book Description
In this lively and practical book, seasoned educator Jonathan Cassie shines a spotlight on gamification, an instructional approach that's revolutionizing K–12 education. Games are well known for their ability to inspire persistence. The best ones feature meaningful choices that have lasting consequences, reward experimentation, provide a like-minded community of players, and gently punish failure and encourage risk-taking behavior. Players feel challenged, but not overwhelmed. A gamified lesson bears these same hallmarks. It is explicitly gamelike in its design and fosters perseverance, creativity, and resilience. Students build knowledge through experimentation and then apply what they've learned to fuel further exploration at higher levels of understanding. In this book, Cassie covers What happens to student learning when it is gamified. Why you might want to gamify instruction for your students. The process for gamifying both your classroom and your lessons. If you want to see your students engaged, motivated, and excited about learning, join Jonathan Cassie on a journey that will add a powerful new set of ideas and practices to your teaching toolkit. The gamified classroom—an exciting new frontier of 21st century learning—awaits you and your students. Will you answer the call?
Author: Teresa Amabile
Publisher: Harvard Business Press
ISBN: 1422142736
Category : Business & Economics
Languages : en
Pages : 270
Get Book Here
Book Description
What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly. As Teresa Amabile and Steven Kramer explain in The Progress Principle, seemingly mundane workday events can make or break employees’ inner work lives. But it’s forward momentum in meaningful work—progress—that creates the best inner work lives. Through rigorous analysis of nearly 12,000 diary entries provided by 238 employees in 7 companies, the authors explain how managers can foster progress and enhance inner work life every day. The book shows how to remove obstacles to progress, including meaningless tasks and toxic relationships. It also explains how to activate two forces that enable progress: (1) catalysts—events that directly facilitate project work, such as clear goals and autonomy—and (2) nourishers—interpersonal events that uplift workers, including encouragement and demonstrations of respect and collegiality. Brimming with honest examples from the companies studied, The Progress Principle equips aspiring and seasoned leaders alike with the insights they need to maximize their people’s performance.
