Author: Blanche Garcia
Publisher: B.Garcia Designs Incorporated
ISBN: 9780692793886
Category :
Languages : en
Pages :
Book Description
Empowered Design is about creating the life you are meant to live starting from the inside out. Design is all-encompassing; from creating a passionate plan for life, to your personal space supporting your energy. Let's face it, Designers are like therapists and we are the go-to people for our clients, not only for style but for life advice. Well, it takes hard work and determination to live your best life! Design has been my life for over twenty years, and I realized that designing the life we are meant to live is connected to the space we live in. My book is about creating a passionate plan that will start with figuring out what direction will empower you and not drain you. It's important to understand the difference between the white noise that creates fear, and the fear that tells you that you're on the right track. Fear doesn't scream at you, it whispers most of the time. Everyone is afraid of anything worth doing, but how you react to that fear can be a game changer. One way that I can tell the difference between the two is if I were to imagine I was given the same opportunity that I was afraid of, except this time I was guaranteed that I could not fail. Would you still want to do it? You see, knowing the difference between how your feelings and your body reacts to different situations is at the core of fine tuning your barometer. You can't make the right decisions if you don't know the difference between the feeling of the right road or the wrong road. It seems so simple, but you would be surprised at how much people make decisions that they think are right, but really, they just chose the less scary and easy route. I'm not inventing the wheel, but I am infusing a lot of old world knowledge and common sense with my own stories of how I moved past obstacles, and how I'm still pushing past the obstacles that get in my way. I think that it's really easy to let the experiences in your life define your life. When life gives you obstacles, you need to use them as your own stepping stones. I am a fusion of Interior Design and Energy Design, and so my book will be a fusion of the two, that make up what I call Empowered Design. Now most of us know what Interior Design is, but I'm sure you're wondering what in God's name Energy Design is. And no I'm not referring to "GREEN" or Energy Efficient Design. I refer to Energy Design as the Designing of the emotional and non-physical space that surrounds you or that affects you on a daily basis. It's about taking your emotional pulse so that you can make choices that will build you up, and not bring you down. This calls for self-awareness, where you step away from yourself enough to be the watcher instead of the reactor. I have made a commitment to live my life on purpose, and I believe that I can show readers that there are no boundaries to achieving great personal success. It looks different to all of us and it's what makes your space and your journey unique. The life we are all meant to live is as much about how you feel, to what your space looks like when you wake up in the morning. It's as simple as if your house is cluttered then your brain feels cluttered. So I ask you, does your space feel authentic and does it support who you are? But I guess a better question to ask yourself is "Does your life feel authentic to who you are and who you want to be?" If the answer isn't a hard "YES" then we've got work to do!
Empowered Design
Author: Blanche Garcia
Publisher: B.Garcia Designs Incorporated
ISBN: 9780692793886
Category :
Languages : en
Pages :
Book Description
Empowered Design is about creating the life you are meant to live starting from the inside out. Design is all-encompassing; from creating a passionate plan for life, to your personal space supporting your energy. Let's face it, Designers are like therapists and we are the go-to people for our clients, not only for style but for life advice. Well, it takes hard work and determination to live your best life! Design has been my life for over twenty years, and I realized that designing the life we are meant to live is connected to the space we live in. My book is about creating a passionate plan that will start with figuring out what direction will empower you and not drain you. It's important to understand the difference between the white noise that creates fear, and the fear that tells you that you're on the right track. Fear doesn't scream at you, it whispers most of the time. Everyone is afraid of anything worth doing, but how you react to that fear can be a game changer. One way that I can tell the difference between the two is if I were to imagine I was given the same opportunity that I was afraid of, except this time I was guaranteed that I could not fail. Would you still want to do it? You see, knowing the difference between how your feelings and your body reacts to different situations is at the core of fine tuning your barometer. You can't make the right decisions if you don't know the difference between the feeling of the right road or the wrong road. It seems so simple, but you would be surprised at how much people make decisions that they think are right, but really, they just chose the less scary and easy route. I'm not inventing the wheel, but I am infusing a lot of old world knowledge and common sense with my own stories of how I moved past obstacles, and how I'm still pushing past the obstacles that get in my way. I think that it's really easy to let the experiences in your life define your life. When life gives you obstacles, you need to use them as your own stepping stones. I am a fusion of Interior Design and Energy Design, and so my book will be a fusion of the two, that make up what I call Empowered Design. Now most of us know what Interior Design is, but I'm sure you're wondering what in God's name Energy Design is. And no I'm not referring to "GREEN" or Energy Efficient Design. I refer to Energy Design as the Designing of the emotional and non-physical space that surrounds you or that affects you on a daily basis. It's about taking your emotional pulse so that you can make choices that will build you up, and not bring you down. This calls for self-awareness, where you step away from yourself enough to be the watcher instead of the reactor. I have made a commitment to live my life on purpose, and I believe that I can show readers that there are no boundaries to achieving great personal success. It looks different to all of us and it's what makes your space and your journey unique. The life we are all meant to live is as much about how you feel, to what your space looks like when you wake up in the morning. It's as simple as if your house is cluttered then your brain feels cluttered. So I ask you, does your space feel authentic and does it support who you are? But I guess a better question to ask yourself is "Does your life feel authentic to who you are and who you want to be?" If the answer isn't a hard "YES" then we've got work to do!
Publisher: B.Garcia Designs Incorporated
ISBN: 9780692793886
Category :
Languages : en
Pages :
Book Description
Empowered Design is about creating the life you are meant to live starting from the inside out. Design is all-encompassing; from creating a passionate plan for life, to your personal space supporting your energy. Let's face it, Designers are like therapists and we are the go-to people for our clients, not only for style but for life advice. Well, it takes hard work and determination to live your best life! Design has been my life for over twenty years, and I realized that designing the life we are meant to live is connected to the space we live in. My book is about creating a passionate plan that will start with figuring out what direction will empower you and not drain you. It's important to understand the difference between the white noise that creates fear, and the fear that tells you that you're on the right track. Fear doesn't scream at you, it whispers most of the time. Everyone is afraid of anything worth doing, but how you react to that fear can be a game changer. One way that I can tell the difference between the two is if I were to imagine I was given the same opportunity that I was afraid of, except this time I was guaranteed that I could not fail. Would you still want to do it? You see, knowing the difference between how your feelings and your body reacts to different situations is at the core of fine tuning your barometer. You can't make the right decisions if you don't know the difference between the feeling of the right road or the wrong road. It seems so simple, but you would be surprised at how much people make decisions that they think are right, but really, they just chose the less scary and easy route. I'm not inventing the wheel, but I am infusing a lot of old world knowledge and common sense with my own stories of how I moved past obstacles, and how I'm still pushing past the obstacles that get in my way. I think that it's really easy to let the experiences in your life define your life. When life gives you obstacles, you need to use them as your own stepping stones. I am a fusion of Interior Design and Energy Design, and so my book will be a fusion of the two, that make up what I call Empowered Design. Now most of us know what Interior Design is, but I'm sure you're wondering what in God's name Energy Design is. And no I'm not referring to "GREEN" or Energy Efficient Design. I refer to Energy Design as the Designing of the emotional and non-physical space that surrounds you or that affects you on a daily basis. It's about taking your emotional pulse so that you can make choices that will build you up, and not bring you down. This calls for self-awareness, where you step away from yourself enough to be the watcher instead of the reactor. I have made a commitment to live my life on purpose, and I believe that I can show readers that there are no boundaries to achieving great personal success. It looks different to all of us and it's what makes your space and your journey unique. The life we are all meant to live is as much about how you feel, to what your space looks like when you wake up in the morning. It's as simple as if your house is cluttered then your brain feels cluttered. So I ask you, does your space feel authentic and does it support who you are? But I guess a better question to ask yourself is "Does your life feel authentic to who you are and who you want to be?" If the answer isn't a hard "YES" then we've got work to do!
Design Revolution
Author: Emily Pilloton
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 310
Book Description
A good long tradition. Design can change the world. Water. Well-being. Energy. Education. Mobility. Food. Play. Enterprise.
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 310
Book Description
A good long tradition. Design can change the world. Water. Well-being. Energy. Education. Mobility. Food. Play. Enterprise.
EMPOWERED
Author: Marty Cagan
Publisher: John Wiley & Sons
ISBN: 1119691257
Category : Business & Economics
Languages : en
Pages : 435
Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Publisher: John Wiley & Sons
ISBN: 1119691257
Category : Business & Economics
Languages : en
Pages : 435
Book Description
"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Leader By Design
Author: Colleen Callander
Publisher: Major Street Publishing
ISBN: 0648980391
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The inspirational true story of former Sportsgirl CEO Colleen Callander's rise to the top and her lessons for those looking to step up.Before we can lead anyone else, we need to be leading in our own lives.In Leader by Design, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers.She also aims to inspire organisations to embrace a new era of leadership - one that leads with kindness, trust and authenticity and one that has more women at the helm.A wife, mother of three, and chronic high-achiever, Colleen left school at the age of 16 and became state manager of a national retail brand within a few short years. She went on to become a top female CEO - but not before she almost threw in the towel, burdened under the crushing weight of burnout.Colleen held the role of CEO for 13 years, over which time her mission was to empower, engage, inspire and allow people to bring their best selves to work each day. This book is part autobiography, sharing Colleen's life journey (including how her upbringing shaped the women and leader she is today), and it is part guide/pocket mentor, full of actionable tips, advice, actions and insights to help women step into their confidence and lead with purpose.Each chapter shares insights and tips, is thought-provoking, and will empower and inspire all women who, no matter at what stage they are in on their leadership journey in business or in life, to believe that the best is yet to come. Leader By Design will ignite the courage and confidence to believe in your own superpower and believe in and embrace the positive influence that women can have on the world today through the way we lead. Perfect for job seekers, new graduates, and experienced professionals, this practical, invaluable guide will have you prepared, ready and positioned for career success.
Publisher: Major Street Publishing
ISBN: 0648980391
Category : Business & Economics
Languages : en
Pages : 272
Book Description
The inspirational true story of former Sportsgirl CEO Colleen Callander's rise to the top and her lessons for those looking to step up.Before we can lead anyone else, we need to be leading in our own lives.In Leader by Design, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers.She also aims to inspire organisations to embrace a new era of leadership - one that leads with kindness, trust and authenticity and one that has more women at the helm.A wife, mother of three, and chronic high-achiever, Colleen left school at the age of 16 and became state manager of a national retail brand within a few short years. She went on to become a top female CEO - but not before she almost threw in the towel, burdened under the crushing weight of burnout.Colleen held the role of CEO for 13 years, over which time her mission was to empower, engage, inspire and allow people to bring their best selves to work each day. This book is part autobiography, sharing Colleen's life journey (including how her upbringing shaped the women and leader she is today), and it is part guide/pocket mentor, full of actionable tips, advice, actions and insights to help women step into their confidence and lead with purpose.Each chapter shares insights and tips, is thought-provoking, and will empower and inspire all women who, no matter at what stage they are in on their leadership journey in business or in life, to believe that the best is yet to come. Leader By Design will ignite the courage and confidence to believe in your own superpower and believe in and embrace the positive influence that women can have on the world today through the way we lead. Perfect for job seekers, new graduates, and experienced professionals, this practical, invaluable guide will have you prepared, ready and positioned for career success.
Empowered
Author: Catherine Parks
Publisher: B&H Publishing Group
ISBN: 1535934603
Category : Juvenile Nonfiction
Languages : en
Pages : 208
Book Description
Through the inspiring stories of eleven faithful women, Empowered will show girls that God is the true source of their power, strength, and purpose in life. In the pages of this book, girls will encounter women they may never have heard of and will learn some of the character traits that go along with the Christian walk. But they will also encounter a God who is faithful to complete the work He has begun in them. The stories in Empowered are about faithful women, but even more about a steadfast God. Girls don't have to do the things these women have done to live a life of purpose; by making a direct connection to their daily lives, readers will have a bigger and a more personal view of their Father and His love for them. The same God who was faithful to give Corrie ten Boom the love she needed to forgive her prison guard can help girls love the unlovable bullies at school. The love for Jesus that compelled Sophie Scholl to sacrifice her life for a higher cause can empower a young girl who sees injustice in the world around her. In a culture where the youth see value in terms of Instagram likes and viral videos, the life of Pandita Ramabai will show the value of humble worship. Empowered flips the popular idea of what it means to be a strong girl on its head, showing that real power comes from our loving Father through His Son and removing the pressure girls may feel to conquer the world on their own.
Publisher: B&H Publishing Group
ISBN: 1535934603
Category : Juvenile Nonfiction
Languages : en
Pages : 208
Book Description
Through the inspiring stories of eleven faithful women, Empowered will show girls that God is the true source of their power, strength, and purpose in life. In the pages of this book, girls will encounter women they may never have heard of and will learn some of the character traits that go along with the Christian walk. But they will also encounter a God who is faithful to complete the work He has begun in them. The stories in Empowered are about faithful women, but even more about a steadfast God. Girls don't have to do the things these women have done to live a life of purpose; by making a direct connection to their daily lives, readers will have a bigger and a more personal view of their Father and His love for them. The same God who was faithful to give Corrie ten Boom the love she needed to forgive her prison guard can help girls love the unlovable bullies at school. The love for Jesus that compelled Sophie Scholl to sacrifice her life for a higher cause can empower a young girl who sees injustice in the world around her. In a culture where the youth see value in terms of Instagram likes and viral videos, the life of Pandita Ramabai will show the value of humble worship. Empowered flips the popular idea of what it means to be a strong girl on its head, showing that real power comes from our loving Father through His Son and removing the pressure girls may feel to conquer the world on their own.
The Design Thinking Life Playbook
Author: Michael Lewrick
Publisher: John Wiley & Sons
ISBN: 1119682258
Category : Business & Economics
Languages : en
Pages : 263
Book Description
The Design Thinking Life Playbook is for anyone who wants to have a fulfilling and joyful future. Its for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively. Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better. Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.
Publisher: John Wiley & Sons
ISBN: 1119682258
Category : Business & Economics
Languages : en
Pages : 263
Book Description
The Design Thinking Life Playbook is for anyone who wants to have a fulfilling and joyful future. Its for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively. Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better. Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.
Design It!
Author: Michael Keeling
Publisher: Pragmatic Bookshelf
ISBN: 1680503448
Category : Computers
Languages : en
Pages : 449
Book Description
Don't engineer by coincidence-design it like you mean it! Filled with practical techniques, Design It! is the perfect introduction to software architecture for programmers who are ready to grow their design skills. Lead your team as a software architect, ask the right stakeholders the right questions, explore design options, and help your team implement a system that promotes the right -ilities. Share your design decisions, facilitate collaborative design workshops that are fast, effective, and fun-and develop more awesome software! With dozens of design methods, examples, and practical know-how, Design It! shows you how to become a software architect. Walk through the core concepts every architect must know, discover how to apply them, and learn a variety of skills that will make you a better programmer, leader, and designer. Uncover the big ideas behind software architecture and gain confidence working on projects big and small. Plan, design, implement, and evaluate software architectures and collaborate with your team, stakeholders, and other architects. Identify the right stakeholders and understand their needs, dig for architecturally significant requirements, write amazing quality attribute scenarios, and make confident decisions. Choose technologies based on their architectural impact, facilitate architecture-centric design workshops, and evaluate architectures using lightweight, effective methods. Write lean architecture descriptions people love to read. Run an architecture design studio, implement the architecture you've designed, and grow your team's architectural knowledge. Good design requires good communication. Talk about your software architecture with stakeholders using whiteboards, documents, and code, and apply architecture-focused design methods in your day-to-day practice. Hands-on exercises, real-world scenarios, and practical team-based decision-making tools will get everyone on board and give you the experience you need to become a confident software architect.
Publisher: Pragmatic Bookshelf
ISBN: 1680503448
Category : Computers
Languages : en
Pages : 449
Book Description
Don't engineer by coincidence-design it like you mean it! Filled with practical techniques, Design It! is the perfect introduction to software architecture for programmers who are ready to grow their design skills. Lead your team as a software architect, ask the right stakeholders the right questions, explore design options, and help your team implement a system that promotes the right -ilities. Share your design decisions, facilitate collaborative design workshops that are fast, effective, and fun-and develop more awesome software! With dozens of design methods, examples, and practical know-how, Design It! shows you how to become a software architect. Walk through the core concepts every architect must know, discover how to apply them, and learn a variety of skills that will make you a better programmer, leader, and designer. Uncover the big ideas behind software architecture and gain confidence working on projects big and small. Plan, design, implement, and evaluate software architectures and collaborate with your team, stakeholders, and other architects. Identify the right stakeholders and understand their needs, dig for architecturally significant requirements, write amazing quality attribute scenarios, and make confident decisions. Choose technologies based on their architectural impact, facilitate architecture-centric design workshops, and evaluate architectures using lightweight, effective methods. Write lean architecture descriptions people love to read. Run an architecture design studio, implement the architecture you've designed, and grow your team's architectural knowledge. Good design requires good communication. Talk about your software architecture with stakeholders using whiteboards, documents, and code, and apply architecture-focused design methods in your day-to-day practice. Hands-on exercises, real-world scenarios, and practical team-based decision-making tools will get everyone on board and give you the experience you need to become a confident software architect.
Building For Everyone
Author: Annie Jean-Baptiste
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Publisher: John Wiley & Sons
ISBN: 1119646235
Category : Business & Economics
Languages : en
Pages : 278
Book Description
Diversity and Inclusion to build better products from the front lines at Google Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn’t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic “why” has been firmly established, but what about the “how?” How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps. This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability. Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more. Understand the research the Product Inclusion team drove to back up their practices Learn the “ABCs of Product Inclusion” to build inclusion into your organization’s culture Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities. Read case studies to see how product inclusion works across industries and learn what doesn't work. Building For Everyone will show you how to infuse your business processes with inclusive design. You’ll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.
Engagement by Design
Author: Douglas Fisher
Publisher: Corwin Press
ISBN: 1506394469
Category : Education
Languages : en
Pages : 193
Book Description
The focus of this book is to provide teachers with the tools to cultivate engaged learners, which includes developing healthy relationships with their students, based on research suggesting that positive teacher-student relationships improve achievement.
Publisher: Corwin Press
ISBN: 1506394469
Category : Education
Languages : en
Pages : 193
Book Description
The focus of this book is to provide teachers with the tools to cultivate engaged learners, which includes developing healthy relationships with their students, based on research suggesting that positive teacher-student relationships improve achievement.
Creative Strategy and the Business of Design
Author: Douglas Davis
Publisher: Simon and Schuster
ISBN: 1440341559
Category : Design
Languages : en
Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Publisher: Simon and Schuster
ISBN: 1440341559
Category : Design
Languages : en
Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.