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Author: Jochen Strähle
Publisher: BoD – Books on Demand
ISBN: 3734758211
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Author: Jochen Strähle
Publisher: BoD – Books on Demand
ISBN: 3734758211
Category : Business & Economics
Languages : en
Pages : 390
Get Book Here
Book Description
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Author: Jochen Strähle
Publisher: Springer
ISBN: 9811024405
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Author: Jochen Strähle
Publisher: Springer
ISBN: 9811056374
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Author: Pui-Sze Chow
Publisher: Springer
ISBN: 9811070075
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Author: Peter Bug
Publisher: Springer Nature
ISBN: 981139542X
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores. The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Author: Eva Illouz
Publisher: Routledge
ISBN: 1351810596
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self. Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.
Author: Gertraud Koch
Publisher: Campus Verlag
ISBN: 359339894X
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Covers the processes of commodification of emotion about now reach into all areas of labor processes, extending even to private life and intimate relationships. This title takes concepts to study the diversity of this economic intrusion into family, education, and nursing in the service sector as well as into corporate management.
Author: Daye Hwang
Publisher: Selfpassage
ISBN: 9789198404722
Category :
Languages : en
Pages : 148
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Book Description
Fashion is the experience of pleasure we take in the gamble of dress. It is an emotional phenomenon that is embodied and intimately connected to biological processes in the body, our cognition, and in resonance with embodied social dynamics. The fashion industry taps into the excitement and pleasure we feel in our bodies when being admired and adored by our peers. If we are unpack fashion as a gamble, sustainable fashion is not restricted to garments and their environmental impact, but we can radically reimagine how to play the game of fashion. What if the task of clothing designers is to design a new game that facilitates new social-emotional relationships between players? In this book, von Busch and Hwang offer a theoretical framework to reimagine fashion through affective and embodied perspectives on play and gambling, and through this move put experience as the foundation of understanding of fashion as a socially embodied phenomenon.
Author: Andrew McStay
Publisher: SAGE
ISBN: 1526451328
Category : Language Arts & Disciplines
Languages : en
Pages : 249
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Book Description
Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots and calls for a more critical approach to the rollout of emotional AI in public and private spheres.
Author: The Dalai Lama
Publisher: Macmillan
ISBN: 1429941529
Category : Psychology
Languages : en
Pages : 288
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Book Description
Two leading thinkers engage in a landmark conversation about human emotions and the pursuit of psychological fulfillment At their first meeting, a remarkable bond was sparked between His Holiness the Dalai Lama, one of the world's most revered spiritual leaders, and the psychologist Paul Ekman, whose groundbreaking work helped to define the science of emotions. Now these two luminaries share their thinking about science and spirituality, the bonds between East and West, and the nature and quality of our emotional lives. In this unparalleled series of conversations, the Dalai Lama and Ekman prod and push toward answers to the central questions of emotional experience. What are the sources of hate and compassion? Should a person extend her compassion to a torturer—and would that even be biologically possible? What does science reveal about the benefits of Buddhist meditation, and can Buddhism improve through engagement with the scientific method? As they come to grips with these issues, they invite us to join them in an unfiltered view of two great traditions and two great minds. Accompanied by commentaries on the findings of emotion research and the teachings of Buddhism, their interplay—amusing, challenging, eye-opening, and moving—guides us on a transformative journey in the understanding of emotions.
