Elsevier's Dictionary of Advertising PDF Download
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Author: S.G. Manoilova
Publisher: Elsevier Science
ISBN: 9780444506917
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
Author: S.G. Manoilova
Publisher: Elsevier Science
ISBN: 9780444506917
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.
Author: S. G. Manoilova
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Fioretta. Benedetto Mattia
Publisher: Elsevier
ISBN: 0080544134
Category : Language Arts & Disciplines
Languages : en
Pages : 742
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Book Description
The dictionary contains an alphabetical listing of approximately 30,000 (thirty thousand) acronyms, initialisms, abbreviations and symbols covering approximately 2,000 fields and subfields ranging from Pelagic Ecology to Anthrax Disease, Artificial Organs to Alternative Cancer Therapies, Age-related Disorders to Auditory Brainstem Implants, Educational Web Sites to Biodefense, Biomedical Gerontology to Brain Development, Cochlear Implants to Cellular Phones, Constructed Viruses to Copper Metabolism, Drug Discovery Programs to Drug-resistant Strains, Eugenics to Epigenetics, Epilepsy Drugs to Fertility Research, Genetically Modified Foods/Crops to Futuristic Cars, Genetic Therapies to Glycobiology, Herbicide-tolerant Crops to Heritable Disorders, Human Chronobiology to Human gene Therapies, Immunization Programs to Lunar Research, Liver Transplantation to Microchip Technology, Mitochondrial Aging to Molecular Gerontology, Neurodegenerative Diseases to Neuropsychology of Aging, Neurosurgery to Next Generation Programs, Obesity Research to Prion Diseases, Quantum Cryptography to Reemerging Diseases, Retinal Degeneration to Rice Genome Research, Social Anthropology to Software Development, Synchrotron Research to Vaccine Developments, Remote Ultrasound Diagnostics to Water Protection, Entomology to Chemical Terrorism and hundreds of others, as well as abbreviations/acronyms/initialisms relating to European Community and U.S., Japanese and International Programs/Projects/Initiatives from year 2000 up to 2010 as well as World Bank Programs.
Author: Arthur Asa Berger
Publisher: Routledge
ISBN: 1315430525
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
Author: Laurence Urdang
Publisher:
ISBN:
Category :
Languages : en
Pages : 209
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Book Description
Author: Boris Pawlenka
Publisher:
ISBN: 9783871509421
Category : Advertising
Languages : de
Pages : 568
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Book Description
Author: Boris Avraamovich Trakhtenbrot
Publisher: North-Holland
ISBN:
Category : Computers
Languages : en
Pages : 346
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Book Description
Author: Jack G. Wiechmann
Publisher: N T C Business Books
ISBN: 9780844234861
Category : Advertising
Languages : en
Pages : 0
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Book Description
Author: Wolfgang J. Koschnick
Publisher: French & European Publications
ISBN: 9780828800969
Category : Business & Economics
Languages : de
Pages :
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Book Description
Author: Murray Wrobel
Publisher: Elsevier
ISBN: 008048882X
Category : Science
Languages : en
Pages : 868
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Book Description
This authoritative dictionary has been compiled with the aim of giving an overview of the English, German, French and Italian names of mammals. The Basic Table contains, in alphabetical order, the scientific names of families, genera, species and sub-species and synonyms with the identified names detailed in all four languages. These are given in the singular for species and sub-species and in the plural for other terms. The synonyms and subspecies are offered in detail. The editor offers numerous alternative spellings of vernacular names. This dictionary is an outstanding guide for every researcher in mammalogy.
