Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Elgar Encyclopedia of Consumer Behavior
Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Encyclopedia of Sport Management
Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Elgar Encyclopedia of Services
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755
Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755
Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Handbook of Developments in Consumer Behaviour
Author: G. R. Foxall
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
Elgar Encyclopedia of Pricing
Author: Andreas Hinterhuber
Publisher: Edward Elgar Publishing
ISBN: 9781035307302
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes. This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets. Key Features: Incorporates a wealth of data, methodologies and references Examines traditional pricing concepts alongside emerging trends 65 distinct entries written by leading academics and pricing experts Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management
Publisher: Edward Elgar Publishing
ISBN: 9781035307302
Category : Business & Economics
Languages : en
Pages : 0
Book Description
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This Encyclopedia helps the reader optimize pricing operations and develop effective strategies in a business landscape where pricing decisions are pivotal. Authors use strategic, psychological, cultural, financial, technological, ethical and legal perspectives, covering cross-cultural dimensions to aid businesses operating in diverse markets. Crucially, the Encyclopedia highlights how pricing influences consumer behavior, shapes market dynamics, and drives business outcomes. This comprehensive Encyclopedia is a vital read for scholars in the dynamic fields of pricing, business analytics, marketing, strategic management, behavioral and experimental economics, economic psychology, finance and industrial economics. The Encyclopedia is conceived as an indispensable reference work for all pricing and marketing managers worldwide, both in B2B and in B2C markets. Key Features: Incorporates a wealth of data, methodologies and references Examines traditional pricing concepts alongside emerging trends 65 distinct entries written by leading academics and pricing experts Combines empirical research with real-world case studies to provide unparalleled guidance in navigating the intricate world of pricing strategy and management
Elgar Encyclopedia of Corporate Communication
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
The Elgar Companion to Consumer Research and Economic Psychology
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN: 1843768704
Category : Business & Economics
Languages : en
Pages : 671
Book Description
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Publisher: Edward Elgar Publishing
ISBN: 1843768704
Category : Business & Economics
Languages : en
Pages : 671
Book Description
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Advanced Introduction to Consumer Behavior Analysis
Author: Gordon Foxall
Publisher:
ISBN: 9781784716943
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Publisher:
ISBN: 9781784716943
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Elgar Encyclopedia of Pricing
Author: Andreas Hinterhuber
Publisher: Edward Elgar Publishing
ISBN: 1035307316
Category : Business & Economics
Languages : en
Pages : 373
Book Description
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Publisher: Edward Elgar Publishing
ISBN: 1035307316
Category : Business & Economics
Languages : en
Pages : 373
Book Description
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Elgar Encyclopedia of Environmental Sociology
Author: Christine Overdevest
Publisher: Edward Elgar Publishing
ISBN: 1803921048
Category : Nature
Languages : en
Pages : 581
Book Description
The Elgar Encyclopedia of Environmental Sociology serves as a repository of insight on the complex interactions, challenges and potential solutions that characterize our shared ecological reality. Presenting innovative thinking on a comprehensive range of topics, expert scholars, researchers, and practitioners illuminate the nuances, complexities and diverse perspectives that define the continually evolving field of environmental sociology.
Publisher: Edward Elgar Publishing
ISBN: 1803921048
Category : Nature
Languages : en
Pages : 581
Book Description
The Elgar Encyclopedia of Environmental Sociology serves as a repository of insight on the complex interactions, challenges and potential solutions that characterize our shared ecological reality. Presenting innovative thinking on a comprehensive range of topics, expert scholars, researchers, and practitioners illuminate the nuances, complexities and diverse perspectives that define the continually evolving field of environmental sociology.