Elgar Encyclopedia of Consumer Behavior PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Elgar Encyclopedia of Consumer Behavior PDF full book. Access full book title Elgar Encyclopedia of Consumer Behavior by Johanna Gollnhofer. Download full books in PDF and EPUB format.
Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
Get Book Here
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Author: Johanna Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 1803926279
Category : Business & Economics
Languages : en
Pages : 329
Get Book Here
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments.
Author: Johanna F. Gollnhofer
Publisher: Edward Elgar Publishing
ISBN: 9781803926261
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies
Author: Pedersen, Paul M.
Publisher: Edward Elgar Publishing
ISBN: 1800883285
Category : Sports & Recreation
Languages : en
Pages : 560
Get Book Here
Book Description
Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.
Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1802202595
Category : Business & Economics
Languages : en
Pages : 755
Get Book Here
Book Description
The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open Access chapters.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
Get Book Here
Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Andreas Hinterhuber
Publisher: Edward Elgar Publishing
ISBN: 1035307316
Category : Business & Economics
Languages : en
Pages : 373
Get Book Here
Book Description
The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing.
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
ISBN: 1843768704
Category : Business & Economics
Languages : en
Pages : 671
Get Book Here
Book Description
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
Author: Christine Overdevest
Publisher: Edward Elgar Publishing
ISBN: 1803921048
Category : Nature
Languages : en
Pages : 581
Get Book Here
Book Description
The Elgar Encyclopedia of Environmental Sociology serves as a repository of insight on the complex interactions, challenges and potential solutions that characterize our shared ecological reality. Presenting innovative thinking on a comprehensive range of topics, expert scholars, researchers, and practitioners illuminate the nuances, complexities and diverse perspectives that define the continually evolving field of environmental sociology.
Author: Louis-Philippe Rochon
Publisher: Edward Elgar Publishing
ISBN: 1788973933
Category : Business & Economics
Languages : en
Pages : 475
Get Book Here
Book Description
This Encyclopedia is an invaluable reference book for post-Keynesian and heterodox economics. It consists of 300 entries, written by 180 different authors. The volume includes entries on key concepts of interest to post-Keynesians as well as descriptions of some of the seminal books in the post-Keynesian tradition. It will interest both students and scholars of heterodox economics, as well as policy makers around the world looking for a better alternative to mainstream economic policies at national and international levels in the aftermath of the global financial crisis that burst in 2008 and the COVID-19 pandemic crisis that began in 2020.
Author: P. Matthijs Bal
Publisher: Edward Elgar Publishing
ISBN: 1803921765
Category : Psychology
Languages : en
Pages : 783
Get Book Here
Book Description
In this comprehensive Encyclopedia, Matthijs Bal brings together over 190 international experts to present fresh perspectives on key concepts, theories and research in organizational psychology. Entries cover central topics in the field, such as performance and work family balance, as well as upcoming and underrepresented areas such as decolonization, authenticity and playful work. This title contains one or more Open Access entries.
