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Author: Alex Boese
Publisher: Pan Macmillan
ISBN: 075222686X
Category : Science
Languages : en
Pages : 299
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Book Description
Discover a world of outrageous experiments with the Sunday Times top ten bestseller, Elephants on Acid. Guided by Alex Boese's engaging storytelling, unearth answers to questions that have tickled your curious mind – from the unusual to the hilariously absurd. 'Excellent accounts of some of the most important and interesting experiments in biology and psychology' – Simon Singh, author of The Code Book A riveting look at historical experiments that challenge conventional thinking: If left to their own devices, would babies instinctively choose a well-balanced diet? - Discover the secret of how to sleep on planes - Which really tastes better in a blind tasting - Coke or Pepsi? - Would your dog run to fetch help if you fell down a disused mineshaft? - What would happen if you gave an elephant the largest ever single dose of LSD? Elephants on Acid humorously delves into these and more, delivering a unique blend of popular psychology and historical science – a fascinating insight into the bizarre world of scientific experiments.
Author: Alex Boese
Publisher: Pan Macmillan
ISBN: 075222686X
Category : Science
Languages : en
Pages : 299
Get Book Here
Book Description
Discover a world of outrageous experiments with the Sunday Times top ten bestseller, Elephants on Acid. Guided by Alex Boese's engaging storytelling, unearth answers to questions that have tickled your curious mind – from the unusual to the hilariously absurd. 'Excellent accounts of some of the most important and interesting experiments in biology and psychology' – Simon Singh, author of The Code Book A riveting look at historical experiments that challenge conventional thinking: If left to their own devices, would babies instinctively choose a well-balanced diet? - Discover the secret of how to sleep on planes - Which really tastes better in a blind tasting - Coke or Pepsi? - Would your dog run to fetch help if you fell down a disused mineshaft? - What would happen if you gave an elephant the largest ever single dose of LSD? Elephants on Acid humorously delves into these and more, delivering a unique blend of popular psychology and historical science – a fascinating insight into the bizarre world of scientific experiments.
Author: Alex Boese
Publisher: Houghton Mifflin Harcourt
ISBN: 9780156030830
Category : History
Languages : en
Pages : 292
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Book Description
In a world of lip synching, breast implants, and staged reality shows, it's hard to know the real from the fake. Now "hoaxpert" Boese offers the essential field guide to today's "Misinformation Age."
Author: Alex Boese
Publisher: Boxtree
ISBN: 174303928X
Category : Science
Languages : en
Pages : 368
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Book Description
Benjamin Franklin was a pioneering scientist, leader of the Enlightenment and founding father of the USA. But perhaps less well known is that he was also the first person to use artificial respiration to revive an electric shock victim. Odder still, it was actually mouth-to-beak resuscitation on a hen that he himself had shocked. Welcome to some of the most weird and wonderful experiments ever conducted in the name of science. Packed full of eccentric characters, irrational obsessions and extreme experiments, Electrified Sheep is the long-awaited follow-up to the bestselling Elephants on Acid. Watch as scientists attempt to blow up the moon, wince at the doctor who performs a self-appendectomy - and catch the faint whiff of singed wool from an electrified sheep.
Author: Allan H. Ropper
Publisher: Macmillan + ORM
ISBN: 125003499X
Category : Biography & Autobiography
Languages : en
Pages : 257
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Book Description
A Harvard neurologist’s “gripping” account of his day-to-day work that “rarely falls into jargon and always keeps the narrative lively and engaging” (Kirkus Reviews, starred review). Tell the doctor where it hurts—it sounds simple enough, unless the problem affects the very organ that produces awareness and generates speech. What is it like to try to heal the body when the mind is under attack? In this book, Dr. Allan H. Ropper and Brian David Burrell take us behind the scenes at Harvard Medical School’s neurology unit to show how a seasoned diagnostician faces down bizarre, life-altering afflictions. Like Alice in Wonderland, Dr. Ropper inhabits a world where absurdities abound: • A figure skater whose body has become a ticking time bomb • A salesman who drives around and around a traffic rotary, unable to get off • A college quarterback who can’t stop calling the same play • A child molester who, after falling on the ice, is left with a brain that is very much dead inside a body that is very much alive • A mother of two young girls, diagnosed with ALS, who has to decide whether a life locked inside her own head is worth living How does one begin to treat such cases, to counsel people whose lives may be changed forever? How does one train the next generation of clinicians to deal with the moral and medical aspects of brain disease? Dr. Ropper and his colleague answer these questions by taking the reader into a rarefied world where lives and minds hang in the balance. “Entertaining . . . Like an episode of the popular television series House, the book presents mysterious medical cases . . . In the hands of a lesser writer, this book might have been nothing more than a collection of colorful tales about the many ways a human brain can break down. But Dr. Ropper and Mr. Burrell manage to tell a more profound story about the value of men over machines.” —The New York Times Book Review “A captivating stroll through the concepts and realities of neurological science.” —Publishers Weekly “A must-read . . . each chapter reads like a detective story . . . This is medical writing at its best; in the tradition of Rouche, Lewis Thomas, and Oliver Sacks.” —V. S. Ramachandran, New York Times–bestselling author of The Tell-Tale Brain
Author: Cynthia J. Moss
Publisher: University of Chicago Press
ISBN: 0226542238
Category : Nature
Languages : en
Pages : 401
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Book Description
Elephants have fascinated humans for millennia. Aristotle wrote of them with awe and Hannibal used them in warfare. This book is the summation of what's been learned from the Amboseli Elephant Research Project (AERP) - the longest continuously running elephant research project in the world.
Author: Howard R. Moskowitz Ph.D
Publisher: Pearson Education
ISBN: 0132716399
Category :
Languages : en
Pages : 341
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Book Description
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
Author: Alex Boese
Publisher: Orion Media
ISBN: 9780752864266
Category : Fraud
Languages : en
Pages : 273
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Book Description
What is it that gives us such delight in hoaxing the gullible?The April Fool perpetrated by Burger King who advertised they were to produce left-handed hamburgers for the 32 million left-handed Americans. They were inundated with eager buyers...The famous BBC TV 'Spaghetti Tree' hoax...The outrage caused by Taco Bell's announcement that they had purchased the Liberty Bell and henceforth it would be known as the 'Taco Liberty Bell' ... Taken from the website www.museumofhoaxes.com this is a hilarious collection of hoaxes which proves just how gullible human beings are.
Author: Albert Hofmann
Publisher: Multidisciplinary Association for Psychedelic Studies
ISBN: 9780979862229
Category : Body, Mind & Spirit
Languages : en
Pages : 224
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Book Description
This is the story of LSD told by a concerned yet hopeful father, organic chemist Albert Hofmann, Ph.D. He traces LSD's path from a promising psychiatric research medicine to a recreational drug sparking hysteria and prohibition. In LSD: My Problem Child, we follow Dr. Hofmann's trek across Mexico to discover sacred plants related to LSD, and listen in as he corresponds with other notable figures about his remarkable discovery. Underlying it all is Dr. Hofmann's powerful conclusion that mystical experiences may be our planet's best hope for survival. Whether induced by LSD, meditation, or arising spontaneously, such experiences help us to comprehend "the wonder, the mystery of the divine, in the microcosm of the atom, in the macrocosm of the spiral nebula, in the seeds of plants, in the body and soul of people." More than sixty years after the birth of Albert Hofmann's problem child, his vision of its true potential is more relevant, and more needed, than ever.
Author: Alex Boese
Publisher: Pan
ISBN: 9781509860524
Category : Science
Languages : en
Pages : 0
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Book Description
What if we're living inside a black hole? What if we've already found extraterrestrial life? What if the dinosaurs died in a nuclear war? What if Jesus Christ was actually a mushroom? Psychedelic Apes delves into the curious scientific subculture of weird theories. Thoroughly bizarre and contrary to the established norm, these ideas are often vehemently rejected by the intellectual community. From the creation of the universe to the evolution of humans, the birth of civilization right through to our more recent past, Psychedelic Apes explores some of the craziest ideas from science and history and shows that, sometimes, even the weirdest theories may be proved true.
Author: Shyam Wuppuluri
Publisher:
ISBN: 9783030921934
Category :
Languages : en
Pages : 0
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Book Description
This highly interdisciplinary book, covering more than six fields, from philosophy and sciences all the way up to the humanities and with contributions from eminent authors, addresses the interplay between content and context, reductionism and holism and their meeting point: the notion of emergence. Much of today's science is reductionist (bottom-up); in other words, behaviour on one level is explained by reducing it to components on a lower level. Chemistry is reduced to atoms, ecosystems are explained in terms of DNA and proteins, etc. This approach fails quickly since we can't cannot extrapolate to the properties of atoms solely from Schrödinger's equation, nor figure out protein folding from an amino acid sequence or obtain the phenotype of an organism from its genotype. An alternative approach to this is holism (top-down). Consider an ecosystem or an organism as a whole: seek patterns on the same scale. Model a galaxy not as 400 billion-point masses (stars) but as an object in its own right with its own properties (spiral, elliptic). Or a hurricane as a structured form of moist air and water vapour. Reductionism is largely about content, whereas holistic models are more attuned to context. Reductionism (content) and holism (context) are not opposing philosophies - in fact, they work best in tandem. Join us on a journey to understand the multifaceted dialectic concerning this duo and how they shape the foundations of sciences and humanities, our thoughts and, the very nature of reality itself.
