Electrical Retailing PDF Download
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Author:
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ISBN:
Category : Electric apparatus and appliances
Languages : en
Pages : 100
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Book Description
Author:
Publisher:
ISBN:
Category : Electric apparatus and appliances
Languages : en
Pages : 100
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Book Description
Author:
Publisher:
ISBN:
Category : Electronic apparatus and appliances
Languages : en
Pages : 648
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Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 788
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Author:
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ISBN:
Category : Electric apparatus and appliances
Languages : en
Pages : 512
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Author:
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ISBN:
Category :
Languages : en
Pages : 676
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Author:
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ISBN:
Category : Electrical engineering
Languages : en
Pages : 1184
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Author: Michael Jary
Publisher: Springer
ISBN: 1349143782
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands. The authors argue that this is changing the consumer goods industry. To meet these new challenges, the book sets out action plans and examines branding strategies in a number of different market sectors. It also uses analysis and case-studies from around the world, particularly the USA, Europe and Japan.
Author:
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Category : Electrical engineering
Languages : en
Pages : 632
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Author:
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ISBN:
Category : Engineering
Languages : en
Pages : 1346
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Author:
Publisher:
ISBN:
Category : Electrical engineering
Languages : en
Pages : 726
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Book Description
