Author: Francisco Benjamín Cobo Quesada
Publisher:
ISBN: 9788496768536
Category :
Languages : es
Pages : 363

Get Book Here

Book Description

Author: Francisco Benjamín Cobo Quesada
Publisher:
ISBN: 9788415908203
Category :
Languages : es
Pages : 371

Get Book Here

Book Description

Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686

Get Book Here

Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111

Get Book Here

Book Description

Author: Philip Kotler
Publisher: Grupo Planeta (GBS)
ISBN: 9788498750508
Category : Business & Economics
Languages : es
Pages : 236

Get Book Here

Book Description
Estos tiempos de caos no son una aberración, sino la nueva cara de la normalidad. La crisis económica no es más que una oscilación dentro de la era de las turbulencias en la que vivimos. Un mundo que acaba con aquellos que no están preparados, pero que premia a los que sí lo están, a aquellas empresas que tienen la habilidad para anticiparse con rapidez y responder de forma eficaz a las potenciales amenazas que puedan surgir.Se suceden en el libro ejemplos de empresas resilientes que navegan con éxito por las turbulencias, así como casos de bancarrotas y empresas desaparecidas que fueron incapaces de afrontar el caos que se les venía encima.El libro incluye, también, un sistema que le permitirá minimizar la vulnerabilidad y aprovechar las oportunidades. Un novedoso método cuyo propósito es renovar el sistema de gestión para épocas de caos. Incluye, por ejemplo: • Detección de las fuentes de la turbulencia a través del desarrollo de un sistema de alerta temprana.• Respuesta al caos mediante la construcción de escenarios clave. • Selección de estrategia en función de la priorización del escenario y de la actitud ante el riesgo.Práctico y convincente, La ciencia del caos es una lectura imprescindible para líderes empresariales que luchan por sobrevivir a la tormenta económica actual, al tiempo que buscan ser prósperos en las inevitables turbulencias del mañana.

Author: Marcos Fava Neves
Publisher: Routledge
ISBN: 0415626390
Category : Business & Economics
Languages : en
Pages : 194

Get Book Here

Book Description
This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.

Author: Remondes, Jorge
Publisher: IGI Global
ISBN: 1668491486
Category : Business & Economics
Languages : en
Pages : 323

Get Book Here

Book Description
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

Author: Dagoberto Páramo Morales
Publisher: Lulu.com
ISBN: 1291523677
Category : Business & Economics
Languages : es
Pages : 159

Get Book Here

Book Description
Este libro es fruto de un trabajo de investigación sobre la contribución que han desarrollado las tiendas de barrio a la economía nacional colombiana.

Author: Santos, José Duarte
Publisher: IGI Global
ISBN: 1668455250
Category : Business & Economics
Languages : en
Pages : 332

Get Book Here

Book Description
It is well understood that many business operations are evolving to fit within the mold of society’s technological advancement. This is no different for marketing. While there are indicators proving the evolution of marketing, there are still many questions that must be addressed when examining the changes made to the field: whether this evolution will force new tactics, whether it will be reduced to technological tools, and more. These questions must be answered in order to allow organizations to be more customer-oriented and competitive. Promoting Organizational Performance Through 5G and Agile Marketing provides knowledge and skills to allow readers the ability to understand the evolution and trends of marketing, as well as its implications in organizations and customer relationships. It consolidates concepts introduced in recent years and examines possible opportunities to broaden the breadth of marketing, demonstrating its interdisciplinarity. Covering topics such as loyalty programs, brand attachment, and purchase intention, this premier reference source is an excellent resource for business leaders and executives, brand managers, IT managers, marketers, communications professionals, students and faculty of higher education, librarians, researchers, and academicians.

Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520719
Category : Business & Economics
Languages : en
Pages : 434

Get Book Here

Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.