Author: Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 98
Book Description
Author: Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 98
Book Description
Publicidad contagiosa
Author: Silvia SiveraPublisher: Editorial UOC
ISBN: 8491161414
Category : Business & Economics
Languages : en
Pages : 192
Book Description
El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Sacroeconomía
Author: Charles EisensteinPublisher: North Atlantic Books
ISBN: 1583948848
Category : Political Science
Languages : en
Pages : 577
Book Description
Sacroeconomía analiza la historia del dinero desde las antiguas economías del obsequio hasta el capitalismo moderno, revelando hasta qué punto el sistema monetario ha contribuido a la alienación, la competencia y la escasez, ha destruido el sentimiento de comunidad y ha obligado al crecimiento ilimitado. Estas tendencias han llegado a su extremo hoy en día. Sin embargo, tras su derrumbe podríamos hallar una gran oportunidad para acometer la transición hacia un modo de ser más interconectado, ecológico y sostenible. Este libro trata de la transformación que deberá experimentar —y que ya experimenta— el sistema monetario para encarnar dicha transición. Sacroeconomía ofrece una síntesis amplia que integra teoría, políticas y prácticas, y examina conceptos vanguardistas de la Nueva Economía, entre ellos la moneda de interés negativo, la moneda local, la economía basada en los recursos, las economías del obsequio y la restauración del procomún. El autor, Charles Eisenstein, sopesa también las dimensiones personales de esta transición, dirigiéndose a quienes aspiran a un “modo de subsistencia correcto” y a vivir en consonancia con sus ideales en un mundo aparentemente gobernado por el dinero. Recurriendo a una larga tradición de pensamiento económico convencional y no convencional, Sacroeconomía presenta una visión original a la vez que sensata, radical a la vez que moderada; una visión de creciente relevancia ante la crisis, cada vez más profunda, de nuestra civilización.
Go Pro
Author: Eric WorrePublisher:
ISBN: 9780988667907
Category : Multilevel marketing
Languages : en
Pages : 149
Book Description
Over twenty years ago, Worre began focusing on developing the skills to become a network marketing expert. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to create the life of your dreams. He shows you how to find prospects, present your product, help them become customers or distributors, and much more.
Revista de Fomento Social
Author: Publisher:
ISBN:
Category : Christian sociology
Languages : es
Pages : 604
Book Description
Quantum Marketing
Author: Raja RajamannarPublisher: HarperCollins Leadership
ISBN: 1400224039
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Privatization and the New Medical Pluralism
Author: Anita CharyPublisher: Lexington Books
ISBN: 1498505384
Category : Health & Fitness
Languages : en
Pages : 227
Book Description
Privatization and the New Medical Pluralism is the first collection of its kind to explore the contemporary terrain of healthcare in Guatemala through reflective ethnography. This volume offers a nuanced portrait of the effects of healthcare privatization for indigenous Maya people, who have historically endured numerous disparities in health and healthcare access. The collection provides an updated understanding of medical pluralism, which concerns not only the tensions and exchanges between ethnomedicine and biomedicine that have historically shaped Maya people’s experiences of health, but also the multiple competing biomedical institutions that have emerged in a highly privatized, market-driven environment of care. The contributors examine the macro-structural and micro-level implications of the proliferation of non-governmental organizations, private fee-for-service clinics, and new pharmaceuticals against the backdrop of a deteriorating public health system. In this environment, health seekers encounter new challenges and opportunities, relationships between the public, private, and civil sectors transform, and new forms of inequality in access to healthcare abound. This volume connects these themes to critical studies of global and public health, exposing the strictures and apertures of healthcare privatization for marginalized populations in Guatemala.
Subject Headings for School and Public Libraries
Author: Joanna F. FountainPublisher: Bloomsbury Publishing USA
ISBN: 1610692314
Category : Language Arts & Disciplines
Languages : en
Pages : 487
Book Description
For public and school libraries, this resource reflects recent changes in Library of Congress subject headings and authority files, and provides bilingual information essential to reference librarians and catalogers serving Spanish speakers. Libraries must provide better access to their collections for all users, including Spanish-language materials. The American Library Association has recognized this increasing need. Subject Headings for School and Public Libraries: Bilingual Fourth Edition is the only resource available that provides both authorized and reference entries in English and Spanish. A first-check source for the most frequently used headings needed in school and public libraries, this book incorporates thousands of new and revised entries to assist in applying LCSH and CSH headings. Of the approximately 30,000 headings listed, most include cross-references, and all of the cross-reference terms are translated. MARC21 tags are included for all authorized entries to simplify entering them into computerized catalogs, while indexes to all headings and free-floating subdivisions are provided in translation from Spanish to English. This book gives librarians access to accurate translations of the subject terms printed in books published and cataloged in English-speaking countriesinvaluable information in settings with Spanish-speaking patrons.
Keep Reading Giving Rise
Author: Manuel J. Borja-VillelPublisher:
ISBN:
Category : Installations (Art)
Languages : en
Pages : 228
Book Description
In the framework of the exhibition 'Rogelio López Cuenca. Keep Reading, Giving Rise', the artist's first retrospective, his main preoccupations are surveyed through five core themes: Collaborations, Poetic Expansion, City and Avant-garde, New World Order and Artistic Expansion. The show concludes with the installation Islas (Islands), produced exclusively for the exhibition, whereby López Cuenca sets forth a critical re-reading of texts and historical etchings related to the 'discovery' of America. Exhibition: Museo Nacional Reina Sofia, Madrid, Spain (02.04.-26.08.2019).
COMO GANAR DINERO CON TU PROPIO NEGOCIO EN CASA
Author: Raymundo RamirezPublisher: Raymundo Ramirez
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 58
Book Description
Con la reciente recesión económica, muchas personas han perdido sus empleos y muchas más continúan perdiéndolo en los recortes que han llevado acabo muchas compañías. Tal vez no ha sido crucial para muchas personas ganar dinero adicional estableciendo un negocio en casa. Un negocio en casa puede ser una alternativa interesante de ganar dinero mientras que a la vez te encuentras en casa para cubrir otras actividades. Cuando vas a iniciar cualquier clase de negocio es muy importante evaluar en que tipo de negocio te vas a meter. La ventaja principal de un negocio en casa es, que es simple y no necesariamente requiere gran inversión de capital para empezar. Es muy diferente a cuando estas solicitando un empleo, donde el empleador te exige que tengas experiencia previa para poder emplearte. Con un negocio desde casa, nadie te va exigir ninguna clase de experiencia.
