EL MARKETING DE MANERA SENCILLA. La guía práctica sobre las estrategias básicas de mercadotecnia profesional y orientación comercial PDF Download
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Author: Stefano Calicchio
Publisher: Stefano Calicchio
ISBN: 8892541870
Category : Business & Economics
Languages : es
Pages : 104
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Book Description
¿Qué es y cómo funciona el marketing? ¿Cuáles son las mejores estrategias que permiten encontrar a los clientes y afianzarlos? ¿Cómo hay que estudiar a la competencia, convirtiéndose en líder del mercado? Este libro reúne todos los conocimientos necesarios para responder a todas y más preguntas mediante soluciones que permiten formar un sistema mercadotécnico eficaz. El objetivo de esta guía consiste en proporcionarle todas aquellas herramientas que le brindarán la oportunidad de construir un propio sistema de marketing: un requisito fundamental de la globalización mundial actual. Mediante el análisis de las mejores estrategias, del estudio de la competencia, de la gestión del Marketing Mix y de la realización del plan de marketing, podrá descubrir todos los conocimientos necesarios para organizar, planificar y gestionar la mercadotecnia de su negocio. Toda esta información, sencilla y accesible, le ayudará a adquirir rápidamente los fundamentos de esta disciplina; por lo tanto, no pierda tiempo leyendo textos de miles de páginas y disfrute de un libro que puede darle todo lo que está buscando a un precio inmejorable.
Author: Stefano Calicchio
Publisher: Stefano Calicchio
ISBN: 8892541870
Category : Business & Economics
Languages : es
Pages : 104
Get Book Here
Book Description
¿Qué es y cómo funciona el marketing? ¿Cuáles son las mejores estrategias que permiten encontrar a los clientes y afianzarlos? ¿Cómo hay que estudiar a la competencia, convirtiéndose en líder del mercado? Este libro reúne todos los conocimientos necesarios para responder a todas y más preguntas mediante soluciones que permiten formar un sistema mercadotécnico eficaz. El objetivo de esta guía consiste en proporcionarle todas aquellas herramientas que le brindarán la oportunidad de construir un propio sistema de marketing: un requisito fundamental de la globalización mundial actual. Mediante el análisis de las mejores estrategias, del estudio de la competencia, de la gestión del Marketing Mix y de la realización del plan de marketing, podrá descubrir todos los conocimientos necesarios para organizar, planificar y gestionar la mercadotecnia de su negocio. Toda esta información, sencilla y accesible, le ayudará a adquirir rápidamente los fundamentos de esta disciplina; por lo tanto, no pierda tiempo leyendo textos de miles de páginas y disfrute de un libro que puede darle todo lo que está buscando a un precio inmejorable.
Author: Kenneth Train
Publisher: MIT Press
ISBN: 9780262200554
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
This book addresses two significant research areas in an interdependent fashion. It is first of all a comprehensive but concise text that covers the recently developed and widely applicable methods of qualitative choice analysis, illustrating the general theory through simulation models of automobile demand and use. It is also a detailed study of automobile demand and use, presenting forecasts based on these powerful new techniques. The book develops the general principles that underlie qualitative choice models that are now being applied in numerous fields in addition to transportation, such as housing, labor, energy, communications, and criminology. The general form, derivation, and estimation of qualitative choice models are explained, and the major models - logit, probit, and GEV - are discussed in detail. And continuous/discrete models are introduced. In these, qualitative choice methods and standard regression techniques are combined to analyze situations that neither alone can accurately forecast. Summarizing previous research on auto demand, the book shows how qualitative choice methods can be used by applying them to specific auto-related decisions as the aggregate of individuals' choices. The simulation model that is constructed is a significant improvement over older models, and should prove more useful to agencies and organizations requiring accurate forecasting of auto demand and use for planning and policy development. The book concludes with an actual case study based on a model designed for the investigations of the California Energy Commission. Kenneth Train is Visiting Associate Professor in Economics at the University of California, Berkeley, and Director of Economic Research at Cambridge Systematics, Inc., also in Berkeley. Qualitative Choice Analysisis included in The MIT Press Transportation Studies Series, edited by Marvin L. Manheim.
Author: Fred R. David
Publisher: Prentice Hall
ISBN: 9780136015703
Category : Business planning
Languages : en
Pages : 0
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Book Description
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author: Kenneth Train
Publisher: Mit Press
ISBN: 9780262200844
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Optimal Regulation addresses the central issue of regulatory economics - how toregulate firms in a way that induces them to produce and price "optimally." It synthesizes the majorfindings of an extensive theoretical literature on what constitutes optimality in various situationsand which regulatory mechanisms can be used to achieve it. It is the first text to provide aunified, modern, and nontechnical treatment of the field.The book includes models for regulatingoptimal output, tariffs, and surplus subsidy schemes, and presents all of the material graphically,with clear explanations of often highly technical topics.Kenneth E. Train is Associate AdjunctProfessor in the Department of Economics and Graduate School of Public Policy at the University ofCalifornia, Berkeley. He is also Principal of the firm Cambridge Systematics.Topics include: Thecost structure of natural monopoly (economies of scale and scope). Characterization of firstandsecond-best optimality. Surplus subsidy schemes for attaining first-best optimality. Ramsey pricesand the Vogelsang-Finsinger mechanism for attaining them. Time-ofuse (TOU) prices and Riordan'smechanisms for attaining the optimal TOU prices' Multipart and self-selecting tariffs, and Sibley'smethod for using self-selecting tariffs to achieve optimality. The Averch-Johnson model of howrate-of-return regulation induces inefficiencies. Analysis of regulation based on the firm's returnon Output, costs, or sales. Price-cap regulation. Regulatory treatment of uncertainty and its impacton the firm's behavior. Methods of attaining optimality without direct regulation (contestability,auctioning the monopoly franchise.)
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
ISBN: 1564844684
Category : Education
Languages : en
Pages : 123
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Book Description
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Author: Graeme Turner
Publisher: Cambridge University Press
ISBN: 9780521794862
Category : Biography & Autobiography
Languages : en
Pages : 214
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Book Description
The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.
Author: Dimitrios Buhalis
Publisher: Channel View Publications
ISBN: 1845411609
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales
Author: Mario Cimoli
Publisher: Routledge
ISBN: 1136547169
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.
Author: Anthony Pym
Publisher: Routledge
ISBN: 1317934318
Category : Language Arts & Disciplines
Languages : en
Pages : 192
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Book Description
Exploring Translation Theories presents a comprehensive analysis of the core contemporary paradigms of Western translation theory. The book covers theories of equivalence, purpose, description, uncertainty, localization, and cultural translation. This second edition adds coverage on new translation technologies, volunteer translators, non-lineal logic, mediation, Asian languages, and research on translators’ cognitive processes. Readers are encouraged to explore the various theories and consider their strengths, weaknesses, and implications for translation practice. The book concludes with a survey of the way translation is used as a model in postmodern cultural studies and sociologies, extending its scope beyond traditional Western notions. Features in each chapter include: An introduction outlining the main points, key concepts and illustrative examples. Examples drawn from a range of languages, although knowledge of no language other than English is assumed. Discussion points and suggested classroom activities. A chapter summary. This comprehensive and engaging book is ideal both for self-study and as a textbook for Translation theory courses within Translation Studies, Comparative Literature and Applied Linguistics.
Author: Ning Zhong
Publisher: Springer
ISBN: 354039592X
Category : Computers
Languages : en
Pages : 721
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Book Description
This volume contains the papers selected for presentation at the 14th International Symposium on Methodologies for Intelligent Systems, ISMIS 2003, held in Maebashi City, Japan, 28–31 October, 2003. The symposium was organized by the Maebashi Institute of Technology in co-operation with the Japanese Society for Artificial Intelligence. It was sponsored by the Maebashi Institute of Technology, Maebashi Convention Bureau, Maebashi City Government, Gunma Prefecture Government, US AFOSR/AOARD, the Web Intelligence Consortium (Japan), Gunma Information Service Industry Association, and Ryomo Systems Co., Ltd. ISMIS is a conference series that was started in 1986 in Knoxville, Tennessee. Since then it has been held in Charlotte (North Carolina), Knoxville (Tennessee), Turin (Italy), Trondheim (Norway), Warsaw (Poland), Zakopane (Poland), and Lyon (France). The program committee selected the following major areas for ISMIS 2003: active media human-computer interaction, autonomic and evolutionary computation, intelligent agent technology, intelligent information retrieval, intelligent information systems, knowledge representation and integration, knowledge discovery and data mining, logic for artificial intelligence, soft computing, and Web intelligence.
