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El don de la escritura. Comunicar con estilo profesional

Author: VIVANCO CERVERO, VERONICA
Publisher: Ediciones Paraninfo, S.A.
ISBN: 8428331731
Category : Social Science
Languages : es
Pages : 188

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Book Description
El despegue que está experimentando el español en los últimos años le hace merecedor de recibir mayor atención como lengua de comunicación profesional en la difusión de sus lenguajes específicos en el marco internacional. Por tal motivo, este libro enfoca de modo sucinto las técnicas de redacción en español en la escritura general y profesional, ya que la última forma parte del quehacer laboral del día a día. Con un lenguaje sencillo ilustrado con ejemplos, los focos de atención del libro son la aplicación de las pautas de claridad, precisión y brevedad en la articulación de la comunicación escrita; la estructura de la oración, el párrafo y el texto; la correspondencia tradicional y la base tecnológica; y, la elaboración de proyectos, informes , resúmenes, artículos y mensajes instruccionales y publicitarios.

Developing Writing Skills in Spanish

Author: Javier Muñoz-Basols
Publisher: Routledge
ISBN: 0415590825
Category : Foreign Language Study
Languages : en
Pages : 379

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Book Description
Developing Writing Skills in Spanish is designed to be used as a classroom text, self study material, or simply as a resource on writing. It provides intermediate and advanced level students of Spanish with the necessary skills to become competent and confident writers in the Spanish language.

Zama

Author: Antonio Di Benedetto
Publisher: New York Review of Books
ISBN: 1590177355
Category : Fiction
Languages : en
Pages : 225

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Book Description
An NYRB Classics Original First published in 1956, Zama is now universally recognized as one of the masterpieces of modern Argentine and Spanish-language literature. Written in a style that is both precise and sumptuous, weirdly archaic and powerfully novel, Zama takes place in the last decade of the eighteenth century and describes the solitary, suspended existence of Don Diego de Zama, a highly placed servant of the Spanish crown who has been posted to Asunción, the capital of remote Paraguay. There, eaten up by pride, lust, petty grudges, and paranoid fantasies, he does as little as he possibly can while plotting his eventual transfer to Buenos Aires, where everything about his hopeless existence will, he is confident, be miraculously transformed and made good. Don Diego’s slow, nightmarish slide into the abyss is not just a tale of one man’s perdition but an exploration of existential, and very American, loneliness. Zama, with its stark dreamlike prose and spare imagery, is at once dense and unforeseen, terse and fateful, marked throughout by a haunting movement between sentences, paragraphs, and sections, so that every word seems to emerge from an ocean of things left unsaid. The philosophical depths of this great book spring directly from its dazzling prose.

My Heart Can't Even Believe It

Author: Amy Silverman
Publisher:
ISBN: 9781606132753
Category : Child rearing
Languages : en
Pages :

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Book Description
All parent stories about raising a child with Down syndrome are special and unique, but in the hands of a good writer, they can have the power to reach, change, and resonate far beyond family and friends. And that is the case with My Heart Can't Even Believe It, by journalist, blogger, and NPR contributor Amy Silverman. Amy bravely looks at her life, before and after her daughter Sophie was born, and reflects on her transformation from "a spoiled, self-centered brat," who used words like retard and switched lines at the Safeway to avoid a bagger with special needs, into the mother of a kid with Down syndrome and all that her new identity entails. She describes her evolution as gradual, one built by processing her fears and facing questions both big and small about Sophie, Down syndrome, and her place in the world. Funny, touching, and honest, this wonderful book looks at a daughter and her power to change minds and fill hearts with love so deep.

Brand Storytelling

Author: Miri Rodriguez
Publisher: Kogan Page Publishers
ISBN: 1398610097
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.

The Book And The Brotherhood

Author: Iris Murdoch
Publisher: Random House
ISBN: 1407019317
Category : Fiction
Languages : en
Pages : 624

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Book Description
It's the midsummer ball at Oxford, and a group of men and women - friends since university days - have gathered under the stars. Included in this group is David Crimond, a genius and fervent Marxist. Years earlier the friends had persuaded David to write a philosophical and political book on their behalf. But opinions and loyalties have changed, and on this summer evening the long-resting ghosts of the past come careering back into the present.

On Being Ill

Author: Virginia Woolf
Publisher: Wesleyan University Press
ISBN: 0819580910
Category : Literary Collections
Languages : en
Pages : 161

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Book Description
Virginia Woolf’s daring essay on how illness transforms our perception, plus an essay by Woolf’s mother from the caregiver’s perspective: “Revelatory.” —Booklist This new publication of “On Being Ill” with “Notes from Sick Rooms” presents Virginia Woolf and her mother, Julia Stephen, in textual conversation for the first time in literary history. In the poignant and humorous essay “On Being Ill,” Woolf observes that though illness is part of every human being’s experience, it is not celebrated as a subject of great literature in the way that love and war are embraced by writers and readers. We must, Woolf says, invent a new language to describe pain. Illness, she observes, enhances our perceptions and reduces self-consciousness; it is “the great confessional.” Woolf discusses the taboos associated with illness, and she explores how it changes our relationship to the world around us. “Notes from Sick Rooms,” meanwhile, addresses illness from the caregiver’s perspective. With clarity, humor, and pathos, Julia Stephen offers concrete information that remains useful to nurses and caregivers today. This edition also includes an introduction to “Notes from Sick Rooms” by Mark Hussey, founding editor of Woolf Studies Annual, and a poignant afterword by Rita Charon, MD, founder of the field of Narrative Medicine. In addition, Hermione Lee’s brilliant introduction to “On Being Ill” offers a superb overview of Woolf’s life and writing. “Woolf’s inquiry into illness and its impact on the mind is paired with her mother’s observations about caring for the body. Julia Stephen . . . had no professional training but took to heart Florence Nightingale’s precept that every woman is a nurse and emulated Nightingale’s best-selling Notes on Nursing with her own “Notes from Sick Rooms.” In this long-overlooked, precise, and piquant little manual, Stephen is compassionate and ironic, observing that everyone deserves to be tenderly nursed while addressing the small evil of crumbs in bed. This unprecedented literary reunion of mother and daughter is stunning on many fronts, but physician and literary scholar Rita Charon focuses on the essentials in her astute afterword, writing that Woolf’s perspective as a patient and Stephen’s as a nurse together illuminate the goal of care—to listen, to recognize, to imagine, to honor.” —Booklist “Woolf and Stephen will certainly change the way readers think of illness.” —Publishers Weekly

Teaching Tech Together

Author: Greg Wilson
Publisher: CRC Press
ISBN: 1000728153
Category : Computers
Languages : en
Pages : 229

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Book Description
Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.

Essentials for Child Development Associates Working with Young Children

Author: Carol Brunson Day
Publisher: Ingram
ISBN: 9780975914007
Category : Child development
Languages : en
Pages : 466

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Book Description

The Real ACT (CD) 3rd Edition

Author: ACT, Inc.
Publisher: Peterson's
ISBN: 9780768934403
Category : Study Aids
Languages : en
Pages : 936

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Book Description
The Real ACT Prep Guide with CD is the only book with insider test-taking tips and strategy, practice, and insight from the makers of the ACT. This is the only guide that includes 5 previously administered, full-length ACT tests written by the actual test maker (including 2 NEW practice tests). Also included is ACT content and procedures you'll follow when actually taking the test, along with in-depth review of the optional Writing Test and how it is scored; examples of all the question types; and suggestions on how you might approach the questions. The supplemental CD features a complete electronic copy of Peterson's Cool Colleges 101 and additional online college planning resources from Peterson's. The only guide that includes 5 previously administered, full-length ACT tests written by the actual test maker (including 2 NEW practice tests) ACT content and procedures you'll follow when actually taking the test Valuable information about tuition payment plans All the question types you can expect to find on the ACT Suggestions on how you might approach the questions and Peterson's tried-and-true test-taking strategies and tips