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Author: Amal Datta
Publisher: Mittal Publications
ISBN: 9788183241823
Category : Direct broadcast satellite television
Languages : en
Pages : 150
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Book Description
In Indian context.
Author: Amal Datta
Publisher: Mittal Publications
ISBN: 9788183241823
Category : Direct broadcast satellite television
Languages : en
Pages : 150
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Book Description
In Indian context.
Author: James Shanahan
Publisher: Cambridge University Press
ISBN: 9780521587556
Category : Performing Arts
Languages : en
Pages : 286
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Book Description
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.
Author: William A. Belson
Publisher:
ISBN:
Category : Television broadcasting
Languages : en
Pages : 418
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Book Description
Author: Jason Mittell
Publisher: Oxford University Press, USA
ISBN:
Category : Performing Arts
Languages : en
Pages : 484
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Book Description
Exploring television at once as a technological medium, an economic system, a facet of democracy, and a part of everyday life, this landmark text uses numerous sidebars and case studies to demonstrate the past, immediate, and far-reaching effects of American culture on television--and television's influence on American culture. Arranged topically, the book provides a broad historical overview of television while also honing in on such finer points as the formal attributes of its various genres and its role in gender and racial identity formation.
Author: Jib Fowles
Publisher: SAGE
ISBN: 0803940777
Category : Language Arts & Disciplines
Languages : en
Pages : 299
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Book Description
Television corrupts our children, induces us to spend needlessly, and stimulates hostility and violence. Or does it? Jib Fowles sees television as a "grandly therapeutic force," that television is indeed good for you. He examines why nearly every American regularly watches television and why viewing is beneficial. Updated and jargon-free, Why Viewers Watch describes the overall effect of programming on the population. What do viewers get from television? What does it do for them? Why do academics negatively judge television? Using recent research reports, overlooked past studies, and fresh survey data to substantiate this positive role, Fowles first reviews the history of television and programming. After discussing what people expect from television, he explores how different types of programs satisfy different needs. Fowles also debunks many of the myths propagated by media scholars and "television prigs." With an easy-to-read style that is both entertaining and informative, Why Viewers Watch suits both the scholar and the student, the specialist and nonspecialist alike. As such, it is the perfect companion volume for courses in communication, journalism, sociology, and psychology. "The author does present another side to the complex effects debate--a side of which we should all be aware."--Et cetera from the First Edition: "An interesting--and challenging--book about television. So good it is surprising it has not received more attention. ... There aren't many really good books about television, and [this] is one of the best."--Peter Farrell, The Sunday Oregonian "I would recommend this book to interested television viewers, media scholars, and professionals. Fowles' arguments are thought-provoking and sometimes compelling. The book is very readable and easily accessible to lower-division students. For those of us who spent our childhoods glued to the screen and believe we still turned out all right, this book will help alleviate our nagging guilt when we watch television. The book should help scholars reexamine our views on the impact of television's content and our suggested changes. Media professionals should find the book a testament to the positive aspects of their medium." --The Southern Speech Communication Journal.
Author: Tannis M. MacBeth
Publisher: SAGE Publications
ISBN: 1452248427
Category : Language Arts & Disciplines
Languages : en
Pages : 291
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Book Description
Both provocative and controversial, Tuning In to Young Viewers focuses on a key area of media studies. Today, issues such as violence on television and children′s dependence on television are continually debated. This volume provides a much-needed overview of the crucial topics concerning the uses and effects of television. Designed both in style and organization as an upper-level text for courses in communication and psychology, it is written by scholars well-known to both fields and particularly recognized for their work related to media influences. Topics include diversity on television, television dependence and its diagnosis and prevention, television and the socialization of young children, children′s fear, and other indirect effects of television. For researchers and professionals interested in the effects of television, this book delves into the important topics related to television viewing. The extensive analysis provided makes this text a necessity for courses in media, communication, developmental psychology, sociology, and popular culture.
Author: Patrick Barwise
Publisher: SAGE
ISBN: 1849207208
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Author: Beth Sue Miller
Publisher:
ISBN:
Category :
Languages : en
Pages : 172
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Book Description
Author: John Condry
Publisher: Routledge
ISBN: 1351226762
Category : Language Arts & Disciplines
Languages : en
Pages : 318
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Book Description
This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
Author: Ben Logan
Publisher: Abingdon Press
ISBN: 9780687412006
Category : Performing Arts
Languages : en
Pages : 292
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Book Description