Effective Strategies for Annual Campaigns PDF Download
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Author: Carol Steele Boyd
Publisher:
ISBN:
Category : Fund raising
Languages : en
Pages : 228
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Book Description
Examines annual campaigns and strategies that can be used by nonprofit organizations to successfully raise funding for annual support. Methodologies include a literature review, key informant interviews, and content analysis of existing annual fund plans. Findings of the literature review establish a framework for annual campaigns, and interviews and analysis of annual campaign plans add depth to this framework. Recommends that (1) before fundraising, an organization have a structure in place that includes mission, vision, strategic plan, strong board leadership, development as a priority, strong CEO leadership, financial health, and a positive image in the community; (2) planning is necessary to implement a successful annual campaign ; and (3) an annual campaign needs to incorporate a mix of impersonal, personal, and participation strategies.
Author: Carol Steele Boyd
Publisher:
ISBN:
Category : Fund raising
Languages : en
Pages : 228
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Book Description
Examines annual campaigns and strategies that can be used by nonprofit organizations to successfully raise funding for annual support. Methodologies include a literature review, key informant interviews, and content analysis of existing annual fund plans. Findings of the literature review establish a framework for annual campaigns, and interviews and analysis of annual campaign plans add depth to this framework. Recommends that (1) before fundraising, an organization have a structure in place that includes mission, vision, strategic plan, strong board leadership, development as a priority, strong CEO leadership, financial health, and a positive image in the community; (2) planning is necessary to implement a successful annual campaign ; and (3) an annual campaign needs to incorporate a mix of impersonal, personal, and participation strategies.
Author: Andrea Kihlstedt
Publisher: Jones & Bartlett Learning
ISBN: 0763758310
Category : Business & Economics
Languages : en
Pages : 439
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Book Description
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author: Erik J. Daubert
Publisher: John Wiley & Sons
ISBN: 0470527188
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
LEARN THE SECRETS TO BUILDING AND MANAGING A SUCCESSFUL ANNUAL SUPPORT CAMPAIGN FOR YOUR NONPROFIT ORGANIZATION Whether your organization is building its first annual support campaign or working on its hundredth, The Annual Campaign offers a fresh look at how your organization can raise the most money possible by effectively engaging staff, board, volunteers, donors, and prospects in embracing your mission and rallying to its cause. This nuts-and-bolts book presents practical advice on: The secrets to running an effective, well-coordinated annual campaign Why your annual campaign needs a strong support base How to know when your organization is ready to launch its campaign Best practices for growing human relationships and big pledges and gifts How to get your volunteer force purposefully engaged Brimming with step-by-step guidance and practical tools, including checklists for annual support campaigns, assessments for campaign readiness, sample pledge cards, cultivation tips for obtaining larger gifts, and much more, The Annual Campaign is the only guide you'll need to launch a successful and abundantly lucrative annual campaign.
Author: Karla A. Williams
Publisher: Jones & Bartlett Learning
ISBN: 9780763725051
Category : Charities
Languages : en
Pages : 312
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Book Description
Fundraising
Author: Ann D. Gee
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 250
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Book Description
This collection of 32 papers focuses on the annual fund as a basic and central part of development programs at schools, colleges, and universities. It describes the fundamental elements of the annual fund from planning to evaluation and sets forth methods of solicitation that reach all the institution's constituencies. Section 1, titled "Overview of the Annual Fund," contains six papers explaining the goals and strategies of the annual fund, its implementation through the planning calendar, methods of linking the annual fund to other programs, and the role of the annual fund in a capital campaign. Section 2, called "Techniques," discusses printed materials, direct mail, direct mail for special constituencies, phonathons, telemarketing, and the use of telemarketing consultants. Section 3, "Special Programs To Boost Success," deals with computer usage, matching gifts, challenge gifts, alumni directories, and events planning. Section 4, "Reaching Your Constituencies," focuses on specific constituencies such as students, reunion attendees, parents, faculty/staff, trustees, and the community. The final section is titled "Recognition and Evaluation" and covers the philosophy of recognition, techniques for recognition, the importance of supporting volunteers, and evaluating success. (JDD)
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 1118573218
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Author: Kent E. Dove
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).
Author: Terry Axelrod
Publisher:
ISBN: 9780692842867
Category : Charities
Languages : en
Pages : 227
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Book Description
This second edition is designed for small to mid-sized nonprofits who want to get started implementing the Benevon Model for Sustainable Funding on their own and who want to do it right. Filled with up-to-date strategies, metrics, easy-to-follow scripts, templates, checklists, rules, and formulas, this book synthesizes Benevon's state-of-the-art work with more than 5,000 nonprofit teams of board members, volunteers, and staff.
Author: Linda Lysakowski
Publisher: Charitychannel LLC
ISBN: 9780984158065
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Lysakowski explains how to determine an organization's readiness for a capital campaign; helps readers decide if and when a planning study is needed; shows how to allocate human and financial resources effectively; and gives how-to advice to plan every aspect of the campaign.
Author: Adrian Sargeant
Publisher: John Wiley & Sons
ISBN: 1119196493
Category : Business & Economics
Languages : en
Pages : 757
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Book Description
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
