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Author: Angela Murray
Publisher: Teach Yourself
ISBN: 1444133705
Category : Self-Help
Languages : en
Pages : 136
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Book Description
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Angela Murray
Publisher: Teach Yourself
ISBN: 1444133705
Category : Self-Help
Languages : en
Pages : 136
Get Book Here
Book Description
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of PR. THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Anna Hipkiss
Publisher: Teach Yourself
ISBN: 1444129708
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
If you are a consultant in any field, working for any size organisation from 'one man and his dog' to massive or thinking of moving into this field, then this is the book for you! Coverage includes: ·What makes a successful consultant ·Setting a clear vision ·Assessing resources ·How to write reports and give presentations ·Building up your customer facing skills ·Dealing with difficult clients ·Balancing your work with the rest of your life. Containing lots of practical advice, this book also features interviews with successful consultants who have a wealth of experience to share. Written in an accessible style, it will give you the confidence to shine in consultancy. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of consulting. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 1613084056
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Write Your Own Success Story Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You’ll learn how to: Assess your freelancing skillset Determine the best way to position your business to clients Research the most profitable freelance writing opportunities Create a series of pitches that convert to profitable client relationships Use freelance job sites to build a strong client base Master the art of time management so you don’t miss a single deadline Market your business in multiple channels to grow and scale your business You’ll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is “write” to start today! About the Author Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She’s helped more than 8,000 students launch or optimize their freelance business since 2012. For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.
Author: Nigel Watts
Publisher: Teach Yourself
ISBN: 1444129856
Category : Language Arts & Disciplines
Languages : en
Pages : 137
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Book Description
Write a Novel - and Get It Published is an informative yet creative, user-friendly and straightforward guide to writing good fiction. It covers everything from story arcs and themes to characterisation and language, and offers plenty of practical advice for those facing the dreaded writer's block as well as practical writing exercises for those wanting to refine their skills. Additionally, it gives a full guide to available creative writing courses and plenty of further reading resources. After the reading the book, you will have a solid framework that will give you the knowledge and confidence not only to write a novel, but to be published. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of how to write a novel. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 161308093X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: • Set up your own PR firm • Choose your market niche • Win over, sign, and keep clients • Build strong, well-planned campaigns using the latest tools of the trade • Develop prosperous relationships and partnerships • Boost profits by expanding your business • And more Go from public relations pro to CEO! Start your own public relations firm today!
Author: Entrepreneur Press
Publisher: Entrepreneur Press
ISBN: 1613080662
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
In the Information Age, the personal computer is becoming as pervasive as the telephone and television. It accesses vast stores of constantly changing information and the ability to navigate it and the Internet has become a professional necessity for a majority of white and blue collar jobs. And the key to opening that doorway is computer-based learning—“e-learning.” Using computers for education and training, an industry that barely existed a decade ago, is a fast-growing business opportunity for enterprising people who enjoy helping others learn and who are comfortable with computers. Start Your Own e-Learning Business shows you how to become the person people turn to when they need to catch up on essential skills and knowledge. This guide covers the vast selection of roles you can choose from, including: • Teaching businesses computer basics, management techniques, or programming skills • Publishing guides to help employees understand their firm’s software • Producing interactive content that explains products to customers • Creating Web sites to help students do their homework or seniors hone their Internet skills • Providing content, marketing help, or tech services for other e-learning firms • Brokering classes, recruiting students, or reselling CD-based courses for other businesses
Author: Scott Andrew
Publisher: Forefront Books
ISBN: 1948677687
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Have you ever dreamed about owning your own business? Maybe becoming a market disruptor? Would you know where to start? Do you have a coach, a mentor, or a teacher who can show you how? Well, now you do. If we are lucky, we have been taught to dream since the time we were very young. If we are luckier still, we have also been taught to establish a sturdy foundation for those dreams to stand upon. When building the business you’ve always dreamed of, you must first establish a rock-solid foundation, something I’ve learned from many years of experience as a Rugged Entrepreneur. What is a “Rugged Entrepreneur”? It’s what I call a special breed of entrepreneur. Ruggeds make the leap toward success in a way that separates them from the millions who fall short because they invest the time and effort to develop and hone the specific set of powerful skills you’ll discover in these pages. I’ve identified four elements to becoming a Rugged Entrepreneur. These elements can be developed by anyone and are helpful to every type of entrepreneur. But all four of them are necessary to do the job well. The Four Foundational Elements of being a Rugged Entrepreneur are: A fervent work ethic A humble and healthy pride (what I call “Rugged Pride”) Fortitudo mentis (aka, mental toughness) Faith The Rugged Entrepreneur provides a roadmap to your journey of lasting self-discovery. It’s about identifying and acquiring the skills to achieve sustained success and to build on top of that success. It’s about passionately pursuing a productive business life for yourself and your family using the economic engines accessible to us all. But be warned: do not read this book if you do not want to be challenged.
Author: Sarah Moore
Publisher: McGraw-Hill Education (UK)
ISBN: 0335240070
Category : Study Aids
Languages : en
Pages : 200
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Book Description
"We would heartily recommend the book to students who are at the beginning of their studies." Maxine Fletcher, Lecturer, Oxford Brookes "This book’s crammed full of very useful topics, information and exercises that I've never seen before, especially in the section on research, which I particularly liked." Joel, Student, Keele University Competition for graduate jobs has never been so fierce. The Ultimate Study Skills Handbook will help you succeed from the first week of your studies through to graduation. Covering all the core skills you will need to help you make the most of your university course, The Ultimate Study Skills Handbook is your key to success. This is the handbook of techniques, tips and exercises. Written by a team of experts and tested on students, the advice in this book will help you to improve your grades, save time and develop the skills that will make you stand out to prospective employers. Whichever subject you are studying, this practical and concise book will help you find your individual learning style and tell you exactly what you need to know to excel as a student: Working out the best way for you to learn Doing your research Presentations Revising for exams Improving your critical thinking skills Managing your time
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Publisher:
ISBN:
Category :
Languages : en
Pages : 352
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
