Effective Personal Communication Skills for Public PDF Download
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Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749449985
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749449985
Category : Business & Economics
Languages : en
Pages : 241
Get Book Here
Book Description
To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 9780749433819
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.
Author: Ian Tuhovsky
Publisher:
ISBN: 9781515031918
Category : Interpersonal communication
Languages : en
Pages : 0
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Book Description
Do You Know How To Communicate With People Effectively, Avoid Conflicts and Get What You Want From Life? ...It's mostly about what you say, but also about WHEN, WHY and HOW you say it. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Do The Things You Usually Say Help You, Or Maybe Hold You Back? Dear Friends, Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice? Maybe you assumed that you knew exactly what a particular concept meant for another person and you stopped asking questions? Maybe you asked so many questions, you practically started an interrogation? Maybe you could not listen carefully or could not stay silent for a moment? How many times have you wanted to achieve something, negotiate better terms or ask for a promotion and failed miserably? It's time to put that to an end with the help of this book. Lack of communication skills is exactly what ruins most peoples' lives. If you don't know how to communicate properly, you are going to have problems both in your intimate and family relationships. You are going to be ineffective in work and business situations. It's going to be troublesome managing employees or getting what you want from your boss or your clients on a daily basis. Overall, effective communication is like an engine oil that makes your life run smoothly, getting you wherever you want to be. There are very few areas in life in which you can succeed in the long run without this crucial skill. What Will You Learn With This Book? -What Are The Most Common Communication Obstacles Between People And How To Avoid Them -How To Express Anger And Avoid Conflicts -What Are The Most 8 Important Questions You Should Ask Yourself If You Want To Be An Effective Communicator? -5 Most Basic and Crucial Conversational Fixes -How To Deal With Difficult and Toxic People -Phrases to Purge from Your Dictionary (And What to Substitute Them With) -The Subtle Art of Giving and Receiving Feedback -Rapport, the Art of Excellent Communication -How to Use Metaphors to Communicate Better And Connect With People -What Metaprograms and Meta Models Are and How Exactly To Make Use of Them To Become A Polished Communicator -How To Read Faces and How to Effectively Predict Future Behaviors -How to Finally Start Remembering Names -How to Have a Great Public Presentation -How To Create Your Own Unique Personality in Business (and Everyday Life) -Effective Networking Start improving your life today.
Author: John Foster
Publisher: Kogan Page Publishers
ISBN: 0749454458
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Author: John Foster
Publisher: Kogan Page Publishers
ISBN: 0749465441
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Author: Marsha Ludden
Publisher:
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 140
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Book Description
Author: Ian Tuhovsky
Publisher: Positive Coaching LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Here's How You Can Supercharge Your Communication Skills & Step Up Your Social Game - Starting Today! If you are looking for a way to take conversations with friends, intimate relationships, and business communication to another level, look no further. Finally, you can improve your people skills, master the art of the small talk, and drastically enhance the way you communicate with your friends, family, coworkers, or employees with a powerful communication book that will teach you how to talk to anyone. Introducing Ian Tuhovsky's "The Science Of Effective Communication" - The Essential Communication Guide For Men & Women! Your days of ignorance are over. Your days of awkward silences are over. Your days of stress and social anxiety are over. By the end of this eye-opening guide to effective communication, you will be able to crack the confidence code and finally understand: ✅ How To Listen, Make Your Voice More Attractive & Take A Digital Detox ✅ How To Stop Fearing Judgement, Use Empathy In Conversation & Avoid Expressing Negativity ✅ How To Ask Excellent Questions, Handle Heated Debates & Persuade With Arguments Why Choose This Comprehensive Communication 101 Guide? Best-selling author and master communicator, Ian Tuhovsky, leaves no stone unturned when it comes to revealing some of the little-known communication secrets used by successful conversationalists. What's In It For You? If you often feel like an outsider, if you have trouble breaking the ice, if you want to make new friends, if you want to add another skill to your arsenal, if you want to build better relationships... this communication guide will help you learn how to: ✔️ Communicate Better With Everyone ✔️ Improve Your Conversation Skills & Make More Friends ✔️ Develop Crucial Social Skills & Make People Like You ✔️ Bust The Charisma Myth & Excel In Interviews ✔️ Become An Interpersonal Communication Master ✔️ MY GIFT TO YOU INSIDE: Link to download my 120-page e-book “Mindfulness Based Stress and Anxiety Management Tools” at no additional cost! What Are You Waiting For? It's Time To Invest In Yourself!
Author: Anne Gregory
Publisher: Kogan Page Publishers
ISBN: 074945928X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Author: Andy Green
Publisher: Kogan Page Publishers
ISBN: 0749458712
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Author: Patricia J Parsons
Publisher: Kogan Page Publishers
ISBN: 074947727X
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
