Economic Impact, U.S. Direct & Interactive Marketing Today PDF Download
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Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 238
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Book Description
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 238
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 52
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Book Description
Author:
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 238
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Book Description
Author: Anne Basye
Publisher: McGraw Hill Professional
ISBN: 0071641904
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Market yourself toward a successful career! Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing. This career-boosting book will help you: Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production Acquire in-depth knowledge of direct marketing Find out what kind of salary you can expect Understand the daily routine of your chosen field Focus your job search using industry resources ENJOY A GREAT CAREER AS A: Buyer • Merchandiser • List manager • Market research director • Copywriter • Warehouse manager
Author:
Publisher: Government Printing Office
ISBN:
Category :
Languages : en
Pages : 1634
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Book Description
Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 9780742530676
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author: Monle Lee
Publisher: Routledge
ISBN: 0789022990
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: United States. Congress. House. Committee on Energy and Commerce
Publisher:
ISBN:
Category : Telemarketing
Languages : en
Pages : 10
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Book Description
Author: Barry Silverstein
Publisher: Maximum Press
ISBN: 9781885068675
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
