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Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
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Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Author: Julian Delphiki
Publisher: Julian Delphiki
ISBN:
Category : Business & Economics
Languages : en
Pages : 99
Get Book Here
Book Description
"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
Author: Mark Pilkington
Publisher: Bloomsbury Publishing
ISBN: 1472987209
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are now a shadow of their former selves, and large parts of the world economy have fallen into a recession, with reduced employment and incomes across large parts of society. High streets and shopping malls lie half-empty, causing a vacuum at the heart of our communities and societies, and many discretionary products have simply become too expensive for people to buy on a regular basis. There is now an urgent need to regenerate our local shopping areas, so how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order – new brands, new ways of providing value, and new and innovative methods of creating interest to draw in consumers, all of which have the potential to kick-start the retail economy. Retail Recovery offers a comprehensive analysis of these new forces that are changing the way in which we browse for and buy products, and how we experience and engage with the brands themselves. It includes in-depth interviews with some of the most innovative players in the UK, Europe and North America, in the hope of drawing out key learning points for the rest of the industry. It also provides essential guidelines for governments, as they strive to rebuild and reinforce the retail spaces within our communities, allowing them to create a more effective economic lifeline for retailers, shoppers, retail workers, manufacturers and distributors.
Author: Zheng Qin
Publisher: Springer Science & Business Media
ISBN: 3540496459
Category : Computers
Languages : en
Pages : 527
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Book Description
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
Author: R. Kelly Rainer
Publisher: John Wiley & Sons
ISBN: 1119761468
Category : Computers
Languages : en
Pages : 610
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Book Description
Introduction to Information Systems, 9th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students develop a working understanding of information systems and information technology and learn how to apply concepts to successfully facilitate business processes. This course demonstrates that IT is the backbone of any business, whether a student is majoring in accounting, finance, marketing, human resources, production/operations management, or MIS.
Author: Arcadier
Publisher: Arcadier
ISBN:
Category : Business & Economics
Languages : en
Pages : 28
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Book Description
Accelerated digital transformation has been observed in various sectors and industries, with many already underway prior to Covid-19, but now hastened. This report is not meant to be exhaustive but attempts to capture some of the most prominent emerging digitisation trends which we at Arcadier Enterprise have observed and believe will become mainstream in 2021 and beyond.
Author: James O'Brien
Publisher: McGraw Hill
ISBN: 0077143175
Category : Computers
Languages : en
Pages : 705
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Book Description
The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation
Author: Sanjay Mohapatra
Publisher: Springer Science & Business Media
ISBN: 1461441412
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292193360
Category : Business enterprises
Languages : en
Pages : 1051
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Book Description
Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
