Author: David Jobber
Publisher: McGraw Hill
ISBN: 1526847248
Category : Business & Economics
Languages : en
Pages : 864

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Book Description
EBOOK: Principles and Practice of Marketing, 9e

Author: David Jobber
Publisher:
ISBN: 9781526847232
Category : Marketing
Languages : en
Pages : 885

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Book Description
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change

Author: JOBBER, DAVID/E
Publisher: McGraw Hill
ISBN: 0077174151
Category : Business & Economics
Languages : en
Pages : 845

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Book Description
EBOOK: Principles and Practice of Marketing

Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980

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Book Description
EBOOK: Principles and Practice of Marketing

Author: JOBBER AND ELLI
Publisher: McGraw Hill
ISBN: 1526849542
Category : Business & Economics
Languages : en
Pages : 938

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Book Description
EBOOK: Principles and Practices of Marketing 10/e

Author: Jim Blythe
Publisher: SAGE
ISBN: 1446297500
Category : Business & Economics
Languages : en
Pages : 1174

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Book Description
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Author: John F. Tanner, Jr.
Publisher: Ingram
ISBN: 9781936126293
Category :
Languages : en
Pages :

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Book Description

Author: Sonny Nwankwo
Publisher: Routledge
ISBN: 1136879072
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

Author: Sandra Ernst Moriarty
Publisher:
ISBN: 9781292017396
Category : Advertising
Languages : en
Pages : 669

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Book Description
For introductory courses in advertising An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

Author: Dr. Ambrose E. Edebe, MBA PhD
Publisher: Xlibris Corporation
ISBN: 1483602370
Category : Business & Economics
Languages : en
Pages : 99

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Book Description
The primary purpose of this book is to provide students and others with a concise, thoroughly up-to-date book which will enable them to obtain a sound knowledge of the basic principles and practice of business administration for examination and practical purposes. This book has been produced to make the learning of business administration simple as well as interesting, and intelligent study should equip the reader with a basic knowledge of business administration. This book is a review and study guide. It helps in preparing for exams, in doing homework, and remains a handy reference source at all times. It will thus save hours of study and preparation time. The book provides quick access to the important principles, definitions, strategies, and concepts in business administration. Materials needed for exams can be reviewed in summary form eliminating the need to read and re-read many pages of textbook and class notes.