Branding Japanese Food

Branding Japanese Food PDF Author: Katarzyna J. Cwiertka
Publisher: University of Hawaii Press
ISBN: 0824882660
Category : Social Science
Languages : en
Pages : 209

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Book Description
Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.

Branding Japanese Food

Branding Japanese Food PDF Author: Katarzyna J. Cwiertka
Publisher: University of Hawaii Press
ISBN: 0824882660
Category : Social Science
Languages : en
Pages : 209

Get Book Here

Book Description
Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda. Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding of foods as iconic markers of tourist attractions. They draw parallels with gastronomic meibutsu (famous products) and edible omiyage (souvenirs), which since the early modern period have been persistently marketed through questionable connections with historical personages and events. Today, meibutsu and omiyage play a central role in the travel experience in Japan and comprise a major category in the practices of gift exchange. Few seem to mind that the stories surrounding these foods are hardly ever factual, despite the fact that the stories, rather than the food itself, constitute the primary attraction. The practice itself is derived from the intellectual exercise of evoking specific associations and sentiments by referring to imaginary landscapes, known as utamakura or meisho. At first restricted to poetry, this exercise was expanded to the visual arts, and by the early modern period familiarity with specific locations and the culinary associations they evoked had become a fixed component of public collective knowledge. The construction of the myths of meibutsu, omiyage, and washoku as described in this book not only enriches the understanding of Japanese culinary culture, but also highlights the dangers of tweaking history for branding purposes, and the even greater danger posed by historians remaining silent in the face of this irreversible reshaping of the past into a consumable product for public enjoyment.

The Merchant's Tale

The Merchant's Tale PDF Author: Simon Partner
Publisher: Columbia University Press
ISBN: 0231544464
Category : History
Languages : en
Pages : 196

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Book Description
In April 1859, at age fifty, Shinohara Chūemon left his old life behind. Chūemon, a well-off farmer in his home village, departed for the new port city of Yokohama, where he remained for the next fourteen years. There, as a merchant trading with foreigners in the aftermath of Japan’s 1853 “opening” to the West, he witnessed the collapse of the Tokugawa shogunate, the civil war that followed, and the Meiji Restoration’s reforms. The Merchant’s Tale looks through Chūemon’s eyes at the upheavals of this period. In a narrative history rich in colorful detail, Simon Partner uses the story of an ordinary merchant farmer and its Yokohama setting as a vantage point onto sweeping social transformation and its unwitting agents. Chūemon, like most newcomers to Yokohama, came in search of economic opportunity. His story sheds light on vital issues in Japan’s modern history, including the legacies of the Meiji Restoration; the East Asian treaty port system; and the importance of everyday life—food, clothing, medicine, and hygiene—for national identity. Centered on an individual, The Merchant’s Tale is also the story of a place. Created under pressure from aggressive foreign powers, Yokohama was the scene of gunboat diplomacy, a connection to global markets, the birthplace of new lifestyles, and the beachhead of Japan’s modernization. Partner’s history of a vibrant meeting place humanizes the story of Japan’s revolutionary 1860s and their profound consequences for Japanese society and culture.

Stranger in the Shogun's City

Stranger in the Shogun's City PDF Author: Amy Stanley
Publisher: Scribner
ISBN: 1501188526
Category : History
Languages : en
Pages : 352

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Book Description
* Nominated for the 2020 National Book Critics Circle Award * Finalist for the 2021 PEN/Jacqueline Bograd Weld Award for Biography * A vivid, deeply researched work of history that explores the life of an unconventional woman during the first half of the 19th century in Edo—the city that would become Tokyo—and a portrait of a great city on the brink of a momentous encounter with the West. The daughter of a Buddhist priest, Tsuneno was born in a rural Japanese village and was expected to live a traditional life much like her mother’s. But after three divorces—and a temperament much too strong-willed for her family’s approval—she ran away to make a life for herself in one of the largest cities in the world: Edo, a bustling metropolis at its peak. With Tsuneno as our guide, we experience the drama and excitement of Edo just prior to the arrival of American Commodore Perry’s fleet, which transformed Japan. During this pivotal moment in Japanese history, Tsuneno bounces from tenement to tenement, marries a masterless samurai, and eventually enters the service of a famous city magistrate. Tsuneno’s life provides a window into 19th-century Japanese culture—and a rare view of an extraordinary woman who sacrificed her family and her reputation to make a new life for herself, in defiance of social conventions. Immersive and fascinating, Stranger in the Shogun’s City is a revelatory work of history, layered with rich detail and delivered with beautiful prose, about the life of a woman, a city, and a culture.

Protecting the Weak in East Asia

Protecting the Weak in East Asia PDF Author: Iwo Amelung
Publisher: Routledge
ISBN: 1351255533
Category : History
Languages : en
Pages : 282

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Book Description
This book investigates public claims for the protection of weak groups and interests in Japan and China from the nineteenth century to the present day. Taking an interdisciplinary approach, it engages with ongoing global debates relevant to both Western and non-Western societies whilst also providing an historically informed analysis of contemporary issues. Using case studies on disaster victims, employee well-being, cultural heritage and animal welfare, this book analytically distinguishes between framing, mobilisation and institutionalisation processes. It examines these processes at the intersections of international and domestic spheres and, in doing so, demonstrates how drives for protection are formulated, contested and played out in practice. Ultimately however, this book argues that claims for protection do not necessarily translate into effective measures, but may in fact entail ambiguous or negative outcomes for the protected ‘weak’. Protecting the Weak in East Asia makes a significant contribution to the empirical and theoretical research into the transformation of East Asian societies. As such, it will appeal to students and scholars of Asian history, Asian culture and society and East Asian Studies more broadly.

The Butterfly Effect

The Butterfly Effect PDF Author: Edward D. Melillo
Publisher: Knopf
ISBN: 1524733210
Category : Science
Languages : en
Pages : 281

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Book Description
A fascinating, entertaining dive into the long-standing relationship between humans and insects, revealing the surprising ways we depend on these tiny, six-legged creatures. Insects might make us shudder in disgust, but they are also responsible for many of the things we take for granted in our daily lives. When we bite into a shiny apple, listen to the resonant notes of a violin, get dressed, receive a dental implant, or get a manicure, we are the beneficiaries of a vast army of insects. Try as we might to replicate their raw material (silk, shellac, and cochineal, for instance), our artificial substitutes have proven subpar at best, and at worst toxic, ensuring our interdependence with the insect world for the foreseeable future. Drawing on research in laboratory science, agriculture, fashion, and international cuisine, Edward D. Melillo weaves a vibrant world history that illustrates the inextricable and fascinating bonds between humans and insects. Across time, we have not only coexisted with these creatures but have relied on them for, among other things, the key discoveries of modern medical science and the future of the world's food supply. Without insects, entire sectors of global industry would grind to a halt and essential features of modern life would disappear. Here is a beguiling appreciation of the ways in which these creatures have altered--and continue to shape--the very framework of our existence.

Making Modern Japanese-Style Painting

Making Modern Japanese-Style Painting PDF Author: Chelsea Foxwell
Publisher: University of Chicago Press
ISBN: 022611080X
Category : Art
Languages : en
Pages : 296

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Book Description
Introduction. Nihonga and the historical inscription of the modern -- Exhibitions and the making of modern Japanese painting -- In search of images -- The painter and his audiences -- Decadence and the emergence of Nihonga style -- Naturalizing the double reading -- Transmission and the historicity of Nihonga -- Conclusion.

The Tale of Tea

The Tale of Tea PDF Author: George van Driem
Publisher:
ISBN: 9789004386259
Category : Tea
Languages : en
Pages : 0

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Book Description
The Tale of Tea presents a comprehensive history of tea from prehistoric times to the present day in a single volume, covering the fascinating social history of tea and the origins, botany and biochemistry of this singularly important cultigen.

Feeding Japan

Feeding Japan PDF Author: Andreas Niehaus
Publisher: Springer
ISBN: 331950553X
Category : Social Science
Languages : en
Pages : 537

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Book Description
This edited collection explores the historical dimensions, cultural practices, socio-economic mechanisms and political agendas that shape the notion of a national cuisine inside and outside of Japan. Japanese food is often perceived as pure, natural, healthy and timeless, and these words not only fuel a hype surrounding Japanese food and lifestyle worldwide, but also a domestic retro-movement that finds health and authenticity in ‘traditional’ ingredients, dishes and foodways. The authors in this volume bring together research from the fields of history, cultural and religious studies, food studies as well as political science and international relations, and aim to shed light on relevant aspects of culinary nationalism in Japan while unearthing the underlying patterns and processes in the construction of food identities.

The Japanese Mind

The Japanese Mind PDF Author: Charles A. Moore
Publisher: University of Hawaii Press
ISBN: 9780824800772
Category : Philosophy
Languages : en
Pages : 376

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Book Description
A collection of essays that provide insight into Japanese culture. This book is a great buy for anyone interested in Japan.

Values, Identity, and Equality in Eighteenth- and Nineteenth-Century Japan

Values, Identity, and Equality in Eighteenth- and Nineteenth-Century Japan PDF Author:
Publisher: BRILL
ISBN: 9004300988
Category : Social Science
Languages : en
Pages : 392

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Book Description
The chapters in this volume variously challenge a number of long-standing assumptions regarding eighteenth- and nineteenth-century Japanese society, and especially that society’s values, structure and hierarchy; the practical limits of state authority; and the emergence of individual and collective identity. By interrogating the concept of equality on both sides of the 1868 divide, the volume extends this discussion beyond the late-Tokugawa period into the early-Meiji and even into the present. An Epilogue examines some of the historiographical issues that form a background to this enquiry. Taken together, the chapters offer answers and perspectives that are highly original and should prove stimulating to all those interested in early modern Japanese cultural, intellectual, and social history Contributors include: Daniel Botsman, W. Puck Brecher, Gideon Fujiwara, Eiko Ikegami, Jun’ichi Isomae, James E. Ketelaar, Yasunori Kojima, Peter Nosco, Naoki Sakai, Gregory Smits, M. William Steele, and Anne Walthall.