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Author: Harden B. Leachman
Publisher: Routledge
ISBN: 1317659929
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
Author: Harden B. Leachman
Publisher: Routledge
ISBN: 1317659929
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
Author:
Publisher:
ISBN: 9781315761992
Category :
Languages : en
Pages : 253
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Book Description
Author: Harden Bryant Leachman
Publisher: Facsimiles-Garl
ISBN: 9780824067250
Category : Advertising
Languages : en
Pages : 253
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Book Description
Author: Harden Bryant Leachman
Publisher: Hassell Street Press
ISBN: 9781014654311
Category :
Languages : en
Pages : 264
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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author: Harry Tipper
Publisher: Facsimiles-Garl
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Fariska Pujiyanti, M.Hum.
Publisher: Media Nusa Creative (MNC Publishing)
ISBN: 6024625960
Category : Young Adult Nonfiction
Languages : en
Pages : 214
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Book Description
This anthology is the students’ outcome of English Phrase and Clause Structure course taught in the 1st semester. This project is developed so that the students not only apply what they have learned in this grammar course but also express their thoughts about advertising.
Author: Jef I Richards
Publisher: Rowman & Littlefield
ISBN: 1538141221
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author: Henry Sampson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 688
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Book Description
Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Author: Western Marketing Educators Association (U.S.). Conference
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 104
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Book Description
