Handbook on Electronic Commerce PDF Download
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Author: Michael Shaw
Publisher: Springer Science & Business Media
ISBN: 364258327X
Category : Business & Economics
Languages : en
Pages : 714
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Book Description
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Author: Michael Shaw
Publisher: Springer Science & Business Media
ISBN: 364258327X
Category : Business & Economics
Languages : en
Pages : 714
Get Book Here
Book Description
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.
Author: Martha Gill
Publisher: Rockport Publishers
ISBN: 1564965554
Category : Computers
Languages : en
Pages : 191
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Book Description
Learn about the revolution that is now going on in the publishing industry. E-zines have forever changed the way we think about magazines and the way they work. Here you'll discover the "pages" of thirty-two successful e-zines that reign in the expanding world of the Internet. Each case study will introduce you to the designers who are inventing the future of publication design, and give you a direct pipeline into today's web world.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749434342
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.
Author: Zhao, Jingyuan
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 452
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Book Description
Today, the convergence of Artificial Intelligence (AI) and Big Data has revolutionized industries worldwide, driving business growth and reshaping societies. While these technologies have yielded remarkable benefits, many developing countries face challenges in harnessing their potential due to inadequate data collection and availability. Emerging Advancements in AI and Big Data Technologies in Business and Society delves into the profound impact of AI and Big Data on the digital landscape and their transformative influence on social, economic, and political spheres. With a historical overview of AI's evolution and its operational definition, this book explores interconnected subfields such as problem-solving, intelligent agents, natural language processing, computer vision, and machine learning. AI is hailed as the fourth industrial revolution and the widespread use of AI technologies prompts discussions about their applications, performances, and societal impact. This book serves as a comprehensive guide for academics, researchers, and students in universities and engineering schools. It also caters to policymakers, government officers, corporate leaders, technology directors, and managers seeking to understand the potential of AI and Big Data. Additionally, libraries and information centers catering to the needs of these professionals will find this book an essential resource.
Author: John M. Lannon
Publisher: Longman Publishing Group
ISBN: 9780321133755
Category : Language Arts & Disciplines
Languages : en
Pages : 596
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Book Description
This writing guide/reader/handbook demystifies writing by presenting the writing process as a series of critical thinking decisions about audience and purpose. Widely admired for its clear, readable style, "The Writing Process" focuses on writing as decision-making, with a wealth of student samples in various draft stages and a strong collection of professional readings-essays, fiction, poetry, memoirs, and cartoons-to illustrate writing strategies. Helps readers understand the writing process. Writing process, research process. Anyone who wants to learn to write well.
Author: Bruce Garrison
Publisher: Routledge
ISBN: 1135618747
Category : Language Arts & Disciplines
Languages : en
Pages : 495
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Book Description
This text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. This fourth edition gives advanced writers and reporters a thorough look at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines. Three primary aspects of feature writing are emphasized: introduction and writing skills/basics, article types, and the collegiate and professional writing life. Each chapter includes excerpts and complete articles from some of the nation's leading publications that illustrate points made in the text. Professional Feature Writing provides a wide variety of perspectives and experiences of both young and experienced writers, editors, publishers, and professors. Emphasizing writing values that will strengthen a new writer's journalistic practices, readers will gain insights and expertise from the narrative, the advice of professionals, and current writing examples. The book offers lists of tips, observations, in-depth looks at both young and veteran writers, guidelines, sources, and story ideas. As such, this volume is a solid tour of the forms and approaches to feature writing. Building on introductory writing and reporting skills, this text is written for advanced students, and is filled with practical advice for writing a wide variety of features.
Author: Kelsey, Sigrid
Publisher: IGI Global
ISBN: 1599048647
Category : Education
Languages : en
Pages : 1062
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Book Description
Technology has changed communication drastically in recent years, facilitating the speed and ease of communicating, and also redefining and shaping linguistics, etiquette, and social communication norms. The Handbook of Research on Computer Mediated Communication provides academics and practitioners with an authoritative collection of research on the implications and social effects computers have had on communication. With 69 chapters of innovative research contributed by over 90 of the world's leading experts in computer mediated communication, the Handbook of Research on Computer Mediated Communication is a must-have addition to every library collection.
Author: Chris Anderton
Publisher: SAGE
ISBN: 1446290794
Category : Music
Languages : en
Pages : 250
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Book Description
Everyone knows music is big business, but do you really understand how ideas and inspiration become songs, products, downloads, concerts and careers? This textbook guides students to a full understanding of the processes that drive the music industries. More than just an expose or ′how to′ guide, this book gives students the tools to make sense of technological change, socio-cultural processes, and the constantly shifting music business environment, putting them in the front line of innovation and entrepreneurship in the future. Packed with case studies, this book: • Takes the reader on a journey from Glastonbury and the X-Factor to house concerts and crowd-funded releases; • Demystifies management, publishing and recording contracts, and the world of copyright, intellectual property and music piracy; • Explains how digital technologies have changed almost all aspects of music making, performing, promotion and consumption; • Explores all levels of the music industries, from micro-independent businesses to corporate conglomerates; • Enables students to meet the challenge of the transforming music industries. This is the must-have primer for understanding and getting ahead in the music industries. It is essential reading for students of popular music in media studies, sociology and musicology.
Author: Gary B. Shelly
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 896
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Book Description
The Shelly Cashman Series presents a completely revised and updated edition to the best-selling computer concepts book to make learning about computers interesting and interactive. Discovering Computers 2003 is fully integrated with the World Wide Web as a means of offering additional content, unmatched currency, learning games, and more. Discovering Computers 2003 is available in three versions to provide the right depth of coverage for every class. Unparalleled online content, extensive end-of-chapter exercises, and comprehensive instructor's resources give you all the tools you need to present an outstanding concepts course.
Author: Uché Okonkwo
Publisher: Springer
ISBN: 0230248330
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
